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Jay R. Brooks on Beer

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Top Ten Tuesday: Top 10 Fictional Beers

January 5, 2010 By Jay Brooks

top-10
For my first Top 10 list of 2010, I’ve decided on a decidedly unreal topic, Fictional Beers. By fictional, I mean beers that were created in literature, film, television or other similar media. I drive my wife nuts whenever we watch a TV show or film, trying to identify the beer on the screen to see if it’s a real brand or one the filmmaker’s made up. At least initially, all of the brands here were conceived and created only in the mind of a writer. You’ve seen them in the hands of your favorite characters on the screen or read about them in the pages of comics or novels. Some proved so popular that they made the jump to real products. So for my 21st Top 10 List, I present my favorite fictional beer brands. Let me know your faves. Here’s List #21:

Top 10 Fictional Beer Brands

   Spud Beer from Saturday Night Live
While SNL spoofed many beers over its long television run, being a potato fanatic makes this one my personal favorite. Most people seem to like Schmitts Gay Beer or ColdCock Malt Liquor, but I prefer “the beer that made Boise famous.”

Spud-Beer
   Olde Frothingslosh from the Pittsburgh radio show “Cordic & Company,” with host Rege Cordic
Olde Frothingslosh Pale Stale Ale might have stayed a footnote in radio history, had it not been for Iron City Brewery (then Pittsburgh Brewing) making up actual cans of this beer (with just regular Iron City inside) for collectors. The beer started out out as just another joke on Cordic’s radio show in the 1950s with the beer’s taglines “A whale of an ale for the pale stale male” and “Hi dittom dottom, the foam is on the bottom.” The first cans were done in 1955, but they were revived again in the 1970s, this time featuring plus size go-go dancer Fatima Yechberg (real name: Marsha Phillips) on the label and the popularity of the cans soared even more than in the fifties.

olde-frothing-can
   Dharma Beer from the TV show “Lost”
This might be higher if I was still a fan of Lost, but I stopped following the show somewhere in the muddled season three. Still, like Repo Man before it, I love it when everything looks the same, as if it was all made by one entity.

dharma-cans
   Heisler Beer from the ISS, featured on countless programs.
Heisler Beer is the most famous beer you’ve never heard of. It was created by Independent Studio Services as a prop to be used in television and films. A partial list of TV and films it’s been used in includes American Pie Presents: Band Camp, Beerfest, Bionic Woman, Bones, Burn Notice, CSI: Crime Scene Investigation, CSI: Miami, Desperate Housewives, Dollhouse, Everybody Hates Chris, How I Met Your Mother, The Hulk, Malcom in the Middle, My Name Is Earl, The Pretender, Prison Break, The Rainmaker, Star Trek: Enterprise, Stealing Harvard, Superbad, The Shield, Terminator: The Sarah Connor Chronicles, Training Day, Two and a Half Men, Veronica Mars and Weeds. See Wikipedia for a more complete list.
Heisler-sixpack
   Olde Fortran Malt Liquor from “Futurama”
Also created by Matt Groening, Futurama had several fake beer brands on the animated series, such as Benderbrau Cold-Fusion Steam Beer, Löbrau Beer, Pabst Blue Robot and St. Pauli Exclusion Principle Girl Beer. But Olde Fortran is the one I recall seeing most often, so that’s why it’s number six.
olde-fortran
   Buzz Beer from the “Drew Carey Show”
Years before the FDA stuck their nose into caffeine and beer, Drew Carey was working on Buzz Beer in his garage.
buzz-beer-logo
   Samuel Jackson from “Chappelle’s Show”
I loved Dave Chappelle’s show, and while he had many more poignant and funny moments, as far as beer spoofs go, this one was freaking hilarious.
Samuel-Jackson-1
   Shotz Beer from the TV show “Laverne & Shirley”
This one may be lost on the young folks, as this Happy Days spin-off has been off the air since 1983, having run for eight seasons beginning in 1976. But all the leads worked at a brewery, Shotz in Milwaukee, so it sticks with me in my memory, at least, and perhaps those who are old curmudgeons like me, too. In retrospect, it’s surprising no brewery stepped up and made a Shotz Beer.
shotz
   Elsinore Beer from the film “Strange Brew”
Given that Strange Brew is the greatest beer movie ever made (though I still hesitate to actually call it a “good” movie), it’s only natural that Elsinore Beer — no longer with rats or drugs in each bottle — should be one of the top fake beers, too.
elsinore
   Duff Beer from the TV show “The Simpsons”
How could it be otherwise? No brand so thoroughly explored all that’s repugnant in big beer advertising and marketing as Duff Beer has done for twenty years.
duff_beer

It was, as always, really difficult to keep the list to ten, and to put together this list I also compiled a more complete list of Fictional Beer Brands, listing as many as I could remember or research. Take a look and see if there’s any you can think of that I missed. Here’s a few more that nearly made the list:

Butterbeer, from the Harry Potter series, Flager Lager, from “Magnum P.I.,” Newton & Ridley from England’s “Coronation Street” (I have friends who are fanatical about the show), Pawtucket Patriot Ale, from “Family Guy,” Rocketfuel Malt Liquor, from “News Radio,” Romulan Ale, from “Star Trek,” Tenku Beer, from “Kill Bill,” and last, but not least, the generic Beer (like every other product in) the film “Repo Man.”

repo-beer

Let me know your favorites, and if you see any that you think should have made the list, please post a comment.

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.

Filed Under: Beers, Just For Fun, Top 10 Tagged With: Cans, Film, Packaging, TV

Top 10 Beer Stories of 2009

December 29, 2009 By Jay Brooks

top-10
Here we go again. It’s year’s end once more and time for reflection on the past and what it might mean for the future, or at least the next year. While these top ten lists are ubiquitous at this time of year, I enjoy them too much all year long to not continue them through the holidays. It helps, I think, to stop and reflect on what happened over the previous year which puts the whole year in perspective and makes it easier to prepare for the coming one. So here are my choices for the top ten beer stories of 2009.
 

The Explosion of Beer Weeks: Prior to this year there had been beer weeks, but 2009 saw an explosion of new week-long beer celebrations all around the country. Beerapalooza morphed into SF Beer Week, along with new ones in Baltimore, Detroit, Los Angeles, San Diego, Seattle and two in Washington, D.C. And more are planned for 2010, bringing the total number of beer weeks very close to two dozen.

