Thursday’s ad is for Schlitz, from 1943. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with a flower in her hair is holding a beer and gazing into a mirror. What is she looking for? What does she see? Well, she doesn’t see any bitterness. Perhaps she’s too young for that, let’s check in again when she’s older and see how bitter she is then.

Wednesday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a somewhat surreal scene is unfolding, with a giantess towering above a hop field, with a giant bucket filled with hops. Below her in the hop field, tint (or normal-sized) people are going about the business picking hops. Hopefully, she’s a benevolent giant.

Tuesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an over-dressed couple is on a hike through the woods when they come to a stream. So the man carries the woman across the stream, while she carries two bottles of Schlitz. I can’t help but wonder if he would have carried her if she didn’t have the beer?

Moday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman’s hand can be seen reaching for a glass of beer, and she’s got a big blue gem ring on her hand, leading to this groaner of a tagline, “A Gem of a flavor.” It’s quite a rock, but it seems like a stretch to tie it all together.

Sunday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another weird Schlitz ad, another bear sits on a park bench wearing a band uniform playing a Sousaphone. If seeing that doesn’t make you want to drink a beer, I don’t know what will. Maybe that was their plan all along?

Saturday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another weird Schlitz ad, a stunning role reversal in which a rabbit pulls a magician out of his hat. At least the man is holding a giant bottle of Schlitz. Unless, of course, he’s just really small and the bottle is regular size.

Friday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another of the weird bear ads, a female bear (you can tell because of the apron) is skating across a pond of ice, delivering a tray with a bottle of Schlitz beer and two glasses. That definitely is different, although I’m not sure about the refreshing part.

Thursday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a couple is calling friends to invite them over to play cards (based on the man holding a deck of cards in his hands). Trying to seal the deal, he whispers in his wife’s ear, “Tell them we’ll have Schlitz.” That should do it.

Wednesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, the same woman from a previous ad is shown very close-up, showing just a portion of her face puckering up to kiss some hop cones.

Tuesday’s ad is for Schlitz, from 1947. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with an impossibly thin waistline is preparing for a dinner party and the final touch is a bottle of Schlitz placed on the table just so. Well, she didn’t place it there, of course, that job naturally fell to the maid. Now the “table is set for success.”