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You are here: Home / Art & Beer / Beer In Ads #99: Ballantine Ale Begins Where Other Brews Leave Off

Beer In Ads #99: Ballantine Ale Begins Where Other Brews Leave Off

April 30, 2010 By Jay Brooks

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Friday’s ad is for Ballantine Ale from — I’m just guessing — the 1950s, and is attempting to show the beer as high class, upscale even with the cocktail dress and morning coat. The slogan, “Ballantine Ale begins where other brews leave off … in flavor … in satisfaction!,” is one they used frequently. There’s another one, down below that’s pretty interesting. Just above the bottle and can, it reads. “The LIGHT ale that’s strong on flavor.” Obviously, that was before low-calorie light beers. It most likely was to combat competition from lighter color lagers.

ballantine-begins

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History



Comments

  1. Debbie Dean says

    June 11, 2010 at 11:01 pm

    I have a photo of myself in about 1952 (I was two) standing holding a magazine as if I’m reading it. As it happens the magazine is open to a full page Ballantine Ale advertisement.
    By today’s standards I guess a two year old holding a beer ad is not
    “politically correct” but the photo’s very funny.
    Would you like me to email it to you?

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