Today in 2008, US Patent 20080110854 A1 was issued, an invention of Jason M. Kelly, assigned to Coors Brewing Company, for his “Beverage Bottle With Gripping Feature.” Here’s the Abstract:

A container is provided with integral gripping features. The gripping features are preferably provided in two opposing groups located on opposite sides of the mid-section of the container. The gripping features include a plurality of finger grips that are adapted to conform to the placement of the thumb and fingers when grasping the container. The finger grips are elliptical shaped cavities, and ridges extend between each of the adjacent finger grips.