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Jay R. Brooks on Beer

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Beer In Ads #3366: Enjoy Again!

May 30, 2020 By Jay Brooks

Friday’s ad is for Heineken, from maybe the 1960s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3365: Among Friends We Drink Heineken

May 29, 2020 By Jay Brooks

Friday’s ad is for Heineken, from maybe the 1960s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the top, “Entre amis on boit Heineken la bière de l’élite,” Google translates as “Among friends we drink Heineken the beer of the elite.” Since it mentions being imported in the text, as well, this was undoubtedly for sales in another country, but I’m not sure which one nor do I know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3364: Heineken Eyes

May 28, 2020 By Jay Brooks

Thursday’s ad is for Heineken, from 1953. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. This poster was created by Dutch artist Frans Mettes.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3363: Heineken’s Bokbier Flowers

May 27, 2020 By Jay Brooks

Wednesday’s ad is for Heineken, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. I don’t know who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3362: Delicious Clear Heineken

May 26, 2020 By Jay Brooks

Tuesday’s ad is for Heineken, from maybe the 1970s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Heerlijk, helder Heineken,” Google translates as “Delicious clear Heineken.” Ah, remember when beer being clear was a positive descriptor?

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3361: Four Pints Of Heineken

May 25, 2020 By Jay Brooks

Monday’s ad is for Heineken, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3360: Heineken, Delicious! Hygienic! Sustainable!

May 24, 2020 By Jay Brooks

Sunday’s ad is for Heineken, from maybe the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Heerlijk! Hygienisch! Houdbaar!” Google translates as “Delicious! Hygienic! Sustainable!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3359: Heineken, Favoured In 128 Countries

May 23, 2020 By Jay Brooks

Saturday’s ad is for Heineken, from maybe the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3358: Nope.

May 22, 2020 By Jay Brooks

Friday’s ad is for Heineken, from 1978. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Beer In Ads #3357: Heineken’s Houdbaar Flesschenbier

May 21, 2020 By Jay Brooks

Thursday’s ad is for Heineken, from maybe the 1940s or 50s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. In addition to the text at the bottom, “Gebotteld in de Brouwerij” is translated by Google as “Bottled in the Brewery,” below Heineken’s at the top are the two words “Houdbaar Flesschenbier,” which Google translates as “Shelfable bottle beer.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

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