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The Yule Lads of Iceland #13: Candle-Stealer

December 24, 2023 By Jay Brooks

By now, undoubtedly, you’ve seen my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 24 — is the day when the thirteenth and final Yule Lad arrives.

The thirteenth Yule Lad’s name is Kertasníkir, which translates as Candle-Stealer. His particular brand of mischief is following children to steal their candles, which were once made of tallow and thus edible.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

The thirteenth was Candle Beggar
– ‘twas cold, I believe,
if he was not the last
of the lot on Christmas Eve.
He trailed after the little ones
who, like happy sprites.

Candle-Stealer arrives each year on December 24, and leaves again on January 6.

And here’s a more thorough explanation, from Iceland24:

Thirteenth was Candle Beggar,
– The weather would be cold,
If he was not the last one
On the day of Yule Eve.

He followed the little children,
Who smiled, happy and gay,
And tripped around the house
With their candles.

Last but not least! Kertasníkir (Candle Beggar) arrives just in time for Christmas celebrations, on December 24. Be careful: this Lad is perhaps one of the wickedest of the gang.

What Kertasníkir does is stealing candles. He does it not only because he finds their glow attractive, but also because in the past candles were obtained from animal fat thus they were very appetizing. Maybe Kertasníkir doesn’t eat candles anymore, but he still likes to steal them when he comes to town.

This may appear like a frivolous kind of prank to our contemporary civilized ways, but in the old days candles were in many cases the only source of lighting available. In Iceland, especially in the darkest days of the cold season, darkness was a danger and an enemy that one couldn’t underestimate. A candle could indeed make a difference in more than a few cases. Also, let’s not forget darkness is one of the classic fears of humans by instinct. Being deprived of light has always been for human beings quite a serious matter.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Beers Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4657: Miss Rheingold 1962 Picks Out A Pumpkin

December 23, 2023 By Jay Brooks

Saturday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from October, Miss Rheingold 1962, Kathy Kersh, is at what looks like a roadside stand choosing a pumpkin for Halloween.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #12: Meat-Hook

December 23, 2023 By Jay Brooks

By now, undoubtedly, you’ve seen my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 23 — is the day when the twelfth Yule Lad arrives.

The twelfth Yule Lad’s name is Ketkrókur, which translates as Meat-Hook. His particular brand of mischief is using a hook to steal meat.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

Meat Hook, the twelfth one,
his talent would display
as soon as he arrived
on Saint Thorlak’s Day.
He snagged himself a morsel
of meat of any sort,
although his hook at times was
a tiny bit short.

Meat-Hook arrives each year on December 23, and leaves again on January 5.

And here’s a more thorough explanation, from Iceland24:

Meat Hooker, the twelfth one,
Knew a thing or two.
-He marched into the country
On St. Thorlak’s Day.

He hooked a bit of meat
Whenever he could.
But often a little short
was at times his staff.

Another Yule Lad, another story of gluttony. Oh boy, aren’t these dudes a little repetitive? This time is Ketkrókur’s (Meat Hook) turn. He comes down from the mountains on December 23, Saint Thorlak’s Day.

Ketkrókur is cunning and resourceful, even for the Lads’ already high standards of cunning and resourcefulness. What Ketkrókur does better than any other is “fishing” the traditional smoked lamb with a hooked pole.

He’s the tallest of the brothers. That cross of troll, elf and human ancestry gave him a very long and rather stiff pair of legs. Legend says he walks as though they were made of wood, and he has to use a long walking stick to be able to walk properly.

His favorite strategy consists in lowering his hook through the kitchen chimney. He can steal heaps of this Icelandic delicacy using this peculiar technique. If you have no chimney is your festive dinner safe then, you’ll ask? I don’t honestly know.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4656: Miss Rheingold 1962 At The Beach

December 22, 2023 By Jay Brooks

Friday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, also from September, Miss Rheingold 1962, Kathy Kersh, is at the beach carrying in supplies for a cook-out, with a bucket full of food and another filled with Rheingold beer.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #11: Doorway-Sniffer

December 22, 2023 By Jay Brooks

Hopefully, by now, you’ve seen my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 22 — is the day when the eleventh Yule Lad arrives.

