Monday’s ad is for Guinness, from 1956. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Steaks,” seven different cuts of meat are illustrated, each with a short description of how they’re prepared, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each steak.
Beer In Ads #2465: Guinness Guide To Shellfish
Sunday’s ad is for Guinness, from 1966 and the 1950s. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Shellfish,” seven different types of shellfish are illustrated, each with a short description of how they taste, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each fish.
Guinness also ran this ad in the 1950s, though with a slightly modified layout.
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Beer In Ads #2464: Guinness Guide To Sea Fish
Saturday’s ad is for Guinness, from 1953. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Sea Fish,” seven different types of fish are illustrated, each with a short description of how they taste, and what other foods to pair with them, and how best to prepare them, not to mention how good a glass of Guinness will pair with each fish.
Beer In Ads #2463: Guinness Guide To Cheese
Friday’s ad is for Guinness, from 1951. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Cheese,” ten different types of cheese are illustrated, each with a short description of how they taste, and what other foods to pair with them, not to mention how good a glass of Guinness will pair with each cheese.
Beer In Ads #2462: Guinness Guide To Oysters
Thursday’s ad is for Guinness, from 1951. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. In this ad, the “Guinness Guide to Oysters,” nine different types of oysters are illustrated, each with a short description of how they taste, although I take the overriding assumption to be that they should be enjoyed with a Guinness.
10 Years Ago: Hunt’s Hop Tea
It’s hard to believe the Bulletin has been going for over ten years, just over eleven to be exact (not including on the family blog from a couple of years before that). But this post is from exactly ten years ago, in 2007, and I was reminded of it yesterday when a homebrew blogger linked to it in a discussion of hop utilization. Anyway, it was interesting to see again, and since it was exactly a decade, I thought I’d post Hunt’s Hop Tea again. It is, coincidentally, National Hot Tea Day today. Enjoy.
A few weeks ago while helping Moonlight with their hop harvest, owner/brewer Brian Hunt broke out something I’d never seen before: hop tea. Now I’ve seen regular hop tea before, I’ve even bought some at the health food store and tried it, but this was something totally different. Brian told me the idea grew out of an experiment he was doing to see how hops reacted at different temperatures, which he presented at “Hop School” a few years ago. He discovered in the process that he could make a delicious hop tea and that it varied widely depending on the temperature of the water. Here’s how it works:
- Put approximately two-dozen fresh hop cones in a 16 oz. mason jar.
- Heat water to __X__ temperature.
- Fill jar with heated water and seal cap.
- Let the water come down to ambient room temperature.
- Refrigerate.
- Drink.
There appears to be four main factors that change depending on the temperature of the water. These are:
- Color
- Float
- Bitterness
- Tannins
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Intrigued by all of this and quite curious, Brian brought out seven examples of his hop tea made with water of different temperatures: 60°, 120°, 130°, 140°, 160°, 180° and 185°. They’re shown above from lower to higher temperature, left to right.
As you can see, the lower the temperature, the more green the hops are and the water remains less cloudy. At the higher temperatures, the hops are stripped of their green, becoming brown, and the water also becomes more brown. Also, as the temperature increases, the hops lose their buoyancy and begin to sink in the water. Although you can’t see it in the photo, the hotter the water, the more hop bitterness and at the upper range, tannins begin to emerge. Here’s what I found:
- 60°: Fresh, herbal aromas with some hop flavors, but it’s light.
- 120°: Bigger aromas, less green more vegetal flavors.
- 130°: Also big aromas emerging, flavors beginning to become stronger, too, but still refreshingly light.
- 140°: More pickled, vinegary aroma, no longer subtle with biting hop character and strong flavors.
- 160°: Very big hop aromas with strong hop flavors, too, with a touch of sweetness. Tannins are becoming evident but are still restrained.
- 180°: Big hop and vinegary aromas, with flavors becoming too astringent and tannins becoming overpowering.
- 185°: Vinegary aromas, way too bitter and tannins still overpowering.
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Trying each of the tea samples with Tim Clifford, now owner of Sante Adairius.
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Brian was kind enough to let me take a small bag of fresh hops with me so I could recreate his experiment at home. I had enough for four samples and made tea at 100°, 140° and 160°. Using two dozen hop cones made the jars look light so I used three-dozen in the last jar, also using 160° water. I tasted them with my wife, hoping to get a civilian opinion, too. Here’s what we found:
- 100°: Hops still green and floating. The nose was very vegetal and reminded my wife of the water leftover in the pot after you’ve steamed vegetables like broccoli or Brussels sprouts. The mouthfeel is somewhat gritty with light, refreshing flavors and only a little bitterness, which dissipates quickly.
