Saturday’s ad is for “Rheingold Beer,” from 1958. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this ad, from the Fall of 1958, it’s just one-half of a doubletruck ad, and shows the finalists standing in park wearing matching dresses, white gloves and handbags. From left to right, the six finalists for Miss Rheingold 1959 are Robbin Bain, Emily Banks, Penny Peterson, Gretchen Foster, Sondra Goss, and Audrey Garcia.

And here’s a cropped close-up with more muted colors:

Friday’s ad is for “Rheingold Beer,” from 1958. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this two-page ad, from the Fall of 1958, it has the headline “Six Pretty Girls In Search of Your Vote! Which One Will Be Miss Rheingold 1959!” One one side, it shows the six finalists for Miss Rheingold 1959: Penny Peterson, Robbin Bain, Audrey Garcia, Sondra Goss, Gretchen Foster, and Emily Banks. And other other side, it shows the finalists standing in park wearing matching dresses, white gloves and handbags.

Thursday’s ad is for “Rheingold Beer,” from 1958. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this two-page ad, from the Fall of 1958, it has the headline “Six Pretty Girls In Search of Your Vote! Which One Will Be Miss Rheingold 1959!” One one side, it shows the six finalists for Miss Rheingold 1959: Penny Peterson, Robbin Bain, Audrey Garcia, Sondra Goss, Gretchen Foster, and Emily Banks. And other other side, it shows the finalists standing in park wearing matching dresses, white gloves and handbags.

Wednesday’s ad is for “Rheingold Beer,” from 1958. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this ad, from the Fall of 1958, it has the headline “Six Pretty Girls In Search of Your Vote! Which One Will Be Miss Rheingold 1959!” It shows the six finalists for Miss Rheingold 1959: Penny Peterson, Robbin Bain, Audrey Garcia, Sondra Goss, Gretchen Foster, and Emily Banks.

And here’s a close-up of the portraits of the finalists.

Tuesday’s ad is for “Rheingold Beer,” from 1958. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper ad, from the Fall of 1958, it has the headline “Six Pretty Girls In Search of Your Vote! Which One Will Be Miss Rheingold 1959!” It shows the six finalists for Miss Rheingold 1959: Penny Peterson, Robbin Bain, Audrey Garcia, Sondra Goss, Gretchen Foster, and Emily Banks.

Monday’s ad is for “TWA Airlines” and “Rheingold Beer,” from 1958. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper item, from September 1958, was actually for the airline Trans World Airlines or TWA headlined “TWA Proudly Delivers a Precious Cargo.” But it’s the next subheading that make it relevant here, “… the California candidates for Miss Rheingold 1959!” and shows the six finalists for Miss Rheingold 1959 (Robbin Bain, Penny Peterson, Gretchen Foster, Audrey Garcia, Emily Banks, and Sondra Goss) standing and waving from the airplane gangway ladder with, presumably, the pilot and flight attendant at the bottom of the stairs.

Sunday’s ad is for “Rheingold Beer,” from 1958. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper item, from November 23, 1958, headlined “Goodwill girls abroad,” and is a follow-up story about the trip to Europe taken by Miss Rheingold 1958, Madelyn Darrow, along with the six finalists for Miss Rheingold 1959 took in September and October. In the main photo, from left to right, there’s Robbin Bain, Penny Peterson, Madelyn Darrow, Miss Rheingold 1958, Gretchen Foster, Audrey Garcia, Emily Banks, and Sondra Goss.

Saturday’s ad is for “Rheingold Beer,” from 1958. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper item, from October 5, 1958, headlined “America’s Ambassadors of Beauty,” we see Miss Rheingold 1958, Madelyn Darrow, along with the six finalists for Miss Rheingold 1959 freshly touched down at Idlewild airport after their KLM return flight from their European trip, which included visits to Paris, France, Amsterdam, The Netherlands, Oktoberfest on Munich, Germany, and the 1958 Brussels World’s Fair. Holding traditional Dutch wooden clogs, from left to right are Emily Banks, Penny Peterson, Madelyn Darrow, Miss Rheingold 1948, and , Robbin Bain. In the back row are Audrey Garcia and Gretchen Foster. For some reason, finalist Sondra Goss is missing from this photo.

Thursday’s ad is for “Rheingold Beer,” from 1958. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper item, from September 1, 1958, was published in the Honolulu Star Bulletin, so it understandably focuses on the candidate from Hawaii, Audrey Garcia. The headline reads: “Hawaii’s Own Audrey Garcia Will Compete For $50,000 Contract as ‘Miss Rheingold.”