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Jay R. Brooks on Beer

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Beer In Ads #3415: Maes Pils

July 20, 2020 By Jay Brooks

Monday’s ad is for Maes Pils, from maybe the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Alken-Maes, a Belgian brewery created out of the 1988 merger of two small breweries, Maes located at Kontich-Waarloos and Cristal-Alken located at Alken. It was bought by Scottish & Newcastle in 2000, who were taken over by Carlsberg and Heineken in 2007. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3414: Carolo Pils

July 19, 2020 By Jay Brooks

Sunday’s ad is for Carolo Pils, from maybe the 1950s, or possibly a little earlier. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Les Ouvriers Réunis, and is located in Charleroi, which is a city and a municipality of Wallonia, located in the province of Hainaut, Belgium. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3413: De Koninck Speciale Belge

July 18, 2020 By Jay Brooks

Saturday’s ad is for De Koninck, from maybe the 1950s, although this one is a modern reproduction. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for De Koninck, a.k.a. the Antwerp City Brewery, and is located in Antwerp, which is the capital of Antwerp province in the Flemish Region of Belgium. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3412: Linkebeek

July 17, 2020 By Jay Brooks

Friday’s ad is for Linkebeek, from before 1936. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Frans Vos-Kina, which was located in Linkebeek, which is a Belgian municipality in Flanders, part of the province of Flemish Brabant, and in the administrative district of Halle-Vilvoorde. The municipality only comprises the town of Linkebeek proper. In 1936, they merged with Merlo and known as Merlink until 1956. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3411: Frans Vos-Kina Gueuze

July 16, 2020 By Jay Brooks

Wednesday’s ad is for Gueuze & Kriek from F. Vos-Kina, from the 1930s or 40s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Frans Vos-Kina, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded in 1922 by Frans Vos-Kina, but was acquired by Belle-Vue in 1943. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3410: Ekla Vandenheuvel

July 15, 2020 By Jay Brooks

Wednesday’s ad is for Ekla, from the 1950s, or maybe early 60s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3409: Ekla, A Good One

July 14, 2020 By Jay Brooks

Tuesday’s ad is for Ekla, from probably the 1950s, or maybe early 60s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3408: Ekla On The Farm

July 13, 2020 By Jay Brooks

Monday’s ad is for Ekla, from maybe the 1950s, but I’m really not sure. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. I don’t know who the artist is who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3407: Postel Abdij-Bier

July 12, 2020 By Jay Brooks

Sunday’s ad is for Postel Abdij-Bier, from maybe the 1930s to the 1950s, but I’m really not sure. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This brand is now part of the Affligem Brewery, and Affligem is located in a municipality located some 12 miles west-north-west of Brussels in the Belgian province of Flemish Brabant, in Flanders, Belgium. But the history, and when the sign was created, was different. “The name of the beer refers to the Abbey of Postel, located in Postel, a part of Mol. The Norbertine Postel already brewed beer in 1611. During the French Revolution, the canons were expelled from their monastery in 1797 and had to stop the brewing business necessity. After an absence of 50 years, the monks were able to return, but the brewing of beer was not restarted. It was not until 1953 that the Campina brewery in Dessel concluded an agreement with the Norbertines to produce the beer back and market it as an abbey beer. In 1988 the brewery was largely taken over by Brouwerij Alken-Maes. From then on, the Postel beers were produced by De Smedt Brewery in Opwijk. In 2000, this brewery was in turn taken over by Heineken.” I don’t know who the artist is who created this sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3406: Jespers & Boon Faro

July 11, 2020 By Jay Brooks

Saturday’s ad is for Jespers & Boon Faro, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This sign was created for Jespers & Boon, a lambic brewery located in Tervuren, which is a municipality in the province of Flemish Brabant, in Flanders, Belgium. They “produced Gueuze, Kriek, and Lambic,” and were also known as “Brasserie du Parc Royale.” I don’t know who the artist is who created this sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

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