Tuesday’s ad is for “Budweiser,” from 1959. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a woman on a sailboat as someone unseen pours her a mug of beer. I wonder how hard is would be to pour a beer without spilling on a boat bobbing on the ocean? The text begins: “Ahoy!”
Monday’s ad is for “Budweiser,” from 1959. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a woman playing the harp as someone unseen pours her a beer. The text begins: “Harmony.”
Sunday’s ad is for “Budweiser,” from 1959. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a man by a tree with a fishing pole in one hand and a cigarette and a beer in the other. But I don’t see any fish, so you know what comes next? The text begins: “Fish Story”
Saturday’s ad is for “Budweiser,” from 1959. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a man apparently trying to fix something electronic … with a hammer. Not necessarily the best tool for delicate electronic part repairs. Luckily, a woman behind him comes to the rescue and is pouring him a beer. The text begins: “The King’s Credentials.”
Friday’s ad is for “Budweiser,” from 1958. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a woman lying on the floor, cigarette in hand, next to a speaker with her head practically on an LP. She watches as someone is pouring her a beer. The text begins: “Have You Heard.” The album by her head, unlike yesterday’s, is from Columbia and appears to be Serenade, by Sammy Kaye. I think they made another actual album of Budweiser music, using the same model and set from this ad, too. See below for more about that.
This appears to be an album cover although there’s no information on the cover apart from the Budweiser tagline. Given the LP depicted is on Columbia Records, I presume that’s who made this one, but I haven’t been able to find any additional information so I can’t be sure. But at least she managed to get off the floor.
Thursday’s ad is for “Budweiser,” from 1960. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a woman holding an RCA Victor LP record while a man is pouring her a beer. The text begins: “Special Lyrics.” But look just to the right of her head and you’ll see the cover of an album featuring the same photo from the ad. How meta! But that’s because they made an actual album of Budweiser music. See below for more about that.
LSP-2191 Living Stereo with the Miracle Surface, RCA Victor records. It was released in 1960 in conjunction with the ad. The band was the “Orchestra and Chorus, Conducted by Russ David. He was a pianist and bandleader from St. Louis, Missouri.
On the back cover: A Sampler of the ’58 sound of Budweiser.
Here’s the track list from the LP:
They also apparently produced a Mono version of the album, which you can actually buy on Amazon.
Today is the birthday of Ludwig Thoma (January 21, 1867-August 26, 1921). If his name is not familiar to you, that’s not a surprise. He was a German author, publisher and editor, who gained popularity through his partially exaggerated description of everyday Bavarian life,” but he’s largely unknown outside of his native Germany.
One of his best-known works is Der Münchner im Himmel (or The Municher in Heaven), which in 1962 was made into a short animated cartoon directed by Walter Reiner for BR, the German equivalent of PBS. And it was based on Ludwig Thoma’s story of the same name.
Here’s a description of the story, translated by Google, so you can make sense of the cartoon since it’s in German:
Alois Hingerl, clerk no. 172 from Munich Central Station, goes to heaven. Peter reveals to him the heavenly house rules: “Rejoice and sing Hallelujah”. The “Angel Aloisius” is not particularly impressed by this, especially since he is supposed to get “heavenly manna” instead of the Munich beer. Angry, he sits down on a cloud to rejoice and sing hallelujah. It sounds like the hair of the heavenly ones stand on end. The good Lord has an understanding and instructs Aloisius to convey the divine inspirations to the Bavarian government. He also sends it to Munich with a corresponding letter. When the “Angel Aloisius” steps back on Munich soil, and when he finally – following an old custom – ends up in the Hofbräuhaus again, he forgets the divine mandate and the Bavarian State Government with a “Maß” and another Maß …
This account of the original story is from the German Wikipedia page about Der Münchner im Himmel, translated by Google:
The short story is about Alois Hingerl, clerk number 172 at Munich Central Station . This one does a job with such a hurry that he from the blow falls taken to the ground and dies. Two angels drag him laboriously to heaven , where he is given his otherworldly name “Angel Aloisius” by Peter , a harp and a cloud on which, according to the “heavenly house rules”, he is to rejoice and sing Hosanna according to a fixed schedule . When he asked when he would finally get something to drink, Peter replied to Aloisius with the words: “You will get your manna.”
In view of the prospect of manna instead of the beer he loves, Aloisius suspects something bad, at the same time there will be fights with a heavenly red shandy angel, his hated competition on earth. Frustrated, he begins to rejoice on his cloud. When a “spiritualized angel” flying past answers his request for “am Schmaizla” (a pinch of snuff ) with an incomprehensible, lisped “Hosanna!”, His anger rises, whereupon Aloisius begins to rant and curse, which also changes in his way rejoicing is reflected. Through his scolding, cursing and loud rejoicing (“ Ha-ha-lä-lä-lu-u-uh – – Himmi Lord God – Erdäpfi – Saggerament – – lu – uuu – iah!“) God becomes aware of him. After a brief appraisal of the delinquent and consultation with Peter, he comes after the words “Aha! A Munich resident! ”To the conclusion that Aloisius is of no use for heaven. That is why he has a different task: He is supposed to convey divine advice to the Bavarian government (in the original from Thoma the Bavarian State Minister of the Interior for Church and School Affairs Anton von Wehner ); as a result, the Munich resident comes to Munich a few times a week and the dear soul has its peace.
Alois is very happy about this assignment, takes divine advice and flies away. As usual, he first goes to the Hofbräuhaus with his message , where he orders one beer after the other, then forgets his order and sits there to this day. Meanwhile, the Bavarian government (or the Bavarian Minister of Education) is still waiting for divine advice (or divine inspiration).
Below are some images of Aloisius from various sources. As far as I can tell, he remains a well-known literary figure throughout Germany.
Wednesday’s ad is for “Budweiser,” from 1958. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a woman who apparently just heard someone pouring her a beer because she appears to have turned her very quickly to see what was going on behind her. Maybe he snuck up on her? Who knows, but the text begins: “Look!”
Tuesday’s ad is for “Budweiser,” from 1959. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a couple on what appears to be a hayride. Everyone on this ad has an odd expression. The man driving the horses looks like he’s yelling something, which makes sense because the text begins: “Whoa!” The man in the couple, who looks a little a young Burt Lancaster, has a weird smirk on his face and the woman, like most of these ads, seems way too interested in watching him pour the beer, which must not be easy to do in a moving hay cart.
Monday’s ad is for “Budweiser,” from 1959. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a couple having a beer somewhere in an Autumn forest, or least under a tree, as the man pours her a beer from a can. I know you can pour a beer with only one hole but at the time it seemed far more common that you’d use your church key — or can opener — to create two holes, one to pour and a second just a small puncture so the beer would flow far more smoothly. Or is that just me? Anyway, the text begins: “Think Of That!”