Bill Brand Passed Away: This is probably a bigger story in the Bay Area, but Bill’s influence as a beer writer was broader and wider than just Northern California. Bill had many more stories to tell when the train struck him in February of this year, and his loss continues to be felt throughout the beer world.

ABIB Begins Acting Like We Thought They Would: Despite promises by InBev throughout the negotiating process to buy Anhesuer-Busch, the newly configured ABIB in January began acting exactly like everyone who’s followed the company believed they would. In January they closed their London brewery, V-P Bob Lachky left mysteriously in February, in early March they began dictating new terms to understandably pissed-off suppliers and at the end of that month suspended the “born on date” on many brands. That’s in addition to lay-offs, price hikes and other “changes” to their corporate structure.

White House Ties To Neo-Prohibitionists: This was quite troubling, especially to those of us in the Liberal camp, but in April newly elected President Obama chose the Director of MADD to head the National Highway Traffic Safety Administration, all but insuring no sane decisions in the near future. A few months later, in October, it was revealed that the head of neo-prohibitionist groups had visited the White House on numerous occasions, even meeting with the President a few times. During the same time period, no beer or alcohol representatives had similar access. And all this took place while the neo-prohibitionist groups were crying about the beer lobby and its undue influence in government.

Tactical Nuclear Penguin: Love it or hate it, no beer managed to get as much ink this year as the Scottish BrewDog’s record-beating Tactical Nuclear Penguin. At 32% a.b.v., it’s now the strongest beer in the world. The collaboration between Dogfish Head and Sierra Nevada that resulted in Life & Limb was a close second.

The Beer Summit: Though July’s presidential Beer Summit at the White House did no real favors for craft beer, it did put beer front and center in the public consciousness for a few days. Everyone wanted to talk beer and the speculation about what beer each of the three men would choose became fever pitch in the days leading up to the non-event.

Rock Art’s Vermonster vs. A True Monster: This year’s David and Goliath story involved the Hansen Beverage Company and their flagship Monster Energy Drink. It’s probably no coincidence that they recently signed a distribution with the famously litigious Anheuser-Busch, but when they got wind of a seasonal release by the tiny Rock Art Brewery, named Vermonster, a battery of white-lipped attorneys were set loose on the unsuspecting Vermont microbrewery. The arguments that they made were more facetious than even are normally made in these bully fights, and there was a groundswell of outrage, helped along by new social media like Twitter and Facebook. In the end, Hansen backed down and got essentially what Rock Art offered them in the beginning, but with the added bonus that many people — myself included — will never buy another Hansen’s product as long as they live. Bullies should never be rewarded.

Beer Wars: The Movie: While the movie itself sparked its own war of sorts online, the pre-release marketing and filmmaker Anat Baron’s continued engagement of the beer community afterward has kept its message going, debated and analyzed for most of the year. Whether you appreciated what the film was trying to accomplish or not, it did keep things lively throughout 2009.

It’s the Economy, Stupid: When the economy tanked, many states and even the Federal government — urged on by neo-prohibitionists taking advantage of the situation — floated bills and other legislation trying to punish the beer and alcohol industry with higher taxes. The rationale for all of this was that strapped budgets needed to be put right and called on alcohol to pay even more than it already does (which is more than any other goods save tobacco.) While many such misguided attempts were ultimately defeated, many more remain open and worrisome.

Recession-Proof Craft Beer: Though the sales figures for craft beer did dip slightly, they continued to be healthy and far greater then either imports or domestic macrobeer. And growth by dollars continued to rise, in part due to higher prices, but also due in part to consumer’s willingness to pay a little bit more for better beer, seen as an affordable luxury. This essentially confirmed the recession-proof nature of beer, and especially craft beer. I’ve personally spoken to many, many breweries who are continuing to see excellent sales and sales growth in stark contrast to the big guys.

And what will next year bring? See my post later this week with my predictions for the beer industry in 2010.

Filed Under: Beers, Breweries, Editorial, News, Top 10

Top Ten Tuesday: Top 10 New Breweries

November 17, 2009 By Jay Brooks

top-10
I recently came upon another interesting group of Top 10 lists by Newsweek about the first decade of the 21st century. It’s called The Decade in Rewind 20/10 and one part of their look back at the aughts includes a new Top 10 list every day. The list that caught my eye was an interesting one, Unknown in ’99, Indispensable Now which picked 10 things that we can’t do without in 2009 but didn’t exist ten years ago. Some things take years to catch on, but these caught on like wildfire. I use over half of them all the time, and couldn’t imagine life without them. Here’s that list:

  1. Wikipedia
  2. YouTube
  3. iTunes
  4. Digital Video Recorder (DVR)
  5. Gardasil
  6. Chipotle
  7. TMZ
  8. Red Bull
  9. Free Credit Reports
  10. Online Airline Check-In

So it got me thinking about the breweries that have been around for less than ten years. With Sierra Nevada coming up on their 30th anniversary, a growing number of successful breweries are older than a decade, in some cases two decades. But many new breweries have seen a phenomenal amount of success in a relatively short time. Undoubtedly, the market has changed considerably from where it was pre-millennium and that probably accounts for more favorable conditions for new craft brewers. But alone that’s not enough to account for it all. Some of these new breweries just stepped up and kicked butt. So for my 20th Top 10 list, here are my choices for the ten most important and influential breweries that began within the last ten years. These are the young Turks, the mavericks and the rookies. Some are here because they make great beer while others have made their mark through their influence. I should stress I don’t think I have a complete list of every brewery that’s opened since 1999. Also, I didn’t include new locations opened by an older, existing brewery, or ones that moved. And I certainly haven’t been to all of them at any rate. So undoubtedly I’m going to miss some worthy places, but I can only pick ten. Let me know who you’d put on the list. Here’s List #20:

