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Jay R. Brooks on Beer

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Beer In Ads #2292: Three Rings, Fish Blowing Bubbles

May 30, 2017 By Jay Brooks


Tuesday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, a fish is blowing air bubbles under water, which naturally look like rings. First one, then a second, and finally a third, resembling the Ballantine logo.

Ballantine-1949-green

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2291: Three Rings, Another Christmas Wreath

May 29, 2017 By Jay Brooks


Monday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, another man at Christmastime hangs a wreath on his door, but it doesn’t seem like it’s quite right. So he adds a second one, but he’s still dissatisfied. But the third wreath, forming the Ballantine logo, is, again, just right.

ballen29

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, Christmas, History

Beer In Ads #2290: Three Rings, Christmas Wreaths

May 28, 2017 By Jay Brooks


Sunday’s ad is for Ballantine, from 1939. In this ad, part of a series progressing from one, to two, to three rings, a man at Christmastime hangs a wreath on his door, but it doesn’t seem like it’s quite right. So he adds a second one, but he’s still dissatisfied. But the third wreath, forming the Ballantine logo, is just right.

Ballantine-1939-wreath-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, Christmas, History

Beer In Ads #2289: Three Rings, Swimming Whale

May 27, 2017 By Jay Brooks


Saturday’s ad is for Ballantine, from 1948. In this ad, part of a series progressing from one, to two, to three rings, a black whale is swimming in the ocean spouting from his blowhole, creating rings in the air above him. First one, then another until finally three rings mimic the Ballantine logo.

ballen27

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2288: Three Rings, Seals

May 26, 2017 By Jay Brooks


Friday’s ad is for Ballantine, from 1939. In this ad, part of a series progressing from one, to two, to three rings, a talented seal is balancing rings on its nose, first one, then another and finally the three rings of the Ballantine logo. His wings even grew a thumb so he could order a beer “the Handy way.”

Ballantine-1939-seal

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

New Old Beer Words: Nazz’d

May 26, 2017 By Jay Brooks

beer-word
Here’s still another new word that should be added to the beer lexicon. Well, it’s not exactly a new word, but has been around 1876, and most likely earlier. It showed up as the word of the day yesterday on my “Forgotten English” page-a-day calendar.

The word is nazz’d and is described as “confused through beer or liquor; slightly drunk. Nazzy, stupified through drink.” It was apparently listed in “C. Clough Robinson’s Dialect of Mid-Yorkshire, 1876.”

Trying to find out more, I found “Nazzle,” defined as “to be in a dreamy, stupid, abstracted state,” also apparently originating in Yorkshire, and listed in “Joseph Wright’s English Dialect Dictionary, 1896-1905.” They certainly sound like related words, though I can’t be absolutely certain.

And I also found this definition:

Nazz’d, or Nazzy, adj. slightly drunk. Stupified. “Gying nazzling alang,” sauntering in a state of abstraction.

That one’s from “A Glossary of Words Used in Swaledale, Yorkshire,” by Captain John Harland, published in 1873.

So my interpretation of the word is that it’s meant to describe a very specific type of intoxication. Maybe buzzed is close to it, although I’ve come to hate that word due to the prohibitionist’s appropriation of it, but an intoxication that’s not complete, falling down, incoherent drunk, but closer to that sweet spot where you’re in a dreamlike state. That’s a good place to be.

drunkards

Filed Under: Just For Fun, Related Pleasures Tagged With: Words

Beer In Ads #2287: Three Rings, Another Strongman

May 25, 2017 By Jay Brooks


Thursday’s ad is for Ballantine, from 1948. In this ad, part of a series progressing from one, to two, to three rings, a circus strongman bends steel or iron — some kind of metal — into rings. First one, then a second and finally into three rings mirroring the Ballantine logo.

ballen26

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2286: Three Rings, Erupting Volcano

May 24, 2017 By Jay Brooks


Wednesday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows a tropical island volcano erupting and spewing a ring of ash into the sky. First one, them a second and finally there are three forming the Ballantine logo hovering high above the volcano.

Ballantine-1940-volcanoe

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2285: Three Rings, Killing Turkeys

May 23, 2017 By Jay Brooks


Tuesday’s ad is for Ballantine, from 1948. In this ad, part of a series progressing from one, to two, to three rings, this one shows a man holding a hatchet chasing a turkey around in circles, presumably trying to kill him for Thanksgiving dinner. After running rings around the farmer at least three times, he’s kicked up three rings on the ground forming the Ballantine logo.

ballantin-ale-life-11-15-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #2284: Three Rings, Another Train

May 22, 2017 By Jay Brooks


Monday’s ad is for Ballantine, from 1940. In this ad, part of a series progressing from one, to two, to three rings, this one shows another toy steam train chugging along. This one also has a face, but at least there’s a person driving it. But the result is the same, it’s also puffed out three rings in the shape of the Ballantine logo.

Ballantine-1940-train

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

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