Friday’s ad is for Ballantine Ale from — I’m just guessing — the 1950s, and is attempting to show the beer as high class, upscale even with the cocktail dress and morning coat. The slogan, “Ballantine Ale begins where other brews leave off … in flavor … in satisfaction!,” is one they used frequently. There’s another one, down below that’s pretty interesting. Just above the bottle and can, it reads. “The LIGHT ale that’s strong on flavor.” Obviously, that was before low-calorie light beers. It most likely was to combat competition from lighter color lagers.
I have a photo of myself in about 1952 (I was two) standing holding a magazine as if I’m reading it. As it happens the magazine is open to a full page Ballantine Ale advertisement.
By today’s standards I guess a two year old holding a beer ad is not
“politically correct” but the photo’s very funny.
Would you like me to email it to you?