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You are here: Home / Art & Beer / Beer In Ads #92: Snappa Cappa Red Cap

Beer In Ads #92: Snappa Cappa Red Cap

April 21, 2010 By Jay Brooks

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Wednesday’s ad keeps the week’s accidental theme of strange glances going. It’s a 1958 ad for Carling’s Red Cap beer, “the true Canadian ale” โ€” at least according to the ad. The primary sidewards glance in this ad is looking up at someone looking to have their not-yet-empty glass filled. That’s odd enough, but notice the full glass just to his left (our right). Above that glass is another strange sight. Just what exactly is that out-of-focus man holding on to, and looking up at? A light saber? No, it was nearly twenty years before Star Wars debuted. A RC remote? A red fishing rod? At any rate, that makes two odd looks in one ad, two for the price of one.

58carlingredcap

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



Comments

  1. Debi says

    October 15, 2010 at 6:02 am

    I was wondering if you could tell me the rest of the words to the old jingle…”We love carling Red Caps…”

    • Jay Brooks says

      October 15, 2010 at 7:29 am

      I’m afraid not.

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