Saturday’s ad is for Rheingold, from 1958. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American television personality, sports and entertainment reporter, and syndicated columnist Ed Sullivan, is portrayed as a busy newspaper columnist, but at least he has Rheingold Extra Dry to drink after work.
Beer In Ads #2512: My Beer Is Rheingold Says Bob Hope
Friday’s ad is for Rheingold, from 1958. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American comedian, vaudevillian, actor, singer, dancer, athlete and author Bob Hope, is getting a pour of Rheingold Extra Dry from another Bob Hope who’s inside the television, and threatening to “ad lib all night about it.”
Beer In Ads #2511: My Beer Is Rheingold Says Shelley Winters
Thursday’s ad is for Rheingold, from 1954. In the early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress Shelley Winters, compares recording her voice and hearing the authentic playback, to Rheingold Extra Dry. Yeah, it didn’t make much sense to me either.

Beer In Ads #2510: My Beer Is Rheingold Says John Wayne
Wednesday’s ad is for Rheingold, from 1952. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor and filmmaker John Wayne, discusses his love of Autumn and Winter, and how his favorite beer for those seasons is Rheingold Extra Dry.

Beer In Ads #2509: My Beer Is Rheingold Says David Niven
Tuesday’s ad is for Rheingold, from 1954. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, English actor David Niven, discusses his love for Rheingold Extra Dry.

Beer In Ads #2508: My Beer Is Rheingold Says Marlene Dietrich
Monday’s ad is for Rheingold, from 1953. In the early 1950s, Rheingold recruited a number of prominent celebreties to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, German actress and singer Marlene Dietrich, supposedly lover to drink Rheingold Extra Dry whenever she’s in New York.

Beer In Ads #2507: The Pelican, That Feathered Freak
Sunday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a pelican, with another one in the background with four bottles of Guinness in his bill, being chased by a zookeeper. And at the bottom is this simple poem:
The Pelican, that feathered freak,
Is famed for his capacious beak.
Guinness provides the reason why —
His bill is for a week’s supply!
Beer In Ads #2506: The Ostrich, Travelers Recall
Saturday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features an ostrich, with three more in the background, one of which swallowed the zookeeper’s pint glass. And at the bottom is this simple poem:
The Ostrich, travelers recall,
Enjoys his Guinness, glass and all.
How sad the Guinness takes so long
To get to where it does belong!
Beer In Ads #2505: Ma-Supials Have A Pouch, Or Bin
Friday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a kangaroo, with another one in the background surprising a zookeeper. And at the bottom is this simple poem:
Ma-supials have a pouch, or bin
To stow their little treasures in.
Not strange if Mrs. Kangaroo
Should poppa a Guinness in it, too!
Beer In Ads #2504: Insatiable Carnivore!
Thursday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland (at least I think this is one that did) features a roaring lion, with another one in the background chasing a zookeeper who’s holding a bottle and glass of Guinness on a tray. And at the bottom is this simple poem:
Insatiable carnivore!
Oh, how voraciously you roar!
Is it because, like us, you feel
You need a Guinness with your meal?