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Jay R. Brooks on Beer

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Hop Varieties & Their Characters

February 23, 2013 By Jay Brooks

hop
Today’s infographic is a chart of hops, divided by their basic characteristics into seven general categories. It was created by a Tim Kreitz, but based on work by homebrew author John Palmer.

hop-varieties

Filed Under: Beers, Just For Fun Tagged With: Hops, Infographics

Beer In Ads #808: Beer On The Fishing Trip

February 22, 2013 By Jay Brooks


Friday’s ad is still another one for Schlitz, this one also from 1949. It, too, is part of their “I was curious” series that always features three panels. This one features a group of people on a fishing trip, with all of the men in flannel and two in hats — one a cap but the other is a fedora?!? I don’t think I’ve ever seen anyone wearing a fedora camping before. There are five beer bottles on the tray, but only four people. Who’s that fifth bottle for?

Schlitz-1949-fishing

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

George Washington’s Small Beer

February 22, 2013 By Jay Brooks

George-Washington-L
Today is the day we celebrate the birthday of George Washington, though he probably celebrated it on the 11th, because that’s what day the calendar read when he was born. That’s because when Washington was born in 1731, the British government still used the Julian calendar, but the British Calendar (New Style) Act of 1750, implemented the Gregorian calendar in 1752, and that’s the calendar system we still use today in the U.S. When it was adjusted, eleven days were added, and George went from having a birthday of February 11, 1731 to February 22, 1732, which is the one we use today.

I did a column several years ago for the San Francisco Chronicle, before I started working for rival Bay Area Newsgroup, about Washington’s love of Porter and his efforts making small beer. Washington’s handwritten recipe has famously survived and can be seen at the New York Public Library. It was in his “Notebook as a Virginia Colonel,” from 1757. And below it what it looks like.

GW-small-beer-recipe

Luckily, his penmanship has been translated:

To make Small Beer

Take a large Sifter full of Bran Hops to your Taste. “” Boil these 3 hours. Then strain out 30 Gallons into a Cooler, put in 3 Gallons Molasses while the Beer is scalding hot or rather drain the molasses into the Cooler & strain the Beer on it while boiling Hot. Let this stand till it is little more than Blood warm. Then put in a quart of Yeast if the weather is very cold, cover it over with a Blanket & let it work in the Cooler 24 hours. Then put it into the Cask “” leave the Bung[hole] open till it is almost done working “” Bottle it that day Week it was Brewed.

Most people agree it probably wasn’t the best tasting beer, and I believe that there were efforts a few years ago to recreate it faithfully, but I don’t recall hearing those experiments turned out. Still, it’s nice to remember that our founding fathers were beer drinkers and, in some cases, brewers, as well.

McKowen-geo-wash-beer
I love this illustration of Washington throwing back a cold one, by Canadian artist Scott McKowen, which he did for a Wired article about Tom Kehoe, at Yards Brewing in Philadelphia, recreating some colonial beer recipes.

Filed Under: Beers, Just For Fun Tagged With: History, Recipes

Two Beer Companies, 210 Beer Brands

February 22, 2013 By Jay Brooks

ABI sabmiller
Today’s infographic is an interesting one, created by NPR. Entitled Two Beer Companies, 210 Brands, it shows all of the beer brands owned by Anheuser-Busch InBev and SABMiller across the globe. Below the map, there’s also a list of brands by country, color-coded by which beer giant owns or controls them. How accurate is it? Hard to say. It doesn’t appear to include line extensions, which would balloon the chart to many times its current size, but glancing at the list for the United states, it looks like it may be missing some, though to be fair I didn’t do a line by line comparison.

two-beer-companies
Click here to see the chart full size.

Filed Under: Breweries, Just For Fun Tagged With: Anheuser-Busch InBev, Big Brewers, Business, Infographics, International, SABMiller

Beer In Ads #807: Beer By The Swimming Pool

February 21, 2013 By Jay Brooks


Thursday’s ad is yet another one for Schlitz, this one from 1949. It, too, is part of their “I was curious” series that always features three panels. This one features two couples around a swimming pool. Despite the fact that at least one of them has been in the pool, all of their hair remains perfect. And I always thought that one of the advantages of cans was so that you wouldn’t accidentally break them in a place where people might be barefoot, like a swimming pool. But there folks got the cans, but are pouring them into what looks like glass, though perhaps they’re plastic glassware.

Schlitz-1949-swimming

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

A Bud Is A Bud Is A Bud

February 21, 2013 By Jay Brooks

budvar
Oh, I hate to pick on the mainstream media as they cover the world of beer, but this is too delicious not to point out. In a story about the proposed buyout of Grupo Modelo by Anheuser-Busch InBev, entitled The Great Beer Monopoly Deal May Be Back On, the Atlantic features the following photo, which I downloaded in case somebody gets wise and replaces it. And a hat tip to Tom Dalldorf for sending me the link. I guess one Bud’s as good as another. Can I assume I don’t have to draw a diagram?

budvar-ab

Filed Under: Beers, Breweries, Editorial, Just For Fun, News Tagged With: Anheuser-Busch InBev, Business, Mainstream Coverage

How Far Will Home Brewing Take You?

February 21, 2013 By Jay Brooks

home-brew-graphic
Today’s infographic is about just How Far Will Home Brewing Take You?, created by Brewer’s Friend, a homebrewing website.

brewersfriend_infographic_full
Click here to see the infographic full size.

Filed Under: Just For Fun Tagged With: Homebrewing, Infographics

What Is Addiction?