Top 10 New Breweries

   Ninkasi Brewing (OR; 2006)
   The Bruery (CA; 2008)
   Pretty Things Beer & Ale Project (MA; 2008)
   21st Amendment Brewery (CA; 2000)
   Surly Brewing (MN; 2006)
   Southern Tier (NY; 2003)
   Captain Lawrence (NY; 2006)
   Tie: Laurelwood Public House & Brewery (OR; 2001) /    Hopworks Urban Brewery (OR; 2008)
   Jolly Pumpkin Artisan Ales (MI; 2004)
   The Lost Abbey (CA; 2006)

It was, as always, really difficult to keep the list to ten, and a great many terrific and deserving breweries were left on the cutting room floor. Here’s a few more that almost made the list:

Alpine Beer Co. (CA; 2006); Bard’s Tale (NY; 2004); City Brewing (WI; 1999); Fifty Fifty Brewing (CA; 2007); Five Seasons Brewing (GA; 2000); Heavyweight Brewing (NJ; 1999); Moon River (GA; 1999); Natty Greene’s (NC; 2004); Nebraska Brewing (NE; 2007); Piece Brewing (IL; 2001); Pisgah Brewing (NC; 2005); Roots Organic Brewery (OR; 2005); Short’s Brewing (MI; 2004); Trumer Brauerei (CA; 2003)

Let me know your favorites, and if there are any that you think should have made the list, please post a comment.

NOTE: It’s a little sad that I have to mention this, but while I encourage a lively debate, that doesn’t mean I enjoy being insulted or attacked. This is meant to be fun and encourage discussion — notice the “Just For Fun” tag? Please stop reminding me it’s “just” opinion. Of course it is. Are you under the impression that I think this list is somehow definitive? Just to clear it up, it’s not. I know it. If you’d read the introduction, which apparently many people did not, you’d know it too. It’s the very definition of subjectivity. But please try to remember, as you type those angry words, that even though you can’t see me, I am a real human being. Honest, I exist. Before you hit send, ask yourself if you’d say the things you’re writing to a person who was standing right in front of you, having a conversation. If not, please take a breath, calm down, and try again. I’ve deleted the worst offenders because, oddly enough, I don’t enjoy being on the receiving end of vituperation any more than you probably do. Let’s try to keep it civil, people. Okay?

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.

Filed Under: Breweries, Just For Fun, Top 10 Tagged With: History

Top Ten Tuesday: Top 10 Beer Slogans

November 3, 2009 By Jay Brooks

top-10
It’s been several months since I’ve done a Top 10 list, primarily because it’s been too hard to keep up with them weekly. So I think I’ll try once a month instead. I’ve been collecting old beer slogans for a project (more on that later) and so I thought I’d pick my ten favorite ones. I should stress — though it should be obvious — that my choices are about the efficacy of the slogans themselves, regardless of the way I might feel about the beer itself. So for my 19th Top 10 List, I present my favorite beer slogans. Let me know your faves. Here’s List #19:

Top 10 Beer Slogans

   It’s what your right arm’s for. John Courage Beer
   If you’ve got the time, we’ve got the beer. Miller
   When You’re Out of Schlitz, You’re Out Of Beer. Schlitz
   Guinness Is Good For You. Guinness
   Fresh. Smooth. Real. It’s all here. Bud Light
   The Happiest Taste In Beer Today. Gunther Beer
   Gunther is an old brand from Baltimore, Maryland that hasn’t been around for decades. But I love the idea that beer can taste “happy.” What exactly does “happy” taste like? Being a west coast guy, I assume they just meant hoppy.
   Hey Mabel, Black Label. Carling Black Label
   After a lackluster decade of poor sales, in 1951, Carling came up with the now-iconic Mabel the Waitress campaign, hiring New York actress Jean (sometimes spelled “Jeanne”) Goodspeed to play Mabel in TV commercials and print ads. Sales skyrocketed. In fact, they kept using her image long after she left the business in the mid-19500s to start a family and eventually even included an animated version in later ads. The Mabel campaign finally ended in the early 1970s. For me, I think what made the slogan was the whistle that precedes the slogan in television and, presumably, radio spots. Also, Mabel’s wink and a nod at the end of each ad is also priceless, even when they went to an animated version they wisely kept that element.

mabel2

Below are two Black Label ads, one an original live action one followed by a later animated commercial. (Note, the sound starts late in the first one. Also, check out the maniacal look of the third bartender. What’s up with that dude?)

   Here’s to good friends, tonight is kind of special. Lowenbrau
   This slogan is as much about the song as it is the words. It was sung by Arthur Prysock, an American jazz singer originally from South Carolina. Here are the lyrics and below them is a television commercial featuring the song from the mid-1980s, when the brand peaked.

Here’s to good friends,
Tonight is kind of special.
The beer we’ll pour
must say something more, somehow.
So tonight (tonight),
Tonight,
Let it be Löwenbräu (let it be Löwenbräu).
It’s been so long.
Hey, I’m glad to see ya.
Raise your glass.
Here’s to health and happiness.
So tonight (tonight),
Let it be all the best.

   The Friendly Beer For Modern People. Reading Beer
   I understand most people won’t know this one, because it’s a local favorite I grew up with in Reading, Pennsylvania. But beginning in the 1950s, they started trying to convince people Reading Premium Beer was not their Dad’s beer but was for modern people, a.k.a. young people, and that it was friendly. Like happy, I just love the association they’re trying to make to persuade people their beer is more friendly than other rival beers. To me, that’s just genius marketing. It’s not that other beers don’t taste as good, it’s just that ours is friendlier. Who wouldn’t want to drink a beer that’s friendly?
friendly-beer
   The One Beer to Have When You’re Having More Than One. Schaefer
   What’s not to love about this slogan? Simple, to the point, and with one of the catchiest jingles ever. It would probably never fly today, because neo-prohibitionists would immediately accuse them of encouraging binge drinking since in their addled little minds more than one already is too many. The video below is not the original version of the jingle, but a jazzier, cooler one. Enjoy!

schaefer-coaster

It was, as always, really difficult to keep the list to ten, and a great many colorful beer slogans were left on the cutting room floor, mostly newer ones since I focused on older ones in the list above. Here’s a few more that might have made the list had I gone for more modern slogans:

Always a Good Decision. Samuel Adams; Drink in the World. Sapporo; Hooray Beer! Red Stripe; Life Is What You Pour Into It. Pyramid; Off-Cented Ales For Off-Centered People. Dogfish Head; You’re Not Worthy. Stone

And here’s a few older one I also like but didn’t have room for in the Top 10:

Always Smooth, Even When You’re Not. Keystone; The beer that made Milwaukee famous. Schlitz; Believe. Guinness; The Champagne of Bottled Beers. Miller High Life; For the man who really knows beer. Ortlieb; If I wanted water, I would have asked for water. Labatt Blue; It doesn’t get any better than this. Old Milwaukee; It’s what’s inside that truly counts. Dreher; When you say Budweiser, you’ve said it all. Budweiser; When you see the three-ring-sign, ask the man for Ballantine. Ballantine Ale

Let me know your favorites, and if you see any that you think should have made the list, please post a comment.

