Thursday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1971, and features a bottle and mug of Michelob, in the spotlight on a stage.

Wednesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features a bottle and mug of Michelob, surrounded by a deck of cards with a few Jokers visible in what looks like a double-deck. The other thing that stands out is that this is an unusual deck of cards, not a standard one, based on the pips I can see. But to be fair, it’s all 2’s and Jokers.

Tuesday’s ad is for Michelob, one of the brands created by Anheuser-Busch as a draft-only beer in 1896. It was first packaged in 1961, and its distinctive teardrop bottle won a design award the following year. But that was replaced in 1967 “for efficiency in the production line,” but reverted to a traditional bottle in 2002. This ad is from 1970, and features two bottles of Michelob, one full and one empty, sitting on a Welcome mat. The empty bottle was obviously emptied into a mug, and there’s also a Michelob bottle opener left on the mat. I guess the idea is you should leave beer on the doorstep of a new neighbor, which on the surface seems neighborly, although I’m not actually seeing a door, so who knows.