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Jay R. Brooks on Beer

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Anchor Christmas Ale 1996

December 5, 2016 By Jay Brooks

xmas-christmas-ale
It’s day twenty-two of my mad dash to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1996 was the twenty-second year that Anchor made their Christmas Ale, and this year marked the tenth year that Anchor’s Our Special Ale included spices. Like the previous nine year’s, a spiced brown ale was created for the year’s Christmas Ale. This twenty-second label was a “White Oak” or “Quercus alba.”

Anchor-Xmas-1996

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2115: Never A Bitter Note

December 4, 2016 By Jay Brooks


Sunday’s ad is for Schlitz, from 1945. In this ad, a bluebird sits in a tree, singing its heart out, allowing Schlitz to make the analogy that their beer is “as free from bitterness as a songbird’s lighthearted melody.” As tortured analogies go, it’s not a bad one.

Schlitz-1945-songbird

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Anchor Christmas Ale 1995

December 4, 2016 By Jay Brooks

xmas-christmas-ale
It’s day twenty-one of my triumphant trot to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label. Also, this marks halfway in our journey.

1995 was the twenty-first year that Anchor made their Christmas Ale, and this year marked the ninth year that Anchor’s Our Special Ale included spices. Like the previous eight year’s, a spiced brown ale was created for the year’s Christmas Ale. This twenty-first label was a “Coconut Palm” or “Cocos nucifera.”

Anchor-Xmas-1995

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2114: British Birds

December 3, 2016 By Jay Brooks


Saturday’s ad is for Worthington White Shield, from 1977, although this is a reprint and I’m not sure when the original is from. In this ad, a very British bird, wearing a Union Jack vest, is perched on the edge of his nest, looking over four Worthington White Shield eggs. I always thought a “bird” in England was slang for a young woman, but maybe there’s another meaning?

british-birds-1977-reprint-worthington

Filed Under: Art & Beer, Beers Tagged With: Advertising, England, Great Britain, History

Anchor Christmas Ale 1994

December 3, 2016 By Jay Brooks

xmas-christmas-ale
It’s day twenty of my tear to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1994 was the twentieth year that Anchor made their Christmas Ale, and this year marked the eighth year that Anchor’s Our Special Ale included spices. Like the previous seven year’s, a spiced brown ale was created for the year’s Christmas Ale. This twentieth label was “[i]nspired by the Original Christmas Ale Tree” from the first label.

Anchor-Xmas-1994

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2113: Bud Cardinals

December 2, 2016 By Jay Brooks


Friday’s ad is for Budweiser, from 1963. In this ad, two six-packs of Budweiser cans share a tree with two cardinals, as if they were the fruit in a beer tree. If only beer grew on trees ….

Bud-1963-cardinals

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Anchor Christmas Ale 1993

December 2, 2016 By Jay Brooks

xmas-christmas-ale
It’s day nineteen of my run to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1993 was the nineteenth year that Anchor made their Christmas Ale, and this year marked the seventh year that Anchor’s Our Special Ale included spices. Like the previous six year’s, a spiced brown ale was created for the year’s Christmas Ale. This nineteenth label was a “Paradise Apple,” or “Malus pumila.”

Anchor-Xmas-1993

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2112: This Calls For … Spaghetti Night

December 1, 2016 By Jay Brooks


Thursday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Spaghetti Night.” I thought I found all of the “This Calls For” ads, but today accidentally found another one I hadn’t seen before. In this one, a couple looks waaay too happy about spaghetti. The only rational explanation is that this is not their first beer, but they’ve had quite a few before sitting down to eat.

Bud-1962-this-calls-for-spaghetti-night

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Anchor Christmas Ale 1992

December 1, 2016 By Jay Brooks

xmas-christmas-ale
It’s day eighteen of my hotfoot to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1992 was the eighteenth year that Anchor made their Christmas Ale, and this year marked the sixth year that Anchor’s Our Special Ale included spices. Like the previous five year’s, a spiced brown ale was created for the year’s Christmas Ale. This eighteenth label was a “Ponderosa Pine,” or “Pinus ponderosa.”

Anchor-Xmas-1992

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2111: This Calls For … A Lazy Afternoon

November 30, 2016 By Jay Brooks


Wednesday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case a “Lazy Afternoon.” A couple lounging on the grass, with cans of beer, and this question. “How can you have so much fun doing nothing?” And the answer, of course, is beer.

1962-this-calls-for-Budweiser-lazy-afternoon-…

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

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