Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #1367: You’re Next Ballantine

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Friday’s ad is another one for Ballantine Ale, again from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular. In this ad for Ballantine, they’re advertising with what appears to be a typo. Punctuation matters. What’s on the billboard is “You’re next Ballantine,” as in “you are next Ballantine,” but next for what? It seems like it would make more sense as “Your next Ballantine,” especially since the woman in the ad is holding a beer out, as if to hand it to you, or at least the next person to stop. She seems to be showing you your next beer rather than warning the brewery that they’re next.

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Beer In Ads #1366: You’ll Swing To Ballantine Ale!

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Thursday’s ad is for Ballantine Ale, from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular. In this ad for Ballantine, they’re advertising with a curious slogan, “You’ll swing to Ballantine Ale!” But I like the idea of a man pointing at drivers as they pass by, a giant bow-tied man smiling from on high, his expression seeming to say, or even smirk, “drink.”

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Beer In Ads #1365: Finest Beer Served … Again!

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Wednesday’s ad is for Pabst Blue Ribbon, from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this second similar ad for Pabst, they’re advertising with two guy — father and son? — apparently leaning over the edge of a swimming pool, with the tagline “finest beer served … anywhere!” That, of they’re taking part in a contest to see who can make the most ridiculous face.

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Beer In Ads #1363: Finest Beer Served … Anywhere!

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Monday’s ad is for Pabst Blue Ribbon, from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Pabst, they’re advertising with two lads — bellhops? — a beer on a silver tray, with the tagline “finest beer served … anywhere!”

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Beer In Ads #1362: Burger And A Beer

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Sunday’s ad is for Pabst Blue Ribbon, from 1951. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Pabst, they’re advertising with a giant burger and a beer, asking “what’ll you have?,” a popular tagline of Pabst, along with this statement: “finest beer served … anywhere!”

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Beer In Ads #1361: Have Dinner With Me Tonight

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Saturday’s ad is for Budweiser, from 1946. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Budweiser, they’re advertising with a giant glass of Bud apparently making a phone call, ringing someone up for dinner. How crazy/cool is that? Yes, please, dinner with beer.

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Beer In Ads #1359: Let Me Cool You Off

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Thursday’s ad is for Budweiser, from 1951. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Budweiser, they’re advertising with a giant bottle of Bud up in the mountains, along with a full tall glass, and is that a snowed in cabin I fee behind them? Who wouldn’t want to be there?

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Beer In Ads #1358: No Wonder It’s … Again

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Wednesday’s ad is another one for Schlitz, also from 1950. This is from a series of billboard ads from around the same time I stumbled upon, though I’m sure the originals in color are more spectacular, though in case I’m a little glad it’s in black and white. In this ad for Schlitz, they’re advertising with a football player, agin using the tagline “No wonder it’s … The Beer that made Milwaukee famous.” I still don’t quite understand it, but I did discover it was designed by a well-known ad man at the time, Howard Scott.

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