Monday’s holiday ad is for Schaefer, from 1942. Mailman #1942 … wait, that’s the mailman for 1942, and he’s delivering “oldtime Holiday Cheer” in the form of a gift box of Schaefer beer. Forget Santa, now that’s what I want the mailman to bring.
Anchor Christmas Ale 2010
It’s day thirty-six of my seasonal scoot to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.
2010 was the thirty-sixth year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This thirty-sixth label was was a “Maidenhair Tree,” or “Ginkgo biloba.”
Beer In Ads #2129: I Was Curious At Christmastime
Sunday’s holiday ad is for Schlitz, from 1948. This is a holiday-themed ad from a long-running series of ads Schlitz did that were all three-panel cartoons that all began with someone being “curious” about Schlitz beer, trying it in the second panel and then finally declaring it fit for human consumption … I mean great, usually saying now they understood what Schlitz was the beer that made Milwaukee famous, basically self-referencing their slogan. In this one, it’s a Christmas party, with a gift exchange, though it seems odd that they decorated the tree outside, but had none indoors.
Anchor Christmas Ale 2009
It’s day thirty-five of my flash forward to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.
2009 was the thirty-fifth year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This thirty-fifth label was was a “Monterey Cypress,” or “Cupressus macrocarpa.”
Beer In Ads #2128: Save The Altes Caps
Saturday’s holiday ad is for Altes beer, from the Tivoli Brewing Co. of Detroit, Michigan, from 1915. Featuring Santa Claus holding a case of beer, apparently saving your bottle caps could pay off. According to the carton, “Save the Altes caps and get an elegant 42 piece set of china free.” I wonder how many crowns it took to get your free set of china?
Anchor Christmas Ale 2008
It’s day thirty-four of my frantic flight to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.
2008 was the thirty-fourth year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This thirty-fourth label was was a “Jeffrey Pine,” or “Pinus jeffreyi.”
Beer In Ads #2127: Greetings Of The Season
Friday’s holiday ad is for the William Simon Brewery, of Buffalo, New York. But on closer inspection it turns out to be just another ad dressed up for the holidays.
Anchor Christmas Ale 2007
It’s day thirty-three of my trot to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.
2007 was the thirty-third year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This thirty-third label was was a “Valley Oak,” or “Quercus lobata.”
Beer In Ads #2126: A Merry Christmas In Every Glass
Thursday’s holiday ad is for Ballantine’s, from 1937. A man blows the Ballantine logo smoke rings, while a cartoon balloon contains the words. “A Merry Christmas In Every Glass.” And I love how they try to fit Christmas into the narrative. “There always a festive touch when Ballantine’s Ale or Beer is opened.” So here’s their advice. “So, when your friend foregather in holiday mood, pay them the compliment of serving one of the world’s great drinks. And be generous — put in a goodly supply of the quart bottles or “Bumper” cans.” Who talks that way?
Anchor Christmas Ale 2006
It’s day thirty-second of my scamper to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.
2006 was the thirty-second year that Anchor made their Christmas Ale, and from 1987 through the present day, each year Anchor’s Our Special Ale has included spices, a different combination of them every time. Generally the base beer has been a spiced brown ale, although it has been varied from time to time, as well. This thirty-second label was was a “European Beech,” or “Fagus sylvatica.”
