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Jay R. Brooks on Beer

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Beer In Ads #3385: Gueuze Merlo

June 18, 2020 By Jay Brooks

Thursday’s ad is for Gueuze Merlo, from after 1940. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Merlink, which was “formed after a merger of Merlo and Linkebeek breweries in 1940. Merlo was founded in Uccle as “Brasserie L. Vandenperre” in 1892. I’m not sure who created this metal sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3384: Mort Subite

June 17, 2020 By Jay Brooks

Wednesday’s ad is for Mort Subite, from probably mid-20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Mort Subite, founded in 1869 when “Johanna Philipina Bastaerts married Jan Fransiscus De Keersmaeker, a farmer. Johanna had inherited what was previously a brewery from her brother, and Jan soon became a part of it. The Bastaerts-De Keersmaeker family had five children, including three sons. One son, Felix Jan De Keersmaeker (1840–1912) eventually inherited the brewery. Felix, who married twice, had one son named Hubert (1896–1945) who took over the brewery at a young age after the death of his father.” I’m not sure who created this metal sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3383: Gueuze Boon

June 16, 2020 By Jay Brooks

Tuesday’s ad is for Gueuze Boon, from the present, although it’s in the style of the mid-20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brouwerij Boon, founded by Frank Boon in Lembeek, which is part of the city and municipality of Halle, Belgium. It was founded in 1978. I’m not sure who created this metal sign.

Here’s a slightly smaller, though a little clearer, image of the sign.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, Flanders, History

Beer In Ads #3382: St. George & The Rodenbach

June 15, 2020 By Jay Brooks

Monday’s ad is for Rodenbach, from mid-20th century. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brewery Rodenbach, founded by four Rodenbach brothers (Pedro, Alexander, Ferdinand and Constantijn) in Roeselare which is located in West Flanders, Belgium. It was founded in 1821, but today is owned by Palm Breweries. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3381: Gueuze Flandrine

June 14, 2020 By Jay Brooks

Sunday’s ad is for Gueuze Flandrine, from 1957. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brewery Louwaege Gebr. N.V., founded by Placide Louwaege in Kortemark, which is a municipality in West Flanders, Belgium. Also known as “Brasserie de Arend,” it was founded in 1877, but was acquired by Alken-Maes in 2002. One website claims this is the “only this advertising sign was ever made for Gueuze Flandrine. I’m not sure who created this poster, but it was published by Rob Otten in Brussels.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, Flanders, History

Beer In Ads #3380: Brasserie A. Cnop

June 13, 2020 By Jay Brooks

Saturday’s ad is for Brasserie A. Cnop, from 1954. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Brasserie A. Cnop, founded by Auguste Cnop in Anderlecht, which is a municipality in the Brussels-Capital Region of Belgium. No one seems to know when it was founded, although it was active in the 1930s and was still a going concern by the 1950s. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #3379: Van Alen Gueuze

June 12, 2020 By Jay Brooks

Friday’s ad is for Van Alen Gueuze & Kriek, from 1949. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Van Alen lambic brewery, located in Waanrode, in East Flanders, Belgium. No on seems to know when it was founded, but it closed in 1980. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3378: Gueuze Corona

June 11, 2020 By Jay Brooks

Thursday’s ad is for Gueuze Corona, from 1949. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the De Keersmaecker lambic brewery, located in Wolvertem, which is part of the municipality of Meise, located in the Belgian province of Flemish Brabant. It was founded in 1871, but in 1967 became part of the conglomeration of lambic breweries called Brasserie Brabrux. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3377: Staceghem Bier

June 10, 2020 By Jay Brooks

Wednesday’s ad is for Staceghem Bier, from 1950. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Staceghem Brewery, located in Harelbekem, in the West Flanders region of Belgium. It was founded in 1894, but closed in 1969. The brewery was demolished in 1976. The poster was created by Belgian artist Dany Jannin.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3376: Staceghem’s Bier

June 9, 2020 By Jay Brooks

Tuesday’s ad is for Staceghem’s Bier, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Staceghem Brewery, located in Harelbekem, in the West Flanders region of Belgium. It was founded in 1894, but closed in 1969. The brewery was demolished in 1976. The poster was printed by Goddaer, Kortrijk, although I don’t know who the artist was who created it.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

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