Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #785: Good Beer For Good Fellows

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Friday’s ad is from the early 1930s, for Pabst Blue Ribbon, though it references the NRA — not that one, the other one — in this case the National Recovery Administration. The NRA was the agency charged with implementing the National Industrial Recovery Act, passed in June of 1933, as part of the New Deal effort to combat the Great Depression. Since it was found unconstitutional by the Supreme Court in 1935, there’s a pretty short window when the ad most likely ran. Still, the illustration is pretty cool, and looks like the later Beer Belongs ads that the industry ran after World War 2.

Pabst-1930s-good-fellows

Beer In Ads #784: Camping With Schlitz

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Thursday’s ad is for Schlitz, from 1953, showing a scene of a couple camping. They must have just arrived, because he’s just making the fire and her hair looks perfect. Not to mention that kicky sweater ensemble she’s wearing, that looks like the perfect camping outfit. Given the way she’s holding that can of beer up in the air so triumphantly, I think his plan was to take her into the woods and get her drunk. In that, it appears, he may have succeeded.

Schlitz-camping

Beer In Ads #783: What We Want Is Watneys

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Wednesday’s ad is for Watney’s Dairymaid Stout, from what looks to be the 1970s, plus or minus. The first time I ever heard of Watney’s, probably like most Americans, was watching Monty Python, and their reference to “Bleedin’ Watney’s Red Barrel.” One interesting thing from the ad copy. It’s “the perfect mixer with most other beers.” I didn’t realize that was something people looked for in a beer. I also love the line at the bottom, mentioning another one of their stouts. “Watney’s Hammerton Stout: Brewed with Oatmeal & Glucose for Zest.” Yum, glucose. When was that a marketable ingredient?

Watneys-dairymaid-stout

Beer In Ads #782: Die Drei Von St. Pauli

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Tuesday’s ad is for, I think, St. Pauli Girl. The ad’s text, “Die Drei Von St. Pauli,” translates roughly as “Three of the St. Pauli,” at least according to Google Translate. I’m not sure, but it appears to be three different beers from the Bavaria St. Pauli Brauerei. But at the bottom of each label, it also reads Brauerei Abzug, so who knows. I don’t much history of the St. Pauli brand before they introduced the eponymous girl in 1977, though it was 1982 when they started choosing a model each year to represent the brand. More importantly, who the hell are those three character standing in front of each bottle?

Die-Drei-von-St-Pauli

Where Do Beer Nuts Come From?

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paperclip
These are pretty funny. Terry Border runs a website called Bent Objects, where he creates funny dioramas using everyday objects and bent paperclips. In these two, apparently St. Pauli Girl isn’t the wholesome gal everybody thinks she is. Instead she’s terrorizing some colleagues for their nuts … beer nuts, that is.

The first is from 2008, and is titled Yeah, This is Where Those Come From.

Beer-Nuts_bent-objects

The first one also includes these puns.

It’s also how light beers are made here in the U.S., but personally, I only like a full bodied beer.

She had often been described as a little bitter.

She was cold one, that’s for sure.

And this one’s from Valentine’s Day, 2011.

beer-nuts-for-blog

If you want to see a selection of other ones, check out Bent Objects, the Return of Bent Objects or the official Bent Objects website.

Beer In Ads #781: A Harvest Of Rich, Ripe Oats

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Monday’s ad is for the Australian beer Tooheys Oatmeal Stout. It looks to be an older ad, pre-WWII possibly, but I’m not sure. Since it refers to the Oatmeal Stout as building “radiant health,” I suspect that it’s from a time before the age of television. It seems to me that such health claims tend to be in ads from before the 1940s.

Tooheys Oatmeal Stout