The eleventh Yule Lad’s name is Gáttaþefur, which translates as Doorway-Sniffer. He has an abnormally large nose, and his particular brand of mischief is an acute sense of smell which he uses to locate leaf bread (laufabrauð), which “is a traditional kind of Icelandic bread that is most often eaten in the Christmas season. Originating from northern Iceland but now eaten throughout the country, it consists of round, very thin flat cakes with a diameter of about 15 to 20 cm (6 to 8 inches), decorated with leaf-like, geometric patterns and fried briefly in hot fat or oil.” It’s also called snowflake bread.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

Eleventh was Door Sniffer,
a doltish lad and gross.
He never got a cold, yet had
a huge, sensitive nose.
He caught the scent of lace bread
while leagues away still
and ran toward it weightless
as wind over dale and hill.

Doorway-Sniffer arrives each year on December 22, and leaves again on January 4.

And here’s a more thorough explanation, from Iceland24:

Eleventh was Doorway Sniffer
– Who never had a cold,
Even though he had a funny
And enormous nose.

The scent of Leaf Bread
He smelled in the hills,
And lightly, like the smoke,
He followed that scent.

Gáttaþefur (Door Sniffer) is a big-nosed fellow that, instead of developing a nose complex and turning to rhinoplasty, used his protuberance to his own advantage.

Gáttaþefur ‘s nose not only is noticeable enough to make any Cirano look like a mere amateur, but it is also extremely sensitive: this dude can smell Christmas delicacies as accurately as a truffle hog. But Gáttaþefur doesn’t care much for truffles. He prefers laufabrauð (the traditional Icelandic bread that is eaten during the Christmas period), cookies and cakes. And of course when he finds something edible he likes, he doesn’t content himself with the smell…

Gáttaþefur will be around sniffing on the night of December 22. Be sure to lock all your cookies in a safe if you don’t intend to eat them all before this darling arrives.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4655: Miss Rheingold 1962 Plans Her Vermont Trip

December 21, 2023 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from September, Miss Rheingold 1962, Kathy Kersh, is still in New England, planning her trip at the New England Heritage Trail booth in Burlington, Vermont.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #10: Window-Peeper

December 21, 2023 By Jay Brooks

Hopefully, by now, you’ve seen my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 21 — is the day when the tenth Yule Lad arrives.

The tenth Yule Lad’s name is Gluggagægir, which translates as Window-Peeper. His particular brand of mischief is being snoop who looks through windows in search of things to steal.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

The tenth was Window Peeper,
a weird little twit,
who stepped up to the window
and stole a peek through it.
And whatever was inside
to which his eye was drawn,
he most likely attempted
to take later on.

Window-Peeper arrives each year on December 21, and leaves again on January 3.

And here’s a more thorough explanation, from Iceland24:

Tenth was Window Peeper
A grumpy lad,
Who sneaked to the window
And looked through it.

If anything was inside
Nice to look at,
He usually later
Tried to get that.

Gluggagægir (Window Peeper) is the tenth Yule Lad in the list. He’s one of my faves too. Maybe he actually is the Lad I like the most.

The Window Peeper is a classic figure in literature, music and cinema. If you don’t like the classic window peeper’s approach, just think about James Stewart in Rear Window, but reversed.

There are many elements at play when this kind of characters are involved so I can safely say Gluggagægir is the Lad with more potential: with a little of invention you could have a whole series of Christmas thrillers or horrors made after him.

Some consider Gluggagægir just a very nosy guy, but completely harmless – although he does like to steal when something he sees arouses his fancy. Some others prefer to add a sinister aura to his curiosity, describing him as a hardcore voyeur…

Whatever the truth, you are now aware of his habit of peeping through windows at night. So, unless you’re OK with it, maybe you’ll feel more comfortable drawing your curtains on December 21.

So, this guy may be looking in your window between Dec 21 and Jan 3, so give him a friendly wave and wish him Gleðileg Jól (Happy Holidays)

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4654: Miss Rheingold 1962 On The U.S.S. Albacore

December 20, 2023 By Jay Brooks

Wednesday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from September, Miss Rheingold 1962, Kathy Kersh, is still in New England, this time standing on board the U.S.S. Albacore, which “was a Gato-class submarine which served in the Pacific Theater of Operations during World War II, winning the Presidential Unit Citation and nine battle stars for her service.” In Portsmouth, New Hampshire, it’s the main attraction of the USS Albacore Museum.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

The Yule Lads of Iceland #9: Sausage-Swiper

December 20, 2023 By Jay Brooks

Hopefully, by now, you’ve seen my post last Tuesday with an overview of the Icelandic tradition of the Yule Lads. If you haven’t, go back and read that first so this will make more sense. According to folklore, today — December 20 — is the day when the ninth Yule Lad arrives.