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.

Filed Under: Just For Fun, Top 10 Tagged With: Advertising, Jingles, Music, Video

Top Ten Tuesday: Top 10 Beer Poems

June 9, 2009 By Jay Brooks

top-10
Today is St. Columba’s Day. He’s a patron saint of poets, so I thought I’ll pull out some of my favorite poems with beer in them. I’m excluding limericks (since we’ve done them already) and haikus since Beer Haiku Daily pretty has them covered. So for my 18th Top 10 list I present the Top 10 beer poems, although, like before, the rankings are pretty much meaningless. These are just my ten favorite poems that are about beer or drinking. I sort of prefer number 1 to number 5 or 7, but not to the degree of some of the previous lists. They’re all winners. But, of course, I’d love to hear your choices. Anyway, here’s List #18:
 

Top 10 Beer Poems
 

10-25Beer, by Charles Bukowski,
from Love is A Mad Dog From Hell (1920-1994)

I don’t know how many bottles of beer
I have consumed while waiting for things
to get better
I don’t know how much wine and whisky
and beer
mostly beer
I have consumed after
splits with women—
waiting for the phone to ring
waiting for the sound of footsteps,
and the phone to ring
waiting for the sounds of footsteps,
and the phone never rings
until much later
and the footsteps never arrive
until much later
when my stomach is coming up
out of my mouth
they arrive as fresh as spring flowers:
“what the hell have you done to yourself?
it will be 3 days before you can fuck me!”

the female is durable
she lives seven and one half years longer
than the male, and she drinks very little beer
because she knows it’s bad for the figure.

while we are going mad
they are out
dancing and laughing
with horny cowboys.

well, there’s beer
sacks and sacks of empty beer bottles
and when you pick one up
the bottle fall through the wet bottom
of the paper sack
rolling
clanking
spilling gray wet ash
and stale beer,
or the sacks fall over at 4 a.m.
in the morning
making the only sound in your life.

beer
rivers and seas of beer
the radio singing love songs
as the phone remains silent
and the walls stand
straight up and down
and beer is all there is.

09-25The Tavern, by Jalal ad-Din Muhammad Rumi (1207-1273)

All day I think about it, then at night I say it.
Where did I come from, and what am I supposed to be doing?
I have no idea.
My soul is from elsewhere, I’m sure of that,
And I intend to end up there.

This drunkenness began in some other tavern.
When I get back around to that place,
I’ll be completely sober. Meanwhile,
I’m like a bird from another continent, sitting in this aviary.
The day is coming when I fly off,
But who is it now in my ear who hears my voice?
Who says words with my mouth?

Who looks out with my eyes? What is the soul?
I cannot stop asking.
If I could taste one sip of an answer,
I could break out of this prison for drunks.
I didn’t come here of my own accord, and I can’t leave that way.
Whoever brought me here will have to take me home.

This poetry. I never know what I’m going to say.
I don’t plan it.
When I’m outside the saying of it, I get very quiet and rarely speak at all.

We have a huge barrel of beer, but no cups.
That’s fine with us. Every morning
We glow and in the evening we glow again.

They say there’s no future for us. They’re right.
Which is fine with us.

08-25A Glass of Beer, by David O’Bruadair (1625-1698)

The lanky hank of a she in the inn over there
Nearly killed me for asking the loan of a glass of beer;
May the devil grip the whey-faced slut by the hair,
And beat bad manners out of her skin for a year.

That parboiled ape, with the toughest jaw you will see
On virtue’s path, and a voice that would rasp the dead,
Came roaring and raging the minute she looked at me,
And threw me out of the house on the back of my head!

If I asked her master he’d give me a cask a day;
But she, with the beer at hand, not a gill would arrange!
May she marry a ghost and bear him a kitten, and may
The High King of Glory permit her to get the mange.

Beer, by George Arnold (1834-1865)

HERE,
With my beer
I sit,
While golden moments flit:

Alas!
They pass
Unheeded by:
And, as they fly,
I,
Being dry,
Sit, idly sipping here
My beer.

O, finer far
Than fame, or riches, are
The graceful smoke-wreathes of this cigar!
Why
Should I
Weep, wail, or sigh?
What if luck has passed me by?
What if my hopes are dead,—
My pleasures fled?
Have I not still
My fill
Of right good cheer,—
Cigars and beer

Go, whining youth,
Forsooth!
Go, weep and wail,
Sigh and grow pale,
   Weave melancholy rhymes
   On the old times,
Whose joys like shadowy ghosts appear,
But leave me to my beer!
   Gold is dross,—
   Love is loss,—
So, if I gulp my sorrows down,
Or see them drown
In foamy draughts of old nut-brown,
Then do wear the crown,
   Without the cross!

06-25The Empty Bottle, by William Aytoun (1813-1865)

Ah, liberty! how like thou art
To this large bottle lying here,
Which yesterday from foreign mart,
Came filled with potent English beer!

A touch of steel — a hand — a gush —
A pop that sounded far and near —
A wild emotion — liquid rush —
And I had drunk that English beer!

And what remains? — An empty shell!
A lifeless form both sad and queer,
A temple where no god doth dwell —
The simple memory of beer!

