Friday’s ad is for Stella Artois, from fairly recently, around 2000 I think, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created as part of a series by American artist and illustrator Robert E. McGinnis, who “is known for his illustrations of more than 1,200 paperback book covers, and over 40 movie posters, including Breakfast at Tiffany’s (his first film poster assignment), Barbarella, and several James Bond and Matt Helm films.” He’s a favorite of mine, especially for his Bond posters and his sixties pulp covers, and you can learn more about him at his official website and the American Art Archives.

Thursday’s ad is for Stella Artois, from fairly recently, around 2000 I think, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created as part of a series by American artist and illustrator Robert E. McGinnis, who “is known for his illustrations of more than 1,200 paperback book covers, and over 40 movie posters, including Breakfast at Tiffany’s (his first film poster assignment), Barbarella, and several James Bond and Matt Helm films.” He’s a favorite of mine, especially for his Bond posters and his sixties pulp covers, and you can learn more about him at his official website and the American Art Archives.

Wednesday’s ad is for Stella Artois, from fairly recently, around 2000 I think, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created as part of a series by American artist and illustrator Robert E. McGinnis, who “is known for his illustrations of more than 1,200 paperback book covers, and over 40 movie posters, including Breakfast at Tiffany’s (his first film poster assignment), Barbarella, and several James Bond and Matt Helm films.” He’s a favorite of mine, especially for his Bond posters and his sixties pulp covers, and you can learn more about him at his official website and the American Art Archives.

The version below has more muted colors, but is a slightly clearer image.

Tuesday’s ad is for Stella Artois, from fairly recently, 2013 I think, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created by Canadian artist Maude Meilleur, who did a series of mash-up posters for Stella Artois. The text, “Elle est servi avec style,” Google translates as “It is served in style.”

Monday’s ad is for Stella Artois, from fairly recently, 2013 I think, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created by Canadian artist Maude Meilleur, who did a series of mash-up posters for Stella Artois. The text, “Elle est de toute beauté…” Google translates as “She is beautiful ….”

Sunday’s ad is for Stella Artois, from fairly recently, 2013 I think, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created by Canadian artist Maude Meilleur, who did a series of mash-up posters for Stella Artois. The text, “Beauté à la goutte…” Google translates as “Beauty with gout,” but I suspect that’s not quite right. It appears “goutte” can also mean drip, drop or splash, among other meanings, and that seems closer to what they were probably going for.

Saturday’s ad is for Stella Artois, from fairly recently, although it’s meant to look more vintage. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. This poster was created by Australian artist, illustrator, and designer Neryl Walker.

Fryday’s ad is for Stella Artois, from the early 2000s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster, but it’s yet another version of Stella Artois’ 9-Step Pouring Ritual that they’ve been promoting for a number of years, and this one is also a series of circles. Yesterday’s was from a bottle, while this one is from a tap.

Thursday’s ad is for Stella Artois, from the early 2000s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster, but it’s another version of Stella Artois’ 9-Step Pouring Ritual that they’ve been promoting for a number of years, and this one is a series of circles.

Wednesday’s ad is for Stella Artois, from the early 2000s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Artois, which began brewing their popular Stella Artois in 1926. A brewery existed on the same site in Leuven, Belgium, since at least 1366, and in 1708, Sebastiaen Artois became the brewmaster for what was then known as the Den Hoorn brewery. Nine years later, in 1717, he bought the brewery and renamed it the Artois brewery. In 1988, they were a founding member of InterBrew, which went on to gobble up other breweries and today is known as Anheuser-Busch InBev. I don’t know who created this poster, but it’s interesting to contrast this to yesterday’s ad, where the pour was important to Stella Artois’ messaging for quite some time. While newer than most of what I’ve been highlighting, it’s a fascinating strategy to rebrand the beer as high class and worthy of such a ritual, which appears to be the goal of most of their advertising. I remember attending a bartender’s competition to do this pour at an event in San Francisco a couple of decades ago, and I think they’re still at it.