February 21, 2013 By Jay Brooks

addiction
In my experience, people who don’t like alcohol, and especially hate the people who do enjoy it, often tend to blame the alcohol as being addictive. I’ve always found that odd, since not everybody who takes a drink automatically becomes an alcoholic, unable to stop drinking. In fact, it doesn’t work that way for most people, and certainly nobody I’ve ever met. It should be obvious to everyone that some people have more addictive personalities than others. Whether that’s genetic, learned or some combination of the two is still an open question, but what’s clear is that it effects different people differently. That alone should let alcohol off the hook, but it never does. Many people remain convinced that addiction is confined to the traditional instruments of sin: booze and drugs.

But gambling can be an addiction, can’t it? And there’s certainly food addictions, in part foisted on society by unscrupulous processed food companies who add sugar and salt and fat to everything. But the point is that as the list of accepted addictions grows, it confirms what I’ve believed all along. That addiction has to do with the addictive personality — the person — and not the object of the addiction. There are, of course, substances which have addictive properties. Tobacco springs to mind, but even it doesn’t effect everybody the same way. Over the course of my life, I’ve had the odd cigarette, and even enjoyed the occasional cigar, but have never felt like I *had* to have another one. That may just be because I don’t have an addictive personalty for such things, or it may take more repeated use before it kicks in, though I doubt it. It seems more likely it’s the former. So while I have no doubt that cigarettes are bad for me, I don’t fear they’ll grab hold of me and I’ll be unable to stop smoking.

So why is it that the neo-prohibitionists seem so reluctant to include personal responsibility as a factor, if not the factor? It boggles the mind. They seem far more interested in blaming the alcohol companies for trying to “hook” people in with advertising, as if people have no choice but to fall prey and begin binge drinking. Some anti-alcohol groups have gone so far as to portray alcohol in a syringe in an attempt to paint heroin and beer as the same.

beer-syringe-white

With the publication this May of the new DSM-5, the bible of psychiatric disorders and treatment that’s put out by the American Psychiatric Association, “compulsive gambling” will be added to the list of accepted “addictions.” The DSM-5 also replaced the term “dependence” and goes back to using the term “addiction” again instead. Why that’s the case is a fascinating story in and of itself, which you can read an overview of in Blinded by Biochemistry. Oddly enough, compulsive “binge-eating” and “hypersexuality” are both not considered addictions, at least not yet. As Stanton Peele, author of Love and Addiction, writes, “Binge-drinking can bring on addiction, but not binge-eating? How come?”

I’m convinced that’s because of the social acceptability of eating, as contrasted by the demonization of alcohol. Drinking has been treated as a sin and a moral failing by alcohol’s opponents for so long now that the very concept has been absorbed into the culture at large. The DSM-5 is merely reflecting that prejudice in our society.

But as Steele points out in a more recent article, What Is Addiction? Addiction isn’t what it used to be, the New York Times recently identified new trends of addiction, that of being addicted to “junk food” and playing “mindless games.” (How those can be considered “new” is also quite puzzling, frankly.) But as I can’t quite shake the notion that it’s not the substance of the addiction that’s at fault, but the individual’s reaction to it that makes it addictive, Steele offers some confirmation that I’m not off my rocker.

What makes such a thing an addiction? And it is no more the existence and consumption of junk food, repetitive games or other video stimulation, or placing a bet that makes it so; it is the way the individual interprets and reacts to the experience of the thing in the context of his or her life that creates an addiction (think of heroin addiction in Vietnam, soon left behind by most vets on their return home). When a powerful experience is welcomed for its reassurance and as a life solution, when it become preoccupying and detrimental to the consumer, and — finally — when the individual him or herself comes to see and to believe that the experience is addictive — voila!

addiction

But as Steele wrote earlier in Psychology Today magazine:

Addiction is the search for emotional satisfaction — for a sense of security, a sense of being loved, even a sense of control over life. But the gratification is temporary and illusory, and the behavior results instead in greater self-disgust, reduced psychological security, and poorer coping ability. That’s what all addictions have in common.

As he points out, we can never agree on a exhaustive list of all of the stuff one could become addicted to, because it’s not about the object of addiction, but the addictive person’s reaction and relationship to his particular obsession. And that’s where, in his opinion, the new DSM-5 is still taking the wrong approach by “viewing the nature of addiction as a characteristic of specific substances,” because it doesn’t recognize the basic truth that addiction is more complicated than just banning anything that someone might become addicted to. Steele continues.

[T]hink about obsessive-compulsive disorder (OCD): People are not diagnosed based on the specific habit they repeat — be it hand-washing or checking locked doors. They are diagnosed with OCD because of how life-disruptive and compulsive the habit is. Similarly, addictive disorders are about how badly a habit harms a person’s life.

And that is, or should be, the point. How a person reacts to anything, and alcohol in particular, is almost as individual and unique as they are. Most people can drink beer responsibly and without their lives falling into ruin. A few can’t. But can we please stop targeting the beer and use those same resources to get the minority of people who can’t some help?

Filed Under: Beers, Editorial, Politics & Law Tagged With: Health & Beer, Science

Beer In Ads #806: Horseshoes and Beer

February 20, 2013 By Jay Brooks


Wednesday’s ad is another one for Schlitz, also from 1950. It, too, is part of their “I was curious” series that always features three panels. This one features a backyard picnic where horseshoes are being played. I love how in the 1950s people dressed up for a picnic. The fellow in the yellow shirt even has matching socks.

Schlitz-1950-picnic

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Your Beer Drinking Speed

February 20, 2013 By Jay Brooks

speedometer
Today’s infographic is by cartoonist Christiann MacAuley and was done over the 4th of July holiday last year for her beer drinking brethern. In her Your Beer Drinking Speed, she maps out how the speed with which you consume alcohol effects you.

beer_drinking_speed
Click here to see the chart full size.

Filed Under: Just For Fun Tagged With: Health & Beer, Infographics

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