05-25Get Drunk!, by Charles Baudelaire (1821-1867)

Always be drunk.
That’s it!
The great imperative!
In order not to feel
Time’s horrid fardel
bruise your shoulders,
grinding you into the earth,
Get drunk and stay that way.
On what?
On beer, poetry, virtue, whatever.
But get drunk.
And if you sometimes happen to wake up
on the porches of a palace,
in the green grass of a ditch,
in the dismal loneliness of your own room,
your drunkenness gone or disappearing,
ask the wind,
the wave,
the star,
the bird,
the clock,
ask everything that flees,
everything that groans
or rolls
or sings,
everything that speaks,
ask what time it is;
and the wind,
the wave,
the star,
the bird,
the clock
will answer you:
“Time to get drunk!
Don’t be martyred slaves of Time,
Get drunk!
Stay drunk!
On beer, virtue, poetry, whatever!”

04-25From The Hour Before Dawn, by William Butler Yeats (1865-1939)

A great lad with a beery face
Had tucked himself away beside
A ladle and a tub of beer,
And snored, no phantom by his look.
So with a laugh at his own fear
He crawled into that pleasant nook.
‘Night grows uneasy near the dawn
Till even I sleep light; but who
Has tired of his own company?
What one of Maeve’s nine brawling sons
Sick of his grave has wakened me?
But let him keep his grave for once
That I may find the sleep I have lost.’
What care I if you sleep or wake?
But I’ll have no man call me ghost.’
Say what you please, but from daybreak
I’ll sleep another century.’
And I will talk before I sleep
And drink before I talk.’
And he
Had dipped the wooden ladle deep
Into the sleeper’s tub of beer
Had not the sleeper started up.
Before you have dipped it in the beer
I dragged from Goban’s mountain-top
I’ll have assurance that you are able
To value beer; no half-legged fool
Shall dip his nose into my ladle
Merely for stumbling on this hole
In the bad hour before the dawn.’
Why beer is only beer.’

03-25Lines on Ale (1848), by Edgar Allen Poe (1809-1849)

Fill with mingled cream and amber,
I will drain that glass again.
Such hilarious visions clamber
Through the chamber of my brain.
Quaintest thoughts, queerest fancies
Come to life and fade away.
What care I how time advances;
I am drinking ale today.

02-25Excerpted from Terence, This Is Stupid Stuff, poem LXII in
A Shropshire Lad (1896), by A.E. Housman (1859-1936)

Why, if ’tis dancing you would be,
There’s brisker pipes than poetry.
Say, for what were hop-yards meant,
Or why was Burton built on Trent?
Oh many a peer of England brews
Livelier liquor than the Muse,
And malt does more than Milton can
To justify God’s ways to man.
Ale, man, ale’s the stuff to drink
For fellows whom it hurts to think:
Look into the pewter pot
To see the world as the world’s not.
And faith, ’tis pleasant till ’tis past:
The mischief is that ’twill not last.
Oh I have been to Ludlow fair
And left my necktie God knows where,
And carried half way home, or near,
Pints and quarts of Ludlow beer:
Then the world seemed none so bad,
And I myself a sterling lad;
And down in lovely muck I’ve lain,
Happy till I woke again.
Then I saw the morning sky:
Heigho, the tale was all a lie;
The world, it was the old world yet,
I was I, my things were wet,
And nothing now remained to do
But begin the game anew.

01-25John Barleycorn, by Robert Burns (1834-1865)*
[This version is from 1782]

There was three kings into the east,
Three kings both great and high,
And they hae sworn a solemn oath
John Barleycorn should die.

They took a plough and plough’d him down,
Put clods upon his head,
And they hae sworn a solemn oath
John Barleycorn was dead.

But the cheerful Spring came kindly on,
And show’rs began to fall;
John Barleycorn got up again,
And sore surpris’d them all.

The sultry suns of Summer came,
And he grew thick and strong;
His head weel arm’d wi’ pointed spears,
That no one should him wrong.

The sober Autumn enter’d mild,
When he grew wan and pale;
His bending joints and drooping head
Show’d he began to fail.

His colour sicken’d more and more,
He faded into age;
And then his enemies began
To show their deadly rage.

They’ve taen a weapon, long and sharp,
And cut him by the knee;
Then tied him fast upon a cart,
Like a rogue for forgerie.

They laid him down upon his back,
And cudgell’d him full sore;
They hung him up before the storm,
And turned him o’er and o’er.

They filled up a darksome pit
With water to the brim;
They heaved in John Barleycorn,
There let him sink or swim.

They laid him out upon the floor,
To work him farther woe;
And still, as signs of life appear’d,
They toss’d him to and fro.

They wasted, o’er a scorching flame,
The marrow of his bones;
But a miller us’d him worst of all,
For he crush’d him between two stones.

And they hae taen his very heart’s blood,
And drank it round and round;
And still the more and more they drank,
Their joy did more abound.

John Barleycorn was a hero bold,
Of noble enterprise;
For if you do but taste his blood,
‘Twill make your courage rise.

‘Twill make a man forget his woe;
‘Twill heighten all his joy;
‘Twill make the widow’s heart to sing,
Tho’ the tear were in her eye.

Then let us toast John Barleycorn,
Each man a glass in hand;
And may his great posterity
Ne’er fail in old Scotland!

* John Barleycorn exists in many forms, and a number of them I prefer over Burns’ version, but his is the only one I know of done by a true poet. The poem has also been turned into a song recorded by many, many artists, including Traffic, Steeleye Span and Jethro Tull, among others. I also have a children’s book of the story with wonderful woodcuts by artist Mary Azarian. You can read more about the history of this poem and story at my John Barleycorn page.

 

As usual, it was pretty hard to keep the list to ten, and a great many wonderful poems didn’t make the cut. Here’s a few more that almost made it:

From The Old Stone Cross, by William Butler Yeats (1865-1939)

A statesman is an easy man, he tells his lies by rote.
A journalist invents his lies, and rams them down your throat.
So stay at home and drink your beer and let the neighbors vote.

Old Irish Tale, author unknown

Some Guinness was spilt on the barroom floor
When the pub was shut for the night.
When out of his hole crept a wee brown mouse
And stood in the pale moonlight.

He lapped up the frothy foam from the floor
Then back on his haunches he sat.
And all night long, you could hear the mouse roar,
“Bring on the goddamn cat!”

Doh, Re, Me, by Homer Simpson

Dough, the stuff that buys me beer.
Ray, the guy who brings me beer.
Me, the guy who drinks the beer.
Far, a long way to get beer.
So, I’ll have another beer.
La, I’ll have another beer.
Tea, no thanks I’m having beer.
That will bring us back to…
(reaching the crescendo of his toast,
Homer looks into his beer mug,
which is empty) …DOH!!!

