Monday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1961, features a couple sitting in the grass in front of an antique car. He has a case of Genesee beer on his lap, and is pulling one out to open it, wearing a big grin. He wife or girlfriend is also smiling at him, while clutching a trophy close to her, which perhaps was their prize for best car at the antique car show.

Sunday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1960s or 70s, features a couple casually fishing while loving staring into each other’s eyes. Between them is a cooler of Genesee beer, which may already be empty given how much they’re ignoring the fish.

Saturday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1969, features another full glass of beer with the weird foam. The background is a mountain stream, and given that the tagline is “Head Waters,” I guess they’re saying that’s where the weird foam comes from.

Friday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1970, features another full mug of beer with the weird foam. The background is a field of barley, and in the text they claim that they grow their own barley.

Thursday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1970, features a full mug of beer with a background of a winter stream. I don’t understand the fascination with the giant slop of foam that spills over and down the side of the glass that is so common in all of these, and many other, ads at this period of time. They look somewhat unnatural.

Wednesday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from the 1950s, features a ginormous can of Genesee Beer on a raft in a lake, next to a woman fishing. Below is the simple tagline “have a Genesee!”