
Today in 1936, US Patent 2028283 A was issued, an invention of Jules Howard and Sanford E. Richeson, for their “Foam Controlling Beer Faucet.” There’s no Abstract, but the description explains that the “invention relates to beer and like taps or valves for drawing off foamy liquid from a cooler or other container.” It was designed “to prevent loss of the liquid incident to foaming in the glass after standing for some time in the cooler or container, and at the same time to regulate the depth of the head or cap of foam at the top of the glass.”


Beer In Ads #1441: Cooking With Schlitz

Tuesday’s ad is another one for Schlitz, from 1936. Between the recipe for “Famous Schlitz Rarebit” and the man pouring a little Schlitz into whatever that dish is — soup, dip, etc. — it’s clear that Schlitz is cooking with beer. Based on the look on his face, I’d say he’s had a few beers before the guests are even due to arrive. And his wife in the shiny blue dress looks like she’s been keeping up, and is bringing in the next round. It’s going to be a great dinner party!

Zodiac Beer: Aquarius
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While I don’t put any stock in astrology, Bartram’s Brewery in Suffolk, England, did a series of zodiac sign beers. The brewer describes the idea as a fun “marketing ploy,” explaining. “Each month I brew a 4.2% beer using the same grist, Maris Otter plus 10% Crystal and then varied the hops so there is a whole load of experimentation going on! It has been an experience for me as I have been able to try out new hops each month.” In addition, each new beer has a new pump handle, with original art by Cherry Burns Salmond. In 1980, Guinness put out a calendar with each month representing one of the zodiac signs, which I posted throughout 2011, so I thought it would be fun to share these throughout this year.
Aquarius, the water-bearer, is from January 20-February 19.

To learn more about Aquarius, see:
- Astrology Online
- Universal Psychic Guild
- Wikipedia
- Zodiac Signs
Patent No. 3933282A: Universal Tavern Unit For Keg Tapping Device

Today in 1976, US Patent 3933282 A was issued, an invention of Frederick F. Stevens, Jr., and assigned to Hoff-Stevens, Inc., for his “Universal Tavern Unit for Keg Tapping Device.” Here’s the Abstract:
A universal tavern unit for a keg tapping device comprises a basic tavern unit for connection to a keg unit permanently or semi-permanently connected to a keg. The basic tavern unit is adapted to cooperate with the keg unit to provide inlet and outlet passageways which communicate with the interior of the keg for the introduction of gas under pressure into the keg and the discharge of beer or other liquid therefrom. The universal tavern unit further includes a pressure relief check valve adaptor assembly for connection to the basic tavern unit to adapt it to the requirements of an associated beer or liquid distribution system.

Beer In Ads #1440: Health With Enjoyment …

Monday’s ad is another one for Schlitz, from 1936. “Schlitz, the beer with Sunshine Vitamin-D,” which is where the “Health with Enjoyment” line comes from. Apparently, “Sunshine Vitamin-D” gave people “that feeling of radiant health,” along with “that sense of bracing invigoration and fresh vitality.” That sounds impressive, doesn’t it. But it gets better. The ad continues. “It gives you the cooling tang that soothes heat-frayed nerves and awakens jaded spirits.” But the conclusion is certainly one that would never fly today. “Beer is good for you — but Schlitz, the beer with Sunshine Vitamin D, extra good for you. Drink it daily — for health with enjoyment.”

Patent No. 1125735A: Keg Or Container

Today in 1915, US Patent 1125735 A was issued, an invention of Frank A. Schaum and Eugene F. Wales, for their “Keg or Container.” There’s no Abstract, but the description explains that the “invention relates to kegs or other containers and has for its object reinforcing devices for strengthening the container.” They continue. “A further improvement is devices for holding the hoops in place. These devices may be made part of the reinforcing structure.”

Patent No. 4720076A: For A Carbon Dioxide Gas Pressure Dispense System For Beer

Today in 1988, US Patent 4720076 A was issued, an invention of Roger J. Hyde, for his “Carbon Dioxide Gas Pressure Dispense System for Beer.” Here’s the Abstract:
A dispense tape (10) to control the flow of carbonated beers is configured to minimize pressure drop and turbulence in beer flow to an outlet nozzle (14) when open, the tap having flow restrictor means (52) operatively connected as a downstream extension of the tap valve (30), located in the path of beer flowing from the valve, arranged only to affect beer flow when the tap is nearly closed and configured to substantially restrict beer flow to maximize pressure drop and turbulence; choice of nozzle length/bore ratio enabling either a creamy flow or a squib of beer to be dispensed.


Beer In Ads #1439: The World Looks Brighter

Sunday’s ad is also for Schlitz, from 1942. So when, exactly, is it that “The world looks brighter?” Why, it’s when you discover “that famous flavor found only in Schlitz.” The other big news in the ad, buried at the bottom is the fact that they just debuted a new quart-size bottle, which they call a “guest bottle.” I wonder why they’d call the larger package a “guest bottle.”

Patent No. 356323A: Machine For Picking And Separating Hops

Today in 1887, US Patent 356323 A was issued, an invention of Franklin Leonard, for his “Machine for Picking and Separating Hops.” There’s no Abstract, and the description is hard to read, as well, but it’s a “new and improved Machine for Picking and Separating Hops from the Vines.”


Patent No. 2105776A: Beer Cooler Keg

Today in 1938, US Patent 2105776 A was issued, an invention of John Panagopoulos, for his “Beer Cooler Keg.” There’s no Abstract, but in the description, he explains that the “principal object of this invention is to provide a beer keg having a cooling coil positioned therein.”