Beers, a spoof of Joyce Kilmer’s Trees (1886-1918)

I THINK that I shall never hear
A poem lovely as a beer.
A brew that’s best straight from a tap
With golden hue and snowy cap;
The liquid bread I drink all day,
Until my memory melts away;
A beer that’s made with summer malt
Too little hops its only fault;
Upon whose brow the yeast has lain;
In water clear as falling rain.
Poems are made by fools I fear,
But only wort can make a beer.

Here’s the original poem:

I THINK that I shall never see
A poem lovely as a tree.
A tree whose hungry mouth is prest
Against the sweet earth’s flowing breast;
A tree that looks at God all day,
And lifts her leafy arms to pray;
A tree that may in summer wear
A nest of robins in her hair;
Upon whose bosom snow has lain;
Who intimately lives with rain.
Poems are made by fools like me,
But only God can make a tree.

Epic Poems

And way too long, but quite wonderful is the Finnish epic poem, The Kalevala and it’s hard not to mention the Hymn To Ninkasi, which really deserves to be included.

Send me your favorite beer poems by posting it or a link to it in a comment.

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.

Filed Under: Top 10 Tagged With: Poetry

Top Ten Tuesday: Top 10 Drunk Words

May 26, 2009 By Jay Brooks


Last month, I tackled the Top 10 Drunk Phrases, so now I thought I’d look at the single colloquial words for being drunk. So for my 17th Top 10 list that’s what we’ll do, so I can keep milking the Drunk Words, a project I worked on several years ago and finally got back on line last year. Again, one of things I absolutely love about the English language is just how many words we have for the same thing, especially colloquialisms, better known as slang. If you accept the anthropologist theory that what’s important to a culture can be deduced by the number of words it has for certain aspects of its culture (which I don’t, BTW) then the nearly 2,000 words for being drunk would say quite a bit. Only sex and parts of the body seem to have more. Anyway, my choices are based simply on the way the words sound or some other ephemeral quality that I like, like cleverness or the pure unabashed silliness of the word. There are so many great drunken words to choose from, take a look at the list and let me know your faves. Anyway, here’s List #17:
 

Top 10 Drunk Words
 

Jazzed
Plastered
Wasted
Smashed
Hammered
Wobbly
Clobbered
Schnockkered
Blotto
Loaded

 

It was really difficult to keep the list to ten, and a great many colorful words were left on the cutting room floor. Here’s a few more that almost made the list:

Cupshotten, Embalmed, Floored, Flummoxed, Gambrinous, Goofy, Implixlocated, Inebriated, Marinated, Oenophygia, Shipwrecked, Snoozamorooed, Tanked, Tight, Upholstered, Vulcanized, and Zonked.

Let me know your favorites, and if you see any you know of that are missing from the list, please post a comment and I’ll add it.

 

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.
 

Filed Under: Top 10 Tagged With: Words

Top Ten Tuesday: Top 10 Beer Limericks

May 12, 2009 By Jay Brooks

top-10
Today is National Limerick Day, which commemorates the birthday of Edward Lear. Lear wrote the Book of Nonsense, one of the earliest collections of limerick poetry and with it and later works he’s the person who probably did more to popularize the form than anyone else. Here’s one by Lear where he mentions beer.

There was an Old Man with an owl,
Who continued to bother and howl;
He sate on a rail,
And imbibed bitter ale,
Which refreshed that Old Man and his owl.

          — Edward Lear, Book of Nonsense #98

So for my 16th Top 10 list I present the Top 10 beer limericks, although the rankings are pretty much meaningless. These are just my ten favorite limericks that are about beer or drinking. I sort of prefer number 1 to number 5 or 7, but not to the degree of some of the previous lists. They’re all winners. But, of course, I’d love to hear your choices. Anyway, here’s List #16:
 

Top 10 Beer Limericks
 

A Girl Named Anheuser
There once was a girl named Anheuser,
who said that no man could surprise her.
But Pabst took a chance,
found the Schlitz in her pants,
and now she is sadder Budweiser.
A Salty Tear
One day my mouth felt so dry
And I thought I was about to die.
Then I saw the word “Beer”,
And one salty tear
Of happiness escaped from my eye.
Ye Olde English Ale
All hail to Ye Olde English Ale;
Ye porter, ye bitter, ye pale.
With flavours that linger,
Like old Bishop’s Finger,
They ain’t for the weak or the frail.
Deliciously Wonderful Beer by RGiskard
What is hoppy and brings us good cheer?
Not a froggy, I promise, my dear!
It’s brown, black and tan,
And can come in a can.
It’s deliciously wonderful beer!
Pity the Innkeeper’s Plight
Oh pity the innkeeper’s plight
When his customers, night after night,
Order only pale brew
And brown ale eschew —
For his dark is much worse than his lite.
You Get What You Pay For
It’s true what the say about ale,
When it has grown quite stale.
It smells like a skunk,
But still gets you drunk;
I guess that’s why this was on sale.
The Monks of Manuller
Some merry old monks of Manuller,
Found life was becoming much duller.
They brewed a fine ale
In a massive big pail,
And they found their lives were much fuller.
Slow Drowning
A brewery worker named Lee
Drowned in a vat of brewski.
I regretfully say
He’d not drowned right away;
He climbed out five time just to pee.
Hard Head Fred
A brewery worker named Fred
Had a barrel fall onto his head.
“Weren’t you hurt?” I did ask,
“Being hit by that cask?”
“I was lucky — ’twas light ale,” he said.
What Is It?
What is to our hearts so dear?
What makes the whole world cheer?
What is it we praise
In millions of ways —
Could it be a thing other than Beer?!

 

As usual, it was pretty hard to keep the list to ten, and a great many wonderful poems didn’t make the cut. Here’s a few more that almost made it:

I Drink Therefore
One day a real man of good cheer
Asked Descartes if he’d like a beer.
What the man got
Was ‘I think not’;
As he watched Descartes disappear.

Osiris
What made the Egyptians revere
Osiris and claim he was peer
To the gods of the land
Was that, unlike that other band,
He’d instructed them how to make beer.

