Tuesday’s ad is for Bières du Lion, from maybe the 1940s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. Also, some sources say it wasn’t known as du Lion until 1940, but I have found letters with the Brasserie du Lion letterhead dated in 1935. I don’t know who the artist is who created this poster.

Monday’s ad is for Ligna Extra Fine, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. I don’t know who the artist is who created this poster.

Sunday’s ad is for Extra Ligne, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. I don’t know who the artist is who created this poster.

Saturday’s ad is for Belge Ligne, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. I don’t know who the artist is who created this poster.

Friday’s ad is for Saison Ligne, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. One source claims it was known as Brasserie de Ligne from 1910 to 1914, and then again from 1929 to 1940. I don’t know who the artist is who created this poster.

Thursday’s ad is for Lion Oude Man Vieille Biere, from 1965. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie du Lion (sometimes referred to as Grande Brasserie du Lion) which is located in Tournai (known in Dutch as Doornik and historically as Dornick in English), and is a Walloon municipality of Belgium. As far as I can tell, it was founded in 1892 as Brasserie Auguste, and after 1910 was known by a variety of names, including Brasserie de Ligne, Brasserie de l’Alliance, and eventually Grande Brasserie du Lion Tournai. Although it seems possible the original Brassier du Lion was founded in Tournai and acquired the brewery in Ligne, renaming it. Also, some sources say it wasn’t known as du Lion until 1940, but I have found letters with the Brasserie du Lion letterhead dated in 1935. I don’t know who the artist is who created this poster.

Thursday’s ad is for Op-Ale, from 1965. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij De Smedt which is located in the Flemish Brabant municipality of Opwijk, in Belgium. It was founded in 1790, but was acquired by Heineken in the early 2000s, who changed its name to the Affligem Brewery, although in 2010 Heineken dissolved Affligem and folded it into Alken-Maes. According to them, Op-Ales originated “at the beginning of the 20th century, after a “Competition for the Improvement of Belgian Beer” was launched to counterbalance new imported beers that entered the market. The competition inspired numerous brewers to create amber-colored beers based on mineral-rich brewing water, light-colored caramel malts and soft aroma hops. These beers are commonly referred to as Spéciale Belge.” At the bottom of the ad, it reads. “Dat is Fijn Bier,” which translates as “That is fun beer.” I don’t know who the artist is who created this poster, although it was designed and printed by the design firm Etipan in Brussels.