I need to tread lightly here, as my own wife is a blonde. Two new television commercials by Atlanta’s Red Brick Brewing play on the stereotype of dumb blondes. Funny or insensitive, I’m staying out of it.
Jay R. Brooks on Beer
Jay R. Brooks on Beer
I need to tread lightly here, as my own wife is a blonde. Two new television commercials by Atlanta’s Red Brick Brewing play on the stereotype of dumb blondes. Funny or insensitive, I’m staying out of it.
The one thing I took away from this was that the actors were drinking beer in the ads. I thought that was illegal, showing people actually drinking in alcohol ads.
Mitch makes an interesting point–and I wonder, are these internet-only ads? (Because I assume the internet isn’t regulated the way broadcast channels are.)
But more importantly, these ads are TERRIBLE. The lightly-veiled misogyny in beer ads has always been bad, but at least it’s mostly a macro phenomenon. But now, just at the moment craft beer is starting to appeal broadly to women, this comes along. Inexcusable. Also, the unspoken double-entendre in the tagline is ghastly, as well.
I think the ban on beer drinking in ads expired. At one time hard alcohol was not seen on tv either, and that went by the wayside awhile back (though that was a voluntary ban on the distillers part i’m pretty sure)
i remember an old foster commercial when the ban on drinking beer was an issue and featured in the ad…
as for the red brick ad..um..yeah…lets just walk away quietly and pretend we never saw it…
The guys in the second spot drink beer like a 13 year old smokes a cigarette.
And the legs up in the air in the second spot? C’mon.
First spot.
In the second spot, why is the beer she is picking up (and they are drinking) with the old label, then the beer that gets featured a bottle with the new label?
How did no one catch that?
As usual, Jeff beat me to my point.
These ads are really terrible.
In the future I’d hope the smaller brewers would move away from the goofy and into an actual message. They are better than that – in principle (although not as good at the funny as the large guys)
This is not an ad, it is a Youtube video. The guys at the brewery were hoping it would go viral. It didnt.
this must be the week for these kind of ads–though it looks like it was posted a couple of years ago, it’s the first time I’m seeing it. The innuendo runs deep on this one too.
http://creativead.tumblr.com/post/289526533
Well. It’s not as if us girls have a hard enough time in the beer community as it is…
It seems like a genius move to me – drive half of your potential consumers away by mocking them in a commercial (youtube or not). Brilliant.
Nothing like drinking “craft” beer from a bottle. Maybe I should try that with my next Cantillon.