The Beer Cow
There was an old farmer named Lear,
Who possessed a fine cow that gave beer.
Budweiser or Schlitz,
Could be tapped from her teats,
And pretzels came out of the rear.

Abbey Ale by Nitelaf
Abbey ale’s what we brew here, we Trappists.
(We’re in Belgium, for all of you mappists.)
Strong and rich, full in body;
As sweet as a toddy.
I’m glad that we’re brewers, not frappists.

No Socks
A frustrated brewer named Jacques,
Drowned himself in a barrel of Bock.
Grieved his friends, “Sad, it’s true,
Though this flavor is new,
But the next batch, let’s take off his socks.”

Jack Spratt’s Wife
There was a young girl, Marie Spratt,
At work one day, fell in a vat.
Before she was dragged out
She had drunk so much stout,
That her parts that were thin, became fat.

June 2nd by Tim Alborn
As from Monday, the second of June,
When the clock in my bedroom says noon,
I will stop drinking beer
For the rest of the year
(Or until I go near a saloon).

The Foam Ranger
A young lad named Armisted Auger,
Favored copious foam on his lager.
To the barmaid he said,
“Give me plenty of head,”
So she karated his schwagger.

Send me your favorite beer limericks by posting it in a comment.

 

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.
 

Filed Under: Top 10 Tagged With: Poetry

Top Ten Tuesday: Top 10 Most Influential Beer People

May 5, 2009 By Jay Brooks


This week’s Time magazine is a special double issue featuring The Time 100: The World’s Most Influential People.

time-100-09

So that got me thinking about my 15th Top 10 list, and the fact that there are no beer people in Time’s Top 100, not that I necessarily think there should be. In Time’s list, everybody listed is still alive, but I didn’t feel the need to limit myself. They also chose from the entire world of human endeavor, from Leaders & Revolutionaries, Heroes & Icons to Scientists & Thinkers. In our rarefied beer world, certainly there are people who have had more influence than others, but I’ll just concern myself with people whose work changed our perceptions of beer and allowed the ball to be moved forward, so to speak.

So here is my list of the ten most influential people in the craft beer world, who have helped shape the world of beer as it looks today. And by craft beer world, I’m talking primarily about the American market, without trying to ignore the rest of the world, that’s just the world I inhabit and know best. Without their assistance it’s quite possible the state of beer today would look very different, and possibly might not exist at all, who knows. There are probably a few pioneers from the very early days that I’m forgetting, but these are the ones I remember. I’d love to hear your choices or who you think I left out that I shouldn’t have. Anyway, here’s List #15:

Top 10 Influential Beer People

TIE: Stephen Beaumont & Garrett Oliver Besides being a terrifically talented brewer, and an early and prodigious collaborator, perhaps Garrett’s biggest contribution to craft beer is his championing beer and food together. Through seminars, tastings, beer dinners and the publication of his magnum opus, The Brewmaster’s Table, he forever changed the way people view beer’s relationship to food. But Stephen has also been writing about food and beer for nearly two decades and spread that message in such mainstream publications as Saveur, Wine Enthusiast and Playboy. He’s also worked behind the scenes training staff at restaurants and bars to be more beer knowledgeable.
Fred Eckhardt Through hs support of homebrewing and the publication of The Elements of Style in 1989, Fred inspired a countless number of amateur and commercial brewers, plus he pioneered the idea of pairing beer and chocolate together.
Pierre Celis Belgium’s brewing rock star. Pierre single-handedly revived a dead style when he began brewing Hoegaarden again in the 1960s. Even in a country known for iconoclastic brewers, Pierre Celis stood out among giants, whether brewing in Austin, Texas or aging beer in caves.
Jim Koch The consummate marketeer, who could have predicted a decade ago that Koch’s beer company would today be the biggest American-owned brewery, a remarkable achievement in twenty-five years.
Ken Grossman Though not the first brewery to use Cascade hops, Sierra Nevada took their signature aromas and flavors and built an empire on Pale Ale, Barley Wine and Celebration. They’ve also made countless technical innovations, been very supportive of the craft beer community at large and managed to grow larger while retaining a small company outlook.
Bert Grant Grant opened the nation’s first brewpub in the heart of hop country and challenged consumers with some of the first unfamiliar beer styles.
Jack McAuliffe Jack was undoubtedly a man ahead of his time, opening the country’s first modern microbrewery in 1977. Even though New Albion only lasted until 1983, its influence was very important to many of the very first microbreweries that started in the early 1980s.
Charlie Papazian Besides inspiring a homebrewing explosion with the publication of his Joy of Homebrewing, Charlie founded the American Homebrewers Association, the Institute of Brewing Studies and the Association of Brewers, which today as the Brewers Association is the largest existing trade group for breweries.
Fritz Maytag When he bought the ailing Anchor Brewery in 1965, Fritz could not have foresaw the revolution he helped usher in. All he wanted to do was save his favorite beer. But after several years studying English breweries, Anchor debuted some of the first examples of styles in the U.S. and even helped save certain styles from extinction. With Liberty Ale, Old Foghorn, Porter, Our Special Ale coming in rapid succession in the 1970s, Fritz Maytag truly is the Godfather of Craft Beer.
Michael Jackson People tend to ignore or forget Michael’s early influence on craft brewing in America, but it’s worth remembering that he helped redefine the very notion of beer styles, tirelessly championed the new microbreweries and lent them legitimacy when few took them seriously, not to mention the countless burgeoning better beer fans he reached through his writing.

time-100-beer

As is always the case, it was pretty hard to keep the list to ten, and a great many wonderful people just missed being on the list. Here’s a few more that would have made the list had it been longer:

Todd & Jason Alstrom, Tomme Arthur, Judy Ashworth, Charlie Bamforth, Don Barkley, Fred Bowman, Bill Brand, Matt Brynildson, Lew Bryson, Daniel Bradford, Sam Calagione, Dan Carey, Vinnie Cilurzo, Tom Dalldorf, Ray Daniels, Alan Eames, Charles Finkel, George Fix, Paul Hadfield, Pat Hagerman, Stan Hieronymus, John Hickenlooper, Greg Koch, Michael Lewis, F.X. Matt, Bill Owens, Roger Protz, Mark Silva, Pete Slosberg, and Carol Stoudt

Let me know who you think deserves to be on the list, and why.

