Thursday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, from October, Emily Banks, Miss Rheingold 1960, is out to dinner at a fancy restaurant (or at least one where the waiters wear a uniform). I’d say it’s a date, except that they’re dressed pretty casually for a date in the early 1960s. But this is more of a standard Rheingold ad than it is one of the usual seasonal Miss Rheingold ads, it appears it was just an extra ad they did this month. I do love the text, though. “Friendly, fresh’ning, happily dry — that’s fine cold Rheingold.”

Wednesday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, from September, Emily Banks, Miss Rheingold 1960, is in some sort of outdoor, country setting with some illuminating text. “At home — or on the range — it’s smart to have plenty of Rheingold on ice!” In the photo, she’s seen pouring ice over a bucket of cans of Rheingold that’s sitting on a wooden barrel.

Tuesday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, from September, Emily Banks, Miss Rheingold 1960, is putting on a dinner party, serving a “fine barbecue — with Rheingold!”

Monday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, also from August, Emily Banks, Miss Rheingold 1960, is at some kind of dog show, putting her leashed collie through a course, having him jump over a pole, saying that’s “the stamp of a champ.”

Sunday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, from August, Emily Banks, Miss Rheingold 1960, is at the ocean and appears to be having “a ball at the beach,” although she cautions that it’s only a ball if you have “plenty of Rheingold beer.”

Saturday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, from August, Emily Banks, Miss Rheingold 1960, is at the ocean and appears to be having “a ball at the beach,” although she cautions that it’s only a ball if you have “plenty of Rheingold beer.”

Below is another version of the ad that’s a little lighter in color.

Friday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, from July, Emily Banks, Miss Rheingold 1960, is wearing the striped jacket she’d worn on the bridge with the crew team, but she’s at a picnic area that looks like the same area as an earlier ad when the focus was her going on a picnic. The text claims that Rheingold is a “favorite with picnics.”

Thursday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, also from June, Emily Banks, Miss Rheingold 1960, is on a sailboat and looks like’s she’s either very happy to be there or holding on for dear life. The text reads “Wind in our sails … good friends aboard … great beer on deck — what a day, what a way to enjoy yourself!”

And below is another version of the ad that’s smaller, but with better color:

Wednesday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, also from June, Emily Banks, Miss Rheingold 1960, is on a sailboat and looks like’s she’s either very happy to be there or holding on for dear life. The text reads “Wind in our sails … good friends aboard … great beer on deck — what a day, what a way to enjoy yourself!”

Tuesday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Emily Banks was Elected Miss Rheingold 1960.” Banks was also a finalist last year. She was born January 23, 1933 and was 21 when she served as Miss Rheingold. She was born in Virginia, but raised in Cambridge, Massachusetts (her father was in the military), and she graduated from the local Simmons University. She enjoyed swimming, diving, horseback riding and baseball, not to mention dancing and cooking. She also wanted to learn how to fly a plane, and was hoping to use her winnings to start a graphic arts business with her father. After her Rheingold year, she became an actress. She’s perhaps best remembered as Tonia Barrows in the original Star Trek episode “Shore Leave,” but she appeared in numerous TV series, including Mr. Terrific, The Wild Wild West, Dragnet 1967, Bewitched, Death Valley Days, Love American Style, Fantasy Island, Knight Rider, Highway to Heaven, and Simon & Simon. She was also in a couple of films, most notably the 1968 Elvis Presley vehicle, “Live a Little, Love a Little.” I couldn’t find out much after that, and she appears to become more private after her career ended around 1986. As far as I can tell, she’s still around and would be 90 this year, wherever she is. In this ad, from June, Emily Banks, Miss Rheingold 1960, is crossing a bridge as a crew team of rowers pass her by on their way to morning practice, or maybe she’s walking with them. It’s hard to tell with any certainty.