Sunday’s ad is for the Brauerei Haldengut Winterthur, from around 1900, though at least one source claims it’s from 1877. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brauerei Haldengut, in Winterthur, Switzerland, located in the Canton of Zürich. It was founded between 1841 and 42, when “Ferdinand Ernst expanded his farm ‘Haldengut’ on the southern slope of the Lindberg in Winterthur to include a stately brewery. They began brewing in 1843. In 1994, Heineken acquired the brewery, who closed it in 1997. The artist who created the poster not known.

Saturday’s ad is for the Brauerei Feldschlösschen, from 1910. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Brauerei Feldschlösschen, in Rheinfelden, Switzerland, which was founded in 1876 as the Wüthrich & Roniger Brewery. In 1890, the company was reorganized and renamed Feldschlösschen. Apparently, the brewery is in the shape of a castle and Feldschlösschen means ‘small castle in the fields’ in German.” Today, the brewery is owned by the Carlsberg Group. It was created by Swiss painter Burkhard Mangold.

Friday’s ad is for Zum Glück gibts Bier, which translates as “Luckily there is beer,” from 1967. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Swiss Brewery Association, which created promotional materials for decades promoting beer brewed in Switzerland. It was created by Swiss photographer Yvan Dalain. I don’t normally feature photographed ads, but I liked this one, and it appears to pay homage to earlier ads that used the giant glass of beer in the air theme.

Thursday’s ad is for Braustube Hürlimann, from around 1940. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hürlimann Brewery, of Zurich, Switzerland. The brewery was founded in 1836 by Albert Hürlimann. In 1996, it was bought by Feldschlösschen, which in turn is owned by the Carlsberg Group. This one shows a train, his hot boiler red with heat as he holds a glass of beer between his two front wheels, tipping it back to take the first sip. The text below reads: “Braustube Hürlimann Zurich at the train station.” It was created by Swiss artist Martin Peikert.

Wednesday’s ad is for Bierbrauerei Falken Schaffhausen, from 1936. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a shepherd (?) outside of the town on a snow-filled winter night, walls looking up into the sky and seeing an illuminated star with a beer mug in its center. It was created by Swiss artist Arnold Oechslin.

Monday’s ad is for Bierbrauerei Falken Schaffhausen, from 1935. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a very thirty man who apparently shimmied up the town maypole to grab one of the bottles of beer tied to the wreath at the top. It was created by Swiss artist Arnold Oechslin.

Sunday’s ad is for Bierbrauerei Falken Schaffhausen, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows a group of people carrying signs. One says “Festbier” and the other reads “Randenbock Munotquell,” which is immune to Google Translate, so I’m not sure what that means. It was created by Swiss artist Arnold Oechslin.