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.
 

Filed Under: Top 10 Tagged With: Community

Top Ten Tuesday: Top 10 Beer Books

April 28, 2009 By Jay Brooks

For my 14th Top 10 list I’m a book state of mind. I’ve been trying to finish two book proposals since last year and a third book came up recently that I have to finish in about six weeks. Then earlier this week, a colleague sent me yet another invitation to pitch a book that a specific publisher wants to do. So I took a look through my own library of beer books and decided to pick my ten favorites. I also decided to not include guidebooks (sorry, Lew), fiction or homebrewing books (sorry, Charlie) in the list. That essentially leaves reference books and history, which is what I tend to gravitate toward. Some I felt I had to include because of their influence on me once upon a time, even if they’ve become dated over time. So by top ten, I simply mean the ones I like best or find most useful on a regular basis, and not including several popular type of beer books. And of course, I don’t own every beer book, though I do have quite a few. So the list is hardly scientific. You probably won’t agree with my choices, but that’s okay. I’d love to hear your choices. Anyway, here’s List #14:
 

Top 10 Beer Books
 

The Essentials of Beer Styles by Fred Eckhardt. It’s hard to believe that Fred’s little book is only 20 years old, but it cataloged beer styles in a brand new way, one that’s been picked up by everybody since, from the BA to the BJCP.
Great Beers of Belgium by Michael Jackson. Most of us have a soft spot for the beers of Belgium, and Michael’s book bring them to life in a way no other book has managed.
Ambitious Brew by Maureen Ogle. From the Golden Age to the Silver Age, Maureen’s thoroughly researched history eschewed mythology for fact and remains one of the few records of the early days of craft beer.
Tasting Beer by Randy Mosher. A brand new book, Randy’s book was one that needed to be written, to replace Evaluating Beer, a book with much good information but disjointed and hard to use because of the format and multiple authors. Tasting Beer pulls it all together in one easy-to-use book.
Amber, Gold & Black by Martyn Cornell. Martyn’s pdf-only book takes on many sacred cows of the beer canon and shows us their true history.
Drink by Iain Gaitley. Gaitley’s thick, dense book is not just about beer, but it has so much new, interesting and informative material in one place that it’s a delight on every page.
The Brewmaster’s Table by Garrett Oliver. There are plenty of good beer and food books, but Garrett’s broke new ground and changed how we view the relationship of food to beer forever.
Brewed In America by Stanley Baron. Originally published in 1962, it’s still the standard, rich with information, though the language is a little dry.
New World Guide To Beer by Michael Jackson. The 1977, or original, edition was the first beer book I ever bought. I still consult the latest edition from time to time and often just enjoy paging through it.
Michael Jackson’s Beer Companion by Michael Jackson. Hands down my favorite beer book. It’s not just informative and rich with stories, but I love the language of it. A masterpiece of reference books.

 

As usual, it was pretty hard to keep the list to ten, and a great many wonderful books didn’t fit on the shelf. Here’s a few more that almost made the list:

The Beer Bistro Cookbook by Stephen Beaumont & Brian Morin; The Best of American Beer & Food by Lucy Saunders; Brew Like A Monk by Stan Hieronymus ; The Encyclopedia of World Beer by Benjamin Myers & Graham Lees; The English Pub by Michael Jackson; Good Man’s Weakness by Charles McCabe (admittedly a work of fiction and essays, but read it and you’ll see why it’s on this list); Grape vs. Grain by Charles Bamforth; He Said Beer, She Said Wine by Sam Calagione & Marnie Old; One Hundred Years of Brewing: A Complete History of the Progress Made in the Art, Science and Industry of Brewing During the Nineteenth Century; Origin & History of Beer & Brewing by John P. Arnold; Premium Beer Drinker’s Guide by Stephen Beaumont; and Ultimate Beer by Michael Jackson

Let me know your favorite beer books, and why.

 

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.
 

Filed Under: Top 10

Top Ten Tuesday: Top 10 Drunk Phrases

April 7, 2009 By Jay Brooks

For my 12th Top 10 list I’m feeling word nerdy, so it’s time to break out the Drunk Words, a project I worked on several years ago and finally got back on line last year. One of things I absolutely love about the English language is just how many words we have for the same thing, especially colloquialisms, better known as slang. If you accept the anthropologist theory that what’s important to a culture can be deduced by the number of words it has for certain aspects of its culture (which I don’t, BTW) then the nearly 2,000 words for being drunk would say quite a bit. Only sex and parts of the body seem to have more. Anyway, my choices are based simply on the way the words sound or some other ephemeral quality that I like, like cleverness or the pure unabashed silliness of the phrase. For this list, I stuck to phrases rather than single words, which I’ll reserve for a later top ten list. There are so many great drunken phrases to choose from, take a look at the list and let me know your faves. Anyway, here’s List #12:
 

Top 10 Drunk Phrases
 

Called Earl on the Big White Phone (sometimes it’s Ralph that’s called)
Breath Strong Enough to Carry Coal With
Sir Richard Has Taken Off His Considering Cap
Amicably Incandescent
Laughing at the Carpet
Nicely Irrigated with Horizontal Lubricant
Put to Bed with a Shovel
Got His Snowsuit On and Heading North
Cork High and Bottle Deep
Diluted the Blood in His Alcohol System

 

It was really difficult to keep the list to ten, and a great many colorful phrases were left on the cutting room floor. Here’s a few more that almost made the list:

Blue Around the Gills, Brahms & Liszt [Cockney], Full Up to the Brain, Got Up to the Third Story, Has Taken Hippocrates’ Grand Elixr, In Tipium Grove, Letting the Finger Ride the Thumb, The Malt is Above the Water, Moist Around the Edges, Shellacked the Goldfish Bowl, Sniffed the Barmaid’s Apron, Swallowed a Hare, and Under the Affluence of Incohol.

Let me know your favorites, and if you see any you know of that are missing from the list, please post a comment and I’ll add it.

 

Also, if you have any ideas for future Top 10 lists you’d like to see, drop me a line.
 

Filed Under: Top 10

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