Thursday’s ad is for Brigg beer, a brand from Norway. From the 1970s, with the simple tagline “Vårt Brygg!,” which translates as “Our Brew.” You’ve got to love the trio of serious sweater monkeys. They look like the original reporters from Anchorman that they based the movies on, especially since the dude in the ascot on the right is a dead ringer for Will Ferrell.
Wednesday’s ad is for Schlitz, from 1954. When you’re dressed up in your white jacket and ascot, playing shuffleboard on the cruise ship, you’ll need a Schlitz to complete the scene. I love the tagline in the inset upper right, which reads. “Your judgment is respected when you order Schlitz.”
Tuesday’s ad is for Miller High Life, from 1962. After a day of duck hunting, no matter where you are, the beer will taste the same. I love that one of the guys is drinking so much faster than the other one. His glass is empty while the guy on the right with the flannel sleeve hasn’t even touched his, and must be thinking. “Dude, you gulped your beer down already!?!”
Monday’s ad is for Budweiser, from 1950. This is from Bud’s long-running “there’s nothing like it … absolutely nothing” series. At least in this ad, the man is serving a beer to his wife, as there are two bottles and glasses. But she seems to be the only one painting the chair. At least that’s how it looks, since it would pretty foolish to wear a white sweater vest when painting. Of course, this was the fifties, when people seemed to dress up to do anything and everything.
Sunday’s ad is for Miller High Life, from 1960. This is another in the “Put The Finest Label … On Your Table” series, with this one focusing on what looks like a generous amount of snacks, finger foods and appetizers, plus a fairly full entrée plate. As before, the woman seems to be doing all of the work, smiling even, as the man pours himself a beer. And there appears to be only one bottle and only one glass, so she’s too bust to stop to have a drink, one supposes. Of course, it’s possible he’s pouring the beer for her, and that’s why she’s smiling. In 1960? Nah, I’m going with my first scenario.
Saturday’s ad is for Schlitz, from 1960. It’s an interesting approach. The ad is trying to persuade people to leave their homes and drink beer in a bar or tavern, and using horse racing as the carrot. So either way Schlitz wins, since they’re the ones sponsoring the big three horse races.
Friday’s ad is yet another one for Miller High Life, also from 1960. It’s also part of the “Put The Finest Label … On Your Table” series, this one in either a homey restaurant or a cold, sterile home with a stove and a plate of cheese in the background.
Thursday’s ad is another one for Miller High Life, this time from 1947. It’s a detailed illustration of a man fishing from the back of a boat, while at the same time eating a sandwich with a bottle of beer. He’s wearing kind of a goofy grin, maybe that’s what happens if you’re on a boat too long?
Wednesday’s ad is for Miller High Life, from 1960. Ah, the end of the 1950s. The two men have a beer and a smoke while the little woman shells peas and prepares the meal for them. There are only two bottles on that table. If she has to do all the work, the least they could do is offer her a beer.
Tuesday’s ad is for Pabst Blue Ribbon, from 1913. Showing a woman almost completely covered by a head scarf, and wearing what looks to be a raincoat or overcoat, the tagline “Only When It’s Pabst” seems inscrutable. What does that even mean? She’s also wearing leather gloves holding her glass of beer. My guess is that it was meant to represent a driving outfit for one of those new fangled horseless carriages.
