Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Ads #2513: My Beer Is Rheingold Says Ed Sullivan

January 6, 2018 By Jay Brooks


Saturday’s ad is for Rheingold, from 1958. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American television personality, sports and entertainment reporter, and syndicated columnist Ed Sullivan, is portrayed as a busy newspaper columnist, but at least he has Rheingold Extra Dry to drink after work.

1946-Rheingold-Beer-Ed-Sullivan

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2512: My Beer Is Rheingold Says Bob Hope

January 5, 2018 By Jay Brooks


Friday’s ad is for Rheingold, from 1958. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American comedian, vaudevillian, actor, singer, dancer, athlete and author Bob Hope, is getting a pour of Rheingold Extra Dry from another Bob Hope who’s inside the television, and threatening to “ad lib all night about it.”

Rheingold-bob-hope

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2511: My Beer Is Rheingold Says Shelley Winters

January 4, 2018 By Jay Brooks


Thursday’s ad is for Rheingold, from 1954. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Shelley Winters, compares recording her voice and hearing the authentic playback, to Rheingold Extra Dry. Yeah, it didn’t make much sense to me either.

Rheingold-shelly-winters

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2510: My Beer Is Rheingold Says John Wayne

January 3, 2018 By Jay Brooks


Wednesday’s ad is for Rheingold, from 1952. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor and filmmaker John Wayne, discusses his love of Autumn and Winter, and how his favorite beer for those seasons is Rheingold Extra Dry.

Rheingold-1950s-john-wayne

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold

Beer In Ads #2509: My Beer Is Rheingold Says David Niven

January 2, 2018 By Jay Brooks


Tuesday’s ad is for Rheingold, from 1954. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, English actor David Niven, discusses his love for Rheingold Extra Dry.

Rheingold-1954-david-niven

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #2508: My Beer Is Rheingold Says Marlene Dietrich

January 1, 2018 By Jay Brooks


Monday’s ad is for Rheingold, from 1953. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, German actress and singer Marlene Dietrich, supposedly lover to drink Rheingold Extra Dry whenever she’s in New York.

Rheingold-1953-marlene-dietrich

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold

Beer In Ads #2507: The Pelican, That Feathered Freak

December 31, 2017 By Jay Brooks


Sunday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a pelican, with another one in the background with four bottles of Guinness in his bill, being chased by a zookeeper. And at the bottom is this simple poem:

The Pelican, that feathered freak,
Is famed for his capacious beak.
Guinness provides the reason why —
His bill is for a week’s supply!

Guinness-1952-pelican

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Poetry

Beer In Ads #2506: The Ostrich, Travelers Recall

December 30, 2017 By Jay Brooks


Saturday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features an ostrich, with three more in the background, one of which swallowed the zookeeper’s pint glass. And at the bottom is this simple poem:

The Ostrich, travelers recall,
Enjoys his Guinness, glass and all.
How sad the Guinness takes so long
To get to where it does belong!

Guinness-1952-ostrich

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Poetry

Beer In Ads #2505: Ma-Supials Have A Pouch, Or Bin

December 29, 2017 By Jay Brooks


Friday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a kangaroo, with another one in the background surprising a zookeeper. And at the bottom is this simple poem:

Ma-supials have a pouch, or bin
To stow their little treasures in.
Not strange if Mrs. Kangaroo
Should poppa a Guinness in it, too!

Guinness-1952-kangaroos

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Poetry

Beer In Ads #2504: Insatiable Carnivore!

December 28, 2017 By Jay Brooks


Thursday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a roaring lion, with another one in the background chasing a zookeeper who’s holding a bottle and glass of Guinness on a tray. And at the bottom is this simple poem:

Insatiable carnivore!
Oh, how voraciously you roar!
Is it because, like us, you feel
You need a Guinness with your meal?

Guinness-1952-lions

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History, Literature, Poetry

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Beer In Ads #5101: Ottakringer Mai-Bock Licht October 13, 2025
  • Historic Beer Birthday: George Younger, 1st Viscount Younger of Leckie October 13, 2025
  • Beer Birthday: Will Meyers October 13, 2025
  • Beer Birthday: Megan Parisi October 13, 2025
  • Beer In Ads #5100: There Are Good Reasons Why Hornung’s White Bock Beer Was Awarded First Prize October 12, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.