Monday’s ad is for Birra Metzger, from around 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by British painter Daphne Mabel Maugham, who emigrated to Turin, Italy, in 1925.
Sunday’s ad is for Birra Metzger, from 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by Italian artist Giuseppe Magagnoli, or at least by his agency Maga, since that was both the name of his agency and the way he signed his work.
Saturday’s ad is for Birra Metzger, from 1910 or 1912. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by Italian-born French artist Leonetto Cappiello.
Friday’s ad is for Birra Metzger, from 1906. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by Italian artist Filiberto Mateldi.
Thursday’s ad is for Birra Metzger, from 1925. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. I have been unable to find out who created this poster.
Wednesday’s ad is for Birra Metzger, from the 1920s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. This poster was created by Italian artist Marcello Dudovich.
Tuesday’s ad is for Birra Pedavena, from 1920. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Pedavena, founded by brothers Sante, Luigi and Giovanni Luciani in Pedavena, Italy in 1897. The brewery was bought by Heineken in 1974, who announced they were closing the plant in 2004. The brewery worked organized protests and persuaded Heineken to sell it to Birra Castello, who reopened it in 2006. I can’t figure out who created the poster.
Monday’s ad is for Birra Pedavena, from 1910. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Pedavena, founded by brothers Sante, Luigi and Giovanni Luciani in Pedavena, Italy in 1897. The brewery was bought by Heineken in 1974, who announced they were closing the plant in 2004. The brewery worked organized protests and persuaded Heineken to sell it to Birra Castello, who reopened it in 2006. The poster was created by German artist Erich Erler.
Sunday’s ad is for Birra Peroni, from 1899. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Peroni, founded by Francesco Peroni in Vigevano, Italy in 1846. Today it is owned by Asahi Breweries. It was created by Italian artist F. Targia.
Today is the birthday of English artist, illustrator, musician, author and poet Edward Lear (May 12, 1812–January 29, 1888). He is “known mostly for his literary nonsense in poetry and prose and especially his limericks, a form he popularised. His principal areas of work as an artist were threefold: as a draughtsman employed to illustrate birds and animals; making coloured drawings during his journeys, which he reworked later, sometimes as plates for his travel books; as a (minor) illustrator of Alfred, Lord Tennyson‘s poems. As an author, he is known principally for his popular nonsense collections of poems, songs, short stories, botanical drawings, recipes, and alphabets. He also composed and published twelve musical settings of Tennyson’s poetry.”
Given the time he lived, not to mention the place, you probably won’t be surprised to learn that beer and ale come up in his work from time to time. Here are a few examples of that from his nonsense books.