- 140°: Hops turned brown, but still floating. Light hop aromas with some smokey, roasted aromas and even a hint of caramel. Fresh hop flavors with a clean finish. My wife, however, made that puckering bitter face signaling she found it repugnant.
- 160°: Hops turned brown, but most has sunk to the bottom of the jar. Strong hop aromas and few negatives, at least from my point of view. My wife was still making that face, cursing me for dragging her into this. Hop bitterness had become more pronounced and tannins were now evident, with a lingering finish.
- 160° Plus: This sample had 50% more hops. The hops had also turned brown but, curiously, they were still floating. The nose was vegetal with string hop aromas. With a gritty mouthfeel, the flavors were even more bitter covering the tannins just slightly, but they were still apparent, and the finish lingered bitterly.
It seems like either 140° or 160° is the right temperature. Lower than that and you don’t get enough hop character (I’m sure that’s why the hops remain green) but above that the tannins become too pronounced. It appears you have to already like big hop flavor or you’ll hate hop tea. I found it pretty enjoyable and even refreshing though it’s still probably best in small amounts. You do seem to catch a little buzz off of it, which doesn’t hurt. I’m sure the amount of hops is important and more research may be needed on that front. Brian tells me that hop pellets can also be used though I doubt the jar of tea looks as attractive using them. They have the advantage of being available year-round, of course. If you use pellets, you need only about a half-ounce for each pint jar.
If you try to make Hunt’s Hop Tea on your own, please let me know your results. And please do raise a toast to Brian Hunt’s ingenuity.
Patent No. 4590085A: Flavor Enhancement And Potentiation With Beer Concentrate
Today in 1986, US Patent 4590085 A was issued, an invention of Daniel R. Sidoti, John H. Dokos, Edward Katz, and Charles M. Moscowitz, assigned to Anheuser-Busch Incorporated, for their “Flavor Enhancement And Potentiation With Beer Concentrate.” Here’s the Abstract:
A new method for intensifying the inherent flavors of foods and for imparting other desirable organoleptic properties is disclosed. The method consists of adding to foodstuffs a flavor enhancing amount of a heat denatured concentrate of beer. There is also provided a process for producing the above described concentrate.
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While the abstract doesn’t tell us too much, the background from the application is very interesting, as it talks quite a bit about beer in cooking, which appears to be the primary goal of the patent’s use, although the patent has lapsed, so I don’t know if it was ever used in a commercial product. I know there have been, and even currently are, powdered beer products on the market, this one seems aimed at adding beer flavoring to cooking, rather than being able to make instant beer by adding water.
BACKGROUND OF THE INVENTION
Foodstuffs of all varieties whether precooked, served hot or cold, or whether prepared without cooking have flavors, aroma, and other organoleptic properties that influence the sensory perceptions of human taste. The manufacturers of such foods as sauces, spreads, dips, soups, dressings, stuffings, garnishes, meats, fish, vegetables, salads, breads, etc. whether dry, frozen, refrigerated or canned, desire to produce products organoleptic properties closely profiling the natural flavors, aromas and textures that appeal broadly to the sensory perceptions of the consuming public. A food whose natural flavors are unduly masked may be too bland, or if overly modified with added flavor components, it may be perceived as too spicy. The availability of spices, condiments, etc., permits the individual consumer to adjust the flavor of food purchased from the shelf to suit his or her particular taste preference.
Nevertheless, food manufactures because of the nature of precooking processes, the addition of preservatives, the packaging and keeping techniques of retorting, pasturization, etc. will often times find that the desired natural flavor of the foodstuff has been suppressed below the threshold taste perceptions of the average consumer. Accordingly, techniques for addressing this deficiency have become customary to the industry.
One such technique involves the use of chemical compounds which intensify the flavors inherently present in food without adding any flavor from the chemical itself. These compounds are known as Flavor Enhancers and include, for example, linalool, 2-nonenal which is used to enhance the flavor of coffee, and certain sulfur containing amino acids which are used to enhance meaty flavors. Other chemicals serve as flavor enhancers through reacting with endogenous flavor components of food itself to synergistically promote the combined flavor effect of those components.
Another technique which is commercially employed to address the problem of suppressed natural flavors is that of using chemical compounds which when added to foods in very low concentrations to catalytically create desirable organoleptic properties of the foodstuff otherwise undetectable. These compounds are known as Flavor Potentiators, and like Flavor Enhancers, their taste is not itself detectable to the sensory perceptions of the ordinary consuming public.
