Monday’s ad is entitled Home Preview of the Mardi Gras Costume, and the illustration was done in 1952 by Douglass Crockwell. It’s #65 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a group of people in a New Orleans courtyard, beers in hand, are looking over a costume that shortly thereafter will be up on a float in a Mardi Gras parade. I don’t know if that was a common party theme, but it seems like a fairly thin excuse for a celebration.

Sunday’s ad is entitled Father’s Secret Recipe, and the illustration was done in 1952 by Douglass Crockwell. It’s #64 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, Dad stirs a dish heating on the table, presumably about to start serving it onto plates. Three of the guests watch with anticipation while one (maybe his son) looks over at Mom with a look that suggests that they’ve seen it all before. But at least there’s beer on the table.

Friday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1951 by Douglass Crockwell. It’s #62 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, it’s another recycled Thanksgiving ad that they used before, but I guess they figured out that holiday was pretty easy to tie into beer, so they just kept hammering the same message each year.

Thursday’s ad is entitled Out By The Golden Gate, and the illustration was done in 1951 by Douglass Crockwell. It’s #61 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, despite an amazing view of San Francisco and the Golden Gate Bridge, a group of people are ignoring it and instead are engrossed in one another or what’s on television, which appears to be an entertainer or singer — maybe Ed Sullivan? I have been to homes with similar views, and it’s hard to imagine getting jaded or apathetic with it.

Wednesday’s ad is entitled Showing Off the New Aquarium, and the illustration was done in 1951 by John Gannam. It’s #60 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple got a new aquarium, a fairly tiny one, but are still apparently proud enough of it that they’ve invited friends over to show it off. Having had a 50-gallon aquarium when my kids were little, which is many times larger than this one, it’s hard to see what all the fuss is about, but at least they got served some free beer.

Tuesday’s ad is entitled Texas Hospitality, and the illustration was done in 1951 by Douglass Crockwell. It’s #59 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, they’re playing on the stereotype that everyone in Texas lives on a cattle ranch. But their hospitality appears no different than anywhere else: a place to sit or lean and a beer to drink. That’s all any guest should expect.

Monday’s ad is entitled Seattle — “Planning The New Rig,” and the illustration was done in 1951 by Douglass Crockwell. It’s #58 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, similar to the one titled “St. Louis,” a home overlooking the water with boats in the distance is entertaining guests. The man of the house is showing off his plans for his own boast that he hopes one day to be sailing in Puget Sound. Behind him, his wife is holding his captain’s jacket — I think — or perhaps it’s one of the guests. Either way, she seems to be looking at it in astonishment. The man in the captain’s hat is smiling, grinning really, but the women seem to view the jacket with more of a “what the hell are you thinking” vibe.

Sunday’s ad is entitled Treasures From the Auction, and the illustration was done in 1951 by John Gannam. It’s #57 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple shows up at one of their parents’ homes laden down with crap they apparently just acquired at an auction. And while there hands are full, that’s not the half of it. On the street behind them, another person is unloading even more, and larger, crap from a station wagon. Mom and Dad will be thrilled.

Saturday’s ad is entitled Welcoming the New Neighbors, and the illustration was done in 1951 by Douglass Crockwell. It’s #56 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple is moving to a new home, and thoughtfully the neighbors have stopped by to welcome them, and possibly are the one that brought the sandwiches and the beer. If so, that sounds like a pretty good neighborhood.