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You are here: Home / Art & Beer / Beer In Ads #964: El Toro Bravo

Beer In Ads #964: El Toro Bravo

August 28, 2013 By Jay Brooks


Wednesday’s ad is for Schlitz Malt Liquor, from — guessing by the pull-tab — around the 1960s or early 70s. The bull logo and the skirt design around the bottom look positively Aztec. But the bull in the ad, he just looks mad.

schlitz-toro-bravo

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. beerman49 says

    August 29, 2013 at 8:51 pm

    For sure a wild-eyed bull; I think Jay has the time correct – but that ad loox to be one that ran in Latino magazines/newspapers or was made into posters to post in windows/on walls of markets/liquor stores in Latino neighborhoods (primarily in NYC, parts of CA – especially LA & Central Valley -, & the Southwest – primarily Texas).

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