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You are here: Home / Art & Beer / Beer In Ads #655: And Follow Through With Rheingold

Beer In Ads #655: And Follow Through With Rheingold

July 20, 2012 By Jay Brooks


Friday’s ad is yet another Rheingold Beer ad, this one from 1959, featuring Miss Rheingold for that year, Robbin Bain. In this ad, she’s at the lanes, rolling her bowling ball at the pins. Behind her, at least two people have Rheingold beer bottles in their hands. But take a close look at how the almost glow. If I didn’t know better, I’d think they were photoshopped in, except that desktop publishing didn’t exist in 1959, let alone Photoshop. What do you think, did she roll a strike?

59RheingoldBeerBowling

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    July 22, 2012 at 11:44 pm

    In those days it was called “retouching”, done with a paintbrush before airbrushing became the norm in the 60’s.

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