Monday’s ad begins another week of Rheingold Beer ads, another one from 1953, featuring Miss Rheingold for that year, Mary Austin. In this ad, she’s hunting ducks from a rowboat, and her faithful dog has retrieved her latest kill. Whenever you look at beer ads from the 1960s and before, scenes depicting hunting are far more common than nowadays. Does anyone know if hunting is less common now or is it simply that’s it’s not a politically correct activity anymore.
The % of hunters in the US population certainly is less than it was in 1953; the raw number, I would guess, is the same/slightly higher. The only place you might see such an ad these days would be in a mag like “Field & Stream” or NRA’s member monthly. I think that “mainstream media” would refuse any such ads, fearing the massive flak they’d get from animal rights activists & the anti-gun folks.