Thursday’s ad is for “Rheingold Beer,” from 1957. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Margie McNally was elected as Miss Rheingold 1957. She was born Margaret McNally on June 24, 1935, and grew up in Flushing, Queens, New York. She became a model and later married automobile publisher Robert E. Peterson in 1963. Together they had two sons, but the died tragically in a plane crash at ages 10 and 11, and thereafter she became active in charities for youth causes. In 1994, they opened the Petersen Auto Museum in Los Angeles, which is still open today. She passed away in 2011, at age 76. In this ad, from November, Miss Rheingold 1957, Margie McNally, is out hunting ducks in the early dawn hours.

And below is a slightly better resolution version of the ad, but smaller.

Wednesday’s ad is for “Rheingold Beer,” from 1957. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Margie McNally was elected as Miss Rheingold 1957. She was born Margaret McNally on June 24, 1935, and grew up in Flushing, Queens, New York. She became a model and later married automobile publisher Robert E. Peterson in 1963. Together they had two sons, but the died tragically in a plane crash at ages 10 and 11, and thereafter she became active in charities for youth causes. In 1994, they opened the Petersen Auto Museum in Los Angeles, which is still open today. She passed away in 2011, at age 76. In this ad, from November, Miss Rheingold 1957, Margie McNally, is out hunting, which, she declares, is “good weather for ducks when I start shooting,” presumably because she won’t hit any. But she goes on to say what she won’t miss is a meal with a beer.

Here’s the same ad in the full-page layout.

Tuesday’s ad is for “Rheingold Beer,” from 1957. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Margie McNally was elected as Miss Rheingold 1957. She was born Margaret McNally on June 24, 1935, and grew up in Flushing, Queens, New York. She became a model and later married automobile publisher Robert E. Peterson in 1963. Together they had two sons, but the died tragically in a plane crash at ages 10 and 11, and thereafter she became active in charities for youth causes. In 1994, they opened the Petersen Auto Museum in Los Angeles, which is still open today. She passed away in 2011, at age 76. In this ad, from October, Miss Rheingold 1957, Margie McNally, is riding in a horse-drawn cart, “sightseeing à la carte,” with her dog by her side, admiring the fall foliage.

Monday’s ad is for “Rheingold Beer,” from 1957. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Margie McNally was elected as Miss Rheingold 1957. She was born Margaret McNally on June 24, 1935, and grew up in Flushing, Queens, New York. She became a model and later married automobile publisher Robert E. Peterson in 1963. Together they had two sons, but the died tragically in a plane crash at ages 10 and 11, and thereafter she became active in charities for youth causes. In 1994, they opened the Petersen Auto Museum in Los Angeles, which is still open today. She passed away in 2011, at age 76. In this ad, from October, Miss Rheingold 1957, Margie McNally, is riding in a horse-drawn cart, “sightseeing à la carte,” with her dog by her side. All that sightseeing makes her hungry for supper and also for “food’s favorite companion,” beer.

And below is the same ad in the half-page version:

Sunday’s ad is for “Rheingold Beer,” from 1957. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Margie McNally was elected as Miss Rheingold 1957. She was born Margaret McNally on June 24, 1935, and grew up in Flushing, Queens, New York. She became a model and later married automobile publisher Robert E. Peterson in 1963. Together they had two sons, but the died tragically in a plane crash at ages 10 and 11, and thereafter she became active in charities for youth causes. In 1994, they opened the Petersen Auto Museum in Los Angeles, which is still open today. She passed away in 2011, at age 76. In this ad, from September, Miss Rheingold 1957, Margie McNally, is walking her dog in Central Park as a policeman on horseback looks on. They’re both smiling, but I can’t help but wonder if he’s just there to make sure she cleans up after her dog.

Saturday’s ad is for “Rheingold Beer,” from 1957. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Margie McNally was elected as Miss Rheingold 1957. She was born Margaret McNally on June 24, 1935, and grew up in Flushing, Queens, New York. She became a model and later married automobile publisher Robert E. Peterson in 1963. Together they had two sons, but the died tragically in a plane crash at ages 10 and 11, and thereafter she became active in charities for youth causes. In 1994, they opened the Petersen Auto Museum in Los Angeles, which is still open today. She passed away in 2011, at age 76. In this ad, from September, Miss Rheingold 1957, Margie McNally, is walking her dog in Central Park as a policeman on horseback looks on. She declare’s that “September’s welcome-home time” with so many New Yorkers returning from summer vacations.

And here is the same ad in the full-page layout:

Friday’s ad is for “Rheingold Beer,” from 1957. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Margie McNally was elected as Miss Rheingold 1957. She was born Margaret McNally on June 24, 1935, and grew up in Flushing, Queens, New York. She became a model and later married automobile publisher Robert E. Peterson in 1963. Together they had two sons, but the died tragically in a plane crash at ages 10 and 11, and thereafter she became active in charities for youth causes. In 1994, they opened the Petersen Auto Museum in Los Angeles, which is still open today. She passed away in 2011, at age 76. In this ad, from late August, Miss Rheingold 1957, Margie McNally, is on horseback, pulling a second horse laden down with two cases if Rheingold beer.

Thursday’s ad is for “Rheingold Beer,” from 1957. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Margie McNally was elected as Miss Rheingold 1957. She was born Margaret McNally on June 24, 1935, and grew up in Flushing, Queens, New York. She became a model and later married automobile publisher Robert E. Peterson in 1963. Together they had two sons, but the died tragically in a plane crash at ages 10 and 11, and thereafter she became active in charities for youth causes. In 1994, they opened the Petersen Auto Museum in Los Angeles, which is still open today. She passed away in 2011, at age 76. In this ad, from late August, Miss Rheingold 1957, Margie McNally, is on horseback, pulling a second horse laden down with two cases if Rheingold beer. She’s taking those to a campfire for dinner and drinks at the roundup.

And this is the same ad in the full-page layout:

Monday’s ad is for “Rheingold Beer,” from 1957. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Margie McNally was elected as Miss Rheingold 1957. She was born Margaret McNally on June 24, 1935, and grew up in Flushing, Queens, New York. She became a model and later married automobile publisher Robert E. Peterson in 1963. Together they had two sons, but the died tragically in a plane crash at ages 10 and 11, and thereafter she became active in charities for youth causes. In 1994, they opened the Petersen Auto Museum in Los Angeles, which is still open today. She passed away in 2011, at age 76. In this ad, from early August, Miss Rheingold 1957, Margie McNally, sits by a sparkling lake in the shade of a Birch tree in a stunning blue polka dot dress. A white swan floats by the idyllic scene.