There are drawbacks, however, to the previously known Flavor Enhancers and Potentiators. One foremost disadvantage is that these compounds are selective in their functional contribution to flavor development. The same compound which enhances coffee flavor may have a deleterious effect, if any effect at all, on, for example, cheese flavor. Accordingly, some food products such as soups, dressings and some pastries which have a combined variety of natural flavors are extremely difficult to potentiate or enhance from previously known chemicals.
Another serious drawback to previous flavor enhancement and potentiation techniques is that they require the addition of chemical compounds which have no nutritional value themselves nor are they derived from natural food or beverage constituents.
It has now been found and this finding forms the basis of this invention, that Flavor Enhancement and/or Potentiation can be achieved by the addition of denatured beer concentrate to foodstuffs of all types and varieties, whether cooked or prepared fresh, without the need to employ non-nutritional, chemical compounds.
It should be appreciated that cooking with beer is not new. The book Cooking With Beer by Carole Fahy, first published in 1972 by Elm Tree Books, indicates that the brewing of beer is known to have been practiced in Mesopotamia and Egypt at least 5,000 years ago. The Egyptians passed on their knowledge of brewing to the Greeks who in turn handed it down to the Romans who refined the Anglo-Saxon form which was already in place at the time of the Roman conquest. English ale became the basis for many religious and social festivals and is said to have accompanied bread as the sole breakfast menu of Queen Elizabeth I.
Ales and beers are all manufactured beginning with mashing barley malt and possibly grain adjuncts such as barley, corn and rice. This is filtered, brought to boil, pitched with hops and result in a wort which consists of water, dextrine and fermentable sugars. The wort is then fermented with yeast.
English ales have been traditionally distinguished from American brews or lagers primarily on the basis of the type of yeast employed to ferment fermentable sugars of the precursor wort into alcohol. Secondarily, there is a distinction between the ratio of malt and grain adjuncts in the mash in that ales customarily have far less, if any, grain adjuncts. Also there are distinctions in the level of hop addition. These factors contribute significantly to the variations in taste of American brews or lagers and ales.
Beers have gained some limited acceptance in cooking as a consequence of their richness, delightful taste, their ability to improve the texture and lightness of cakes, pies and batters; their tenderizing effect on tough meats; their contribution to preserving foods; their ability to make breads rise; their adding piquancy to dull vegetables and attractively glazing roasted meats and a few other culinary virtues. However, each of these benefits is owed to the full compliment of the beer flavor and texture attributes present naturally and, in the case of assisting cakes to rise, its fermentable state with its residual yeast in active form and its carbonation being readily apparent.
It has been determined however, that the use of beer in cooking does have its limitations. For example, if you are making a soup which requires dried vegetables according to Carole Fahy in Cooking With Beer, you must make certain that you soak them thoroughly, overnight, before use because the hard pellets will otherwise sink to the bottom of a rich vegetable beer soup apparently due to slow diffusion of beer molecules through the surface membrane and interior of the dried vegetables. Additionally, when sieving foods as for example, soups, the richer the beer is, the more difficult to push entirely through the strainer without losing some of the desired flavor. Still further, it is found necessary to cook foods longer with beer to fully develop the flavor. Finally, and perhaps most importantly, cooking with beer imparts of a clear beer flavor to the foodstuffs tending to mask the inherent natural flavors of the other foodstuffs. Accordingly, beers, although employed previously in cooking, have not been used nor thought to have any Flavor Enhancing or Potentiation functionality. Likewise, previous beer extracts or concentrates have had no utility in flavor enhancement but rather have been prepared in undenatured form in order to be reconstituted into either alcoholic or nonalcoholic beverages.
British Patent No. 2127 describes the prepration of a nonalcoholic beer extract or concentrate. Although the concentration can be effected in any efficient vacuum evaporation apparatus, the first end to be attained is the separation of the alcohol produced by fermentation at as low a temperature as possible. After separation, as disclosed in this patent, the temperature may be raised, but the subsequent evaporation must be carefully conducted otherwise aromatic compounds present may be expelled or destroyed and the color of the product materially increased. The product is said to be pleasant to the taste and to possess all the nutritive and feeding properties of original beer before removal of the alcohol and subsequent concentration. The product is employed as an ale concentrate designed to be reconstituted into a non-alcohlic beverage by the addition of water.
British Patent No. 1,228,917 discloses a dry extract of a fermented beverage. However, it is compounded with dry yeast in live active form, together with dry fermentable carbohydrates or dry unfermented wort containing fermentable carbohydrates in order to permit fermentation when diluted. The boiling evaporation utilized to produce the extract is under a vacuum high enough to take place at the predetermined low temperature of 100° F. The original fermented beverages and their respective solids or residues and the yeast are protected during evaporation by the low temperatures. The evaporation at yeast-preserving temperatures with minimum of exposure to the heat also preserves the solubility of the enzymes of yeast and, therefore, the yeast remains in active condition so it will act vigorously when the extract is diluted with water for the preparation of a beverage.
