Saturday’s ad is for “Coors Beer,” from 1937. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features the tagline “As Cool—As Clean—As Refreshing,” which then Coors reveals by which they mean “As a Snow-Fed Stream High Up in the Rockies.” Um, okay.

Friday’s ad is for “Coors Beer,” from 1937. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features the headline “What do you drink … the LABEL or the BEER?” and argues that you should ignore other, old, and well-known brewery names and drink their beer instead. Um, okay.

Thursday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one features the Coors’ famous waterfall, but it’s the text in this one I love. “When your palate is keenest, the ambrosial brilliance of Coors Export Lager is most enjoyed.” Now that’s a phrase I need to start using, “ambrosial brilliance.”

Wednesday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one is another “Confidence” ad, this time equating the confidence of the bridge cable maker from the steel worker’s confidence and then compares that to customers’ confidence in “Coors Export Lager.” Um, okay.

Monday’s ad is for “Coors Beer,” from 1936. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one says that seeing a “Coors on Tap” means “A Sure ‘Sign‘ of a Good Stein.” Yeah, they went there. But since I’m a pun lover, I’ll let it slide.

Sunday’s ad is for “Coors Beer,” from 1936. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one advertises special packaging for the holidays, which “Makes a Glorious Gift to Friends, Lists of Employees Or Jovial Associates.”

Saturday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one compares “A Privilege that is Yours.” like “the genius and skill of a great composer.” And the other “privilege” they want to call your attention to is drink a Coors, a comparison which makes almost no sense whatsoever.

Friday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This shows one way that “Nature at its Best,” because it made the Bonneville salt flats which turned out to be the best motor speedway,” which naturally (pun intended) leads to the creation of perfect spring water for brewing beer in the Rocky Mountains. Um, okay.

Thursday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that “Pearls Are Hard To Find,” and compares that to “Water Perfect For Brewing Beer,” which I guess is sort of true