The ninth Yule Lad’s name is Bjúgnakrækir, which translates as Sausage-Swiper. His particular brand of mischief is hiding in the rafters so he can snatch the sausages that are being smoked.

Here’s how he’s described in the 1932 Icelandic poem, “Yule Lads,” by Jóhannes úr Kötlum:

The ninth was Sausage Swiper,
a shifty pilferer.
He climbed up to the rafters
and raided food from there.
Sitting on a crossbeam
in soot and in smoke,
he fed himself on sausage
fit for gentlefolk.

Sausage-Stealer arrives each year on December 20, and leaves again on January 2.

And here’s a more thorough explanation, by Robert Nelson, on Medium.

Bjúgnakrækir, or Sausage-Swiper, probably has the most lucrative job of the thirteen Yule Lads. He’ll make his way up to your rafters, possibly above the fireplace where his waiting gets him all tarnished in ash and soot (excuse the cross-referencing). From there, he’ll find a moment to make away with your sausage. The calorie-rich reward probably sustains him for longer than the simple bowl- or spoon-lickers of the group.

The sausage in question is an Icelandic “delicacy” called the bjuga, from which the Bjúgnakrækir derives his name. It’s usually made of smoked lamb meat, sometimes combined with horse- and or pork as well. Valur Grettison has done a nice write-up of the bjuga for the Reykjavik Grapevine, and concludes that the only people who continue to enjoy the bjuga are the “alt-right nuts” who are desperately searching for some bygone and pure Icelandic culture.

In other words, it’s not known for being a pleasing meal.

And here’s another, from Iceland24:

Ninth was Sausage Snatcher
Artful and quick.
He hied up to the rafters
And snatched a little there.

On a kitchen beam he sat
In smoke and soot
And ate a smoked sausage,
That was very good.

In contrast with Skyrgámur‘s habit of eating tons of healthy skyr, Bjúgnakrækir (Sausage Swiper), the Yule Lad arriving on the 20th night of December, prefers his snacks high in cholesterol. Nobody knows exactly what his preference is: rumors say he will ravenously eat all kinds of sausages, without any exception. His appetite can make him reckless sometimes.

Smoked sausages are a brilliant way to preserve meat in a place like Berk (or most of the North Atlantic Islands) where it may snow and hail and rain locusts (or whatever Hiccup dreams up in his snarkfest), but it rarely gets cold enough to freeze food. So smoking, pickling, drying, curing are all ways to keep food stashed through the winter.

The rafters are an ideal place to store the lamb meat and fish meat sausages once they are prepared. Then the cook just snags down dinner from the ceiling and dumps it in a pot to boil. Sometimes you have to climb a bit to get dinner. At the Haddock household it´s a good thing there is a tall chieftain and a willing Night Fury to help with this. And a few cleverly designed long hooks for those days when the chief dragon tamer/chef does not want dragon drool on the sausages.

Until December 20, of course. Then Bjúgnakrækir makes his way into the farms and the village, ready to snatch some sausages. It’s a good thing he’s an acrobat so he can climb WAAAY up into those rafters and reach for the prize. He just, unfortunately, is a leeetle bit afraid of heights. But singing usually helps him deal with the situation, and also keeps the watch dragon fast asleep.

So, if you are planning to make sausage stuffing or simply hot dogs between Dec 20 and Jan 2, keep ’em hidden. This guy’s on the prowl!

Luckily for this chap, there’s not much need for recklessness in recent times: in Reykjavík you can find near the harbor the famous Bæjarins beztu pylsur (Best hot dog in town in English) stand, described by many satisfied customers as one of the best in the world. I’m pretty sure Bjúgnakrækir knows very well and he visits the stand regularly during his annual excursions.

The 13 Yule Lads, Mom, Dad and Cat:

Filed Under: Just For Fun, Related Pleasures Tagged With: Christmas, History, Holidays, Iceland

Beer In Ads #4653: Miss Rheingold 1962 On The Heritage Trail

December 19, 2023 By Jay Brooks

Tuesday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from September, Miss Rheingold 1962, Kathy Kersh, is still in New England, standing in front of a sign for the New England Heritage Trail, this one in Burlington, Vermont. As far as I can tell, the heritage trail was created before the Interstate system and was primarily a map to tourist destinations around New England. I also found a promotional film for it created in 1965.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

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