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Jay R. Brooks on Beer

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Anchor Christmas Ale 1991

November 30, 2016 By Jay Brooks

xmas-christmas-ale
It’s day seventeen of my sprint to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1991 was the seventeenth year that Anchor made their Christmas Ale, and this year marked the fifth year that Anchor’s Our Special Ale included spices. Like the previous four year’s, a spiced brown ale was created for the year’s Christmas Ale. This seventeenth label was a “Paper Birch,” or “Betula papyrifera.”

Anchor-Xmas-1991

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2110: This Calls For … The Picnic

November 29, 2016 By Jay Brooks


Tuesday’s ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “the Picnic.” Three couples are out in the woods, by a stream, having a picnic. Although there is a table there, so it’s more likely they’re at a park. Don’t they look happy? I especially love their outfits.

Bud-1963-this-calls-for-picnic-watermarked

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Anchor Christmas Ale 1990

November 29, 2016 By Jay Brooks

xmas-christmas-ale
It’s day sixteen of my spring to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1990 was the sixteenth year that Anchor made their Christmas Ale, and this year marked the fourth year that Anchor’s Our Special Ale included spices. Like the previous three year’s, a spiced brown ale was created for the year’s Christmas Ale. This sixteenth label was inspired by the work of French artist Paul Cézanne.

Anchor-Xmas-1990

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2109: This Calls For … At The Lake

November 28, 2016 By Jay Brooks


Monday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “at the Lake.” A long man sits on a bench by a body of water, with a cigarette and beer in his hand. There’s a fishing pole by his side, but he doesn’t seem too interested in doing any actual fishing.

1962-this-calls-for-Budweiser-at-the-lake...

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Anchor Christmas Ale 1989

November 28, 2016 By Jay Brooks

xmas-christmas-ale
It’s day fifteen of my trip down memory lane to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1989 was the fifteenth year that Anchor made their Christmas Ale, and this year marked the third year that Anchor’s Our Special Ale included spices. Like the previous two year’s, a spiced brown ale was created for the year’s Christmas Ale. This fifteenth label was a “Sycamore Maple” or “Acer pseudoplatanus.”

Anchor-Xmas-1989

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2108: This Calls For … Open House

November 27, 2016 By Jay Brooks


Sunday’s ad is for Budweiser, from 1962. In this ad, part of series entitled “This calls for …,” in this case “Open House.” A holiday party, an “open house” type of brouhaha, is taking place and the host went all out by serving cans of Bud. I do love the expression of the woman putting food in her mouth while staring at the man pouring a beer.

1962-this-calls-for-Budweiser-open-house-...

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Anchor Christmas Ale 1988

November 27, 2016 By Jay Brooks

xmas-christmas-ale
It’s day fourteen of my fall flight to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1988 was the fourteenth year that Anchor made their Christmas Ale, and this year marked the second year that Anchor’s Our Special Ale included spices. Like last year’s, a spiced brown ale was created for the year’s Christmas Ale. This fourteenth label was a “White Spruce” or “Picea glauca.”

Anchor-Xmas-1988

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

Beer In Ads #2107: This Calls For … Saturday Night

November 26, 2016 By Jay Brooks


Saturday’s evening ad is for Budweiser, from 1961. In this ad, part of series entitled “This calls for …,” in this case “Saturday Night.” A young couple, out at a bar, are being serenaded by a roving guitarist. And according to the text, it’s a “friendly place.” Works for me.

1961-this-calls-for-Budweiser-saturday-night

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #2106: This Calls For … Saturday Afternoon

November 26, 2016 By Jay Brooks


Saturday’s afternoon ad is for Budweiser, from 1963. In this ad, part of series entitled “This calls for …,” in this case “Saturday Afternoon.” Three men sit at a pool table, eyeing a shot, two out of three have beers in their hands, while the third must be taking this game seriously.

1963-this-calls-for-Budweiser-saturday-afernoon

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Anchor Christmas Ale 1987

November 26, 2016 By Jay Brooks

xmas-christmas-ale
It’s day thirteen of my train to Christmas featuring all 42 labels from Anchor’s Christmas Ale — a.k.a. Our Special Ale — all different beers (well, mostly different) and all different labels, each one designed by local artist Jim Stitt, up to and including this year’s label.

1987 was the thirteenth year that Anchor made their Christmas Ale, and this year marked the first year that Anchor’s Our Special Ale included spices. Last year’s brown ale was used as the base for a spiced Bridale for Fritz Maytag’s wedding in early 1987. That recipe became this 1987 Christmas Ale. This thirteenth label was a “Douglas Fir” and a “Coast Redwood,” or “Pseudotsuga menziesii and Sequoia sempervirens.”

Anchor-Xmas-1987

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Anchor Brewery, Beer Labels, Christmas, History, Holidays

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