Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2682: Christening Of Kip’s Bay

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Monday’s ad is for Knickerbocker Beer, from 1954. This is number 5 in a series by the Jacob Ruppert Brewing Co. The fifth one shows the “Christening Of Kip’s Bay,” illustrated by Lumen Martin Winter. It depicts the story of an incident during the Revolutionary War, with text by author Washington Irving. “Kips Bay was an inlet of the East River running from what is now 32nd Street to 37th Street.” According to Wikipedia:

Kips Bay was the site of the Landing at Kip’s Bay (September 15, 1776), an episode of the American Revolutionary War and part of the New York and New Jersey campaign. About 4,000 British Army troops under General William Howe landed at Kips Bay on September 15, 1776, near what is now the foot of East 33rd Street. Howe’s forces defeated about 500 American militiamen commanded by Colonel William Douglas. The American forces immediately retreated and the British occupied New York City soon afterward.

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Beer In Ads #2681: Dutch Weight

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Sunday’s ad is for Knickerbocker Beer, from 1954. This is number 4 in a series by the Jacob Ruppert Brewing Co. The fourth one shows when “Dutch Weight,” illustrated by Lumen Martin Winter. It depicts a rather weird story of Native Americans being cheated by Dutch traders, with text by author Washington Irving.

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Beer In Ads #2680: Dutch Landing At Communipaw

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Saturday’s ad is for Knickerbocker Beer, from 1954. This is number 3 in a series by the Jacob Ruppert Brewing Co. The third one shows when “Dutch Landing at Communipaw,” illustrated by Lumen Martin Winter. It depicts a rather weird story of Native Americans committing suicide after hearing a trumpet, with text by author Washington Irving.

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Beer In Ads #2677: Buckeye Scores Again

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Wednesday’s ad is for Buckeye Sparkling Dry Beer, from 1961. Buckeye Brewing was in Toledo, Ohio. The ad shows three different size bottles of Buckeye Beer bowling. This is at a time when the TV show “Bowling for Dollars” was the highest rated sports show on television, so it makes sense. But the anthropomorphized bottles still look a little unsettling to me, though I can’t quite put my finger on exactly why.

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Beer In Ads #2676: New Party Brew

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Tuesday’s ad is for Goetz Country Club Malt Liquor, from 1955. These ads are closer to when Country Club malt liquor debuted, and I found three ads that are very similar, with almost the same ad copy, but with different illustrations, but all sending the same message, that malt liquor is a “Party Brew.” “So smooth — so different! Looks inviting … tastes exciting!”

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This one’s at a backyard barbecue.

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Whereas this one is inside, in what looks like a rec. room. The woman holding the beer looks like the same one from the first ad above.

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Thi last one looks like someone’s living room, or perhaps all those white sweaters means it’s a frat house or some other organization. Either way, there’s some real partying going on.

Beer In Ads #2675: If You Like Beer A Lot

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Monday’s ad is for Goetz Country Club Malt Liquor, from 1967. Goetz Brewing by this time had been bought by Pearl Brewing, and they were brewing the Country Club brand. The ad shows a can of Country Club next to a full glass of beer, er … I mean malt liquor. These are surrounded by a bunch of empty brown bottles, with the following ad copy: “If you like beer a lot, you’ll like Country Club more.” And why would that be the case, you may be wondering. Well, they do offer an answer. “Because it is.” It certainly is.

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Beer In Ads #2674: Starts Where Beer Leaves Off

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Sunday’s ad is for Goetz Country Club Malt Liquor, from 1967. Goetz Brewing by this time had been bought by Pearl Brewing, and they were brewing the Country Club brand. The ad shows a can of Country Club seen through a half-empty (or is that half-full?), which apparently “Starts Where Beer Leaves Off.” And I love this descriptor, I’m going to have to add it into my rotation. It apparently has “walloping good taste.”

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Beer In Ads #2673: Strong Men Have Decided Preferences

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Saturday’s ad is for Goetz Country Club Malt Liquor, from 1967. Goetz Brewing by this time had been bought by Pearl Brewing, and they were brewing the Country Club brand. The ad shows a small crumpled can of malt liquor on a black background. The ad refers to malt liquor as “a masculine cousin of the other brews” and “not a beer or ale.” But perhaps most hilarious is this. “Country Club’s special fermenting agent gives it a lively quality that, frankly, appeals mostly to men.” Way to cut off half the population to your product. That seems like a good idea, doesn’t it?

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