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Jay R. Brooks on Beer

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Beer In Ads #3097: Brauerei Haldengut Cross Stitch

August 26, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for the Brauerei Haldengut Winterthur, from 1975. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The poster is a pretty elaborate cross stitch work, which both my Mom and Grandmother were big fans of doing. I even still have a cool sampler that my grandmother did in the 1960s or so, though it has no beer in it, sadly. It was created by Swiss artist Adolf Wirz.

Ende-Gut-Haldengut-1975

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3096: Brauerei Haldengut Winterthur Dog

August 25, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for the Brauerei Haldengut Winterthur, from 1976. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. It’s hard to tell if that a really large dog, on the scale of Clifford the Big Red Dog, or just a very tiny keg. The ad was created fairly recently, but pays homage to earlier posters. It was created by Swiss artist Jack J. Kunz.

Brauerei-Haldengut-Winterthur-dog

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3095: Brauerei Haldengut Winterthur Keg

August 24, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for the Brauerei Haldengut Winterthur, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is an illustration of a keg with the brewery’s name and telephone number carved into it, with a freshly poured mug of beer beside it. It was created by Swiss artist and graphic designer Hugo Laubi.

Brauerei-Haldengut-Winterthur-keg

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3094: Brauerei Haldengut Winterthur Train

August 23, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for the Brauerei Haldengut Winterthur, from around 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is a beautiful illustration of a woman server carrying at least eight large mugs of beer and although she looking our way, she appears to be waiting for the train that’s coming into the station just behind her. Sadly, this was the largest image of the ad that I could find. Unfortunately, I don’t know who the artist is who created it.

Brauerei-Haldengut-Winterthur-train

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3093: Brauerei Haldengut Horse

August 22, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for the Brauerei Haldengut Winterthur, from 1926. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is a beautiful illustration of the brewery, probably idealized as so many of these were. The poster was created by German artist Max Feldbauer, who also painted another ad showing a team of horses pulling a beer wagon.

Brauerei-Haldengut-Winterthur-horse

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Switzerland

Beer In Ads #3092: Brauerei Haldengut Winterthur Landscape

August 21, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for the Brauerei Haldengut Winterthur, from around 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, and they closed it in 1997. The ad is a beautiful illustration of the brewery, probably idealized as so many of these were. Unfortunately, I don’t know who the artist is who created it.

Brauerei-Haldengut-Winterthur-brewery

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3091: Brauerei Haldengut Winterthur Girl

August 20, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for the Brauerei Haldengut Winterthur, from around 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, who closed it in 1997. The ad shows a small girl carrying beer bottles, one she’s carrying and the other is her backpack basket. Unfortunately, I don’t know who the artist is who created it.

Brauerei-Haldengut-Winterthur-girl

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3090: Brauerei Haldengut Winterthur Beer Wagon

August 19, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for the Brauerei Haldengut Winterthur, from 1904. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, who closed it in 1997. The poster was created by German artist Max Feldbauer.

Feldbauer-Brauerei-Haldengut-Winterthur

Sometimes, framed versions of the art was made to give to bars to promote the beer.

Feldbauer-Brauerei-Haldengut-Winterthur-framed

And in this ad using Feldbauer’s art, text has been added, which reads “Haldengut Biere sind wohlschmeckend und bekömmlich.” That translates as “Haldengut beers are tasty and wholesome.”

Feldbauer-Brauerei-Haldengut-Winterthur-text

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Switzerland

Beer In Ads #3089: Brauerei Haldengut Winterthur

August 18, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for the Brauerei Haldengut Winterthur, from around 1900, though at least one source claims it’s from 1877. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, who closed it in 1997. The artist who created the poster not known.

Brauerei-Haldengut-Winterthur

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3088: Train Passing By The Brauerei Feldschlösschen

August 17, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for the Brauerei Feldschlösschen, from 1910. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Brauerei Feldschlösschen, in Rheinfelden, Switzerland, which was founded in 1876 as the Wüthrich & Roniger Brewery. In 1890, the company was reorganized and renamed Feldschlösschen. Apparently, the brewery is in the shape of a castle and Feldschlösschen means ‘small castle in the fields’ in German.” Today, the brewery is owned by the Carlsberg Group. It was created by Swiss painter Burkhard Mangold.

Brauerei-Feldschlösschen-1910

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

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