Monday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in
Heut’
gehen wir morgen erstnach Haus!
Prost!Trinkt dievollen Gläseraus !
That translates roughly as “Today we go home tomorrow! Bottoms up! Drink the full glasses!” I have a feeling Google didn’t get that one quite right.” At the bottom of the calendar is printed “Den Göttern sei Dank, für
Today is the birthday of German humorist, poet, illustrator and painter Wilhelm Busch. “He published comic illustrated cautionary tales from 1859, achieving his most notable works in the 1870s. Busch’s illustrations used wood engraving, and later, zincography.
Busch drew on contemporary parochial and city life, satirizing Catholicism, Philistinism, strict religious morality and bigotry. His comic text was colourful and entertaining, using onomatopoeia, neologisms and other figures of speech, and led to some work being banned by the authorities.
Busch was influential in both poetry and illustration, and became a source for future generations of comic artists. The Katzenjammer Kids was inspired by Busch’s Max and Moritz, one of a number of imitations produced in Germany and the United States. The Wilhelm Busch Prize and the Wilhelm Busch Museum help maintain his legacy. His 175th anniversary in 2007 was celebrated throughout Germany. Busch remains one of the most influential poets and artists in Western Europe.”
One of his many books was “Buzz A Buzz; or, The Bees,” first published in 1872, as far as I can tell.
Despite many of his works being for children, there is some mention of beer, of course. At the end of the book, Pegasus, who is a hobby horse with wings, gets a reward of a trough filled with beer.
The 1872 edition includes Notes on Buzz-a-Buzz at the end, and give some additional insight into the beer.
“And order Pegasus—HIS BEER.”— Page 72.
Baierische Bier is infinitely superior to any Hippocrene. But no drink in the world can hold a candle to genuine “Wienische Bier,” as it comes cool drawn from the cellar. The Romans knew not beer, and so had to put up with “Falernian,” or even the “vile Cœcubum.” I say put up, for the wine that now goes by the name of Falernian is detestable. I suppose, however, that two thousand years ago it was far more carefully made, as I trust it may again be in “Italia Unita.” The Romans, knew not beer, but the Greeks had tasted it, though brewed by the hands of barbarians. In Xenophon’s Retreat of the Ten Thousand we are told that they came upon a race of people from whom they got
Ἐκ κριθῶν μέθυ. Let us then leave Pegasus to enjoy his drink of barley wine, though like Baron Munchausen’s famous steed, he hath not the wherewithal to stow away his beer. My dear old Peggy, alluded to in the first of this series of notes, and therefore the fittest subject for a wind up, was, when hard worked, very fond of a quart of good ale, with half a quartern loaf broken into it; she would drink up the ale at a draught, then quickly munch the sop, and start with fresh vigour for another ten-mile trot.
And this colored illustration is from an 1873 edition.
In that edition, Busch also mentions beer in Chapter 1:
Today is the birthday of Ponce Kiah Marchelle Heloise Cruse Evans, better known by her pen name Heloise. She is “an American writer, author, and speaker specializing in lifestyle hints, including consumer issues, pets, travel, food, home improvement, and health.” Heloise has written over a dozen books of “household hints,” although it appears many of them have been recycled and repackaged. This is her book, “Kitchen Hints From Heloise: More Than 1,527 Time-Saving, Money-Saving, and Work-Saving Hints for Cooking, Cleaning, Shopping, and Storing,” published in 2005.
I suspect she’s written a number of hints that had something to do with beer, but there were a few in this specific book, which are below.
At least she’s acknowledging that there are different types of beer, and even mentions local ones. Since it’s meant for a very general reader, it’s very general advice, and I certainly can’t agree with having a light beer available (those beers are pure evil, in my opinion), but at least she’s suggesting some variety, and that’s a positive step, even fourteen years ago.
Her advice on clean glasses is mostly okay, but I absolutely hate that she’s saying “some beer drinkers prefer icy mugs.” I tend to think if you like your beer out of
I guess she’s right that most beer is pasteurized if she’s referring to mainstream beers and imports, which she most likely is, but it still seems like the wrong thing to say, and should be explained better. But the funniest thing is her assertion that “most people … have no problem with beer that has gone flat.” Who did she ask for that advice?
Sure, but I’ve never once thought of even putting wine in my stew.
So overall, I find it odd that a woman who’s spent a lifetime supposedly giving people great advice and household hints, would so obviously do so little research in doling out advice on beer. It sounds more like she just regurgitated what she’s heard rather than asked any beer experts, or people who might actually know what they’re talking about. That’s my advice to her.
Sunday’s ad is for a German beer calendar, from 1953. From the late 1800s until the 1960s, poster art really came into its own, and in
Durch’s ganze Jahr soll Euch begleiten,
DAS EDLE BIER, wie zu der Väter Zeiten!
That translates roughly as “Throughout the year should accompany you, THE EDLE BEER, as at the fathers times!” At the bottom of the calendar is printed “Bier,
Saturday’s ad is for a German beer calendar, from 1952. From the late 1800s until the 1960s, poster art really came into its own, and in
Today was the 22nd annual IPA Festival and the 2nd annual Hazy IPA Festival at the Bistro. The weather cooperated and it ended up being a sunny day in Hayward, making it was perfect beer-drinking weather once we emerged from judging in the basement. This year the judging was split into two groups, regular clear IPAs
Congratulations to all the winners.
Friday’s ad is for Bier
Here’s the original painting by Rembrandt:
Thursday’s ad is for Bier
And this is the original painting:
Wednesday’s ad is for Bier – kühl –
Tuesday’s ad is for Bier