In British Patent No. 1,290,192, a beer extract is produced from evaporating a partly fermented beverage at temperatures below 80° F. or any other suitably low temperature that will preserve the constituents of the reduced wort in a soluble state. The extract contains fermentable substances with the same characteristics of the beverage from which the extract was made. It possesses the characteristic flavor and taste of the original beverage that can be produced and imparted by yeast fermentation and is naturally alcoholic; and when suitable diluted with water, provides a beverage having the flavor and taste of the original beverage. The yeast, however, is used in large quantity for example, twice as much in respect to the amount of fermentable carbohydrates as is usually employed to pitch ordinary fermented beverages.
SUMMARY OF THE INVENTION
It is an object of the present invention to provide a new and useful technique for flavor enhancement and potentiation intensifying the inherent natural flavors of food and creating desirable organoleptic properties to a broad range of foodstuffs with a derivative of a nutritious foodstuff natural concentrate despite having substantially denatured the components of flavor and color, consistency, solubility and fermentability from the concentrate.
It is a further object of this invention to provide a new and useful concentrate of beer and its method of manufacture.
These objects and others are fulfilled by heat treating a fermented malt beverage or beer at sufficiently high temperatures to substantially denature the product and adding it at very low levels to foodstuffs. The denatured beer concentrate is added in amounts below which the concentrate is detectable in taste or mouth feel, but sufficient to achieve flavor enhancement and potentiation.
Beer In Ads #1905: Thanksgiving Dinner
Sunday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1949 by Douglass Crockwell. It’s #36 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a family is sitting down to Thanksgiving dinner, and everyone has a beer, naturally. Mom is bringing in the turkey, while Grandma and Grandpa eye the bird suspiciously. The pressure’s on.
America’s First Cookbook
Today in 1796, American Cookery was published. It was the first cookbook published in America and written by an American, Amelia Simmons. Not much is known about her. She’s referred to as an “American Orphan” on the title page, which isn’t terribly helpful. The first edition was published in Hartford, Connecticut, so some speculate that Simmons may have been from the area. And it appears the very first edition may have been self-published. Feeding America explores many of the questions about Simmons, but has few answers.
It was printed and reprinted for 35 years, with several people stealing her work and putting their own name to it, with some adding additional material. If you read through her biography, it appears that was happening from the very beginning and over the course of its thirteen additions. It’s 220 years old today.
It’s divided into six sections. First, there’s a Preface, followed by “Directions for Catering, or the procuring the best Viands, Fish, &c.” The chapters that follow include “2. Roots and Vegetables — Beans — Fruits,” “3. Receipts — [Meats] — [Pies],” “4. Puddings — Custards — Tarts,” “5. Cake,” and “6. Preserves — [Boiling], with a short “Errata” at the end. It’s in the public domain and you can get a copy for your eReader at Project Gutenberg.
Near the very end of the book, in Chapter “6. Preserves,” there’s a short recipe for Spruce Beer.
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And here it is reprinted in more modern English:
For brewing Spruce Beer.
Take four ounces of hops, let them boil half an hour in one gallon of water, strain the hop water then add sixteen gallons of warm water, two gallons of molasses, eight ounces of essence of spruce, dissolved in one quart of water, put it in a clean cask, then shake it well together, add half a pint of emptins, then let it stand and work one week, if very warm weather less time will do, when it is drawn off to bottle, add one spoonful of molasses to every bottle.
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Also, the very first recipe under Chapter “5. Cake” calls for a quart of “new ale yeast.”
Plumb Cake.
Mix one pound currants, one drachm nutmeg, mace and cinnamon each, a little salt, one pound of citron, orange peal candied, and almonds bleach’d, 6 pound of flour, (well dry’d) beat 21 eggs, and add with 1 quart new ale yeast, half pint of wine, 3 half pints of cream and raisins, q: s:
Beer In Ads #1879: Thanksgiving Dinner
Tuesday’s ad is entitled Thanksgiving Dinner, and the illustration was done in 1947 by Douglass Crockwell. It’s #10 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a picture perfect Thanksgiving turkey is on the dinner table, but the it’s not complete. People wait in the wings to be seated until the most important job is done. The matriarch of the family is putting beer glasses down at each place setting, the final touch, before the holiday meal can begin. Just like at my house.