Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Beer In Ads #2425: The Final Touch

October 10, 2017 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1947. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman with an impossibly thin waistline is preparing for a dinner party and the final touch is a bottle of Schlitz placed on the table just so. Well, she didn’t place it there, of course, that job naturally fell to the maid. Now the “table is set for success.”

Schlitz-1947-final-touch

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #2424: Late Night Bear Snack

October 9, 2017 By Jay Brooks


Monday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an odd one, a small bear cub wearing a nightshirt, slippers and a nightcap, and carrying a candle, is standing in front of an open refrigerator. Apparently, a late night thirst overtook the bear, and he needed a beer. That’s one civilized beer, er… bear.

Schlitz-1946-bear

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #2423: When Gracious Hospitality Calls For The Best

October 8, 2017 By Jay Brooks


Sunday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman is having a candlelit party, probably stressing about last minute details. At least her maid has a tray of Schlitz beer bottles, so that’s taken care of. Check.

Schlitz-1946-candlelight

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #2422: A Real Adventure In Good Living

October 7, 2017 By Jay Brooks


Saturday’s ad is for Schlitz, from the 1950s. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a trio of couples are on a camping trip. They’ve got a roaring fire going and are starting to cool, “A real Adventure in Good Living.” Luckily, they’ve got a bucket of beer, too.

Schlitz-1950s-camping

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #2421: Ah-h — Just Ze Kiss Of Ze Hops

October 6, 2017 By Jay Brooks


Friday’s ad is for Schlitz, from 1944. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a presumably Italian chef declares “Ah-h — just ze kiss of ze hops.”

Schlitz-1944-italian-chef

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #2420: Anticipation

October 5, 2017 By Jay Brooks


Thursday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman in her kitchen is calling out the window to tell her husband that dinner is ready. Behind her, the table is set and there’s a bottle of Schlitz and a beer glass set on the table in anticipation. Because “Today more than ever when men are working especially hard, a bottle of Schlitz brings welcome relaxation at the end of the day.”

Schlitz-1945-anticipation

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #2419: Memories Of A Kiss

October 4, 2017 By Jay Brooks


Wednesday’s ad is for Schlitz, from 1947. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, they show a poster of another Schlitz ad from the year before hanging on the wall, while an architect — or maybe draftsman? — stares at it longingly. I sure hope he doesn’t start kissing it, it’d probably be better if he out and got himself a beer.

Schlitz-1947-poster

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #2418: Mellowed Goodness …

October 3, 2017 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, they show the process for getting hop flavor into beer. Apparently, it’s all done in a land of giants, who pick ginormous hop cones from the bines and shove them into large bottles outside under a hot sun, preferably right in the field by the farm.

Schlitz-1946-giant-hops

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #2417: Just The Kiss Of The Hops Again

October 2, 2017 By Jay Brooks


Monday’s ad is for Schlitz, from 1942. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, another headless woman is puckering up to kiss a few cones of hops, although it looks just as likely that she’s about to blow on them for good luck. Similar to yesterday’s ad, except that this woman has black hair.

schlitz-kiss-head

And here’s the same imagery used for a different ad around the same time period:

Schlitz-Beer-Paper-Ads-Jos-Schlitz-Brewing-Company--Post-Prohibtion

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #2416: Just The Kiss Of The Hops

October 1, 2017 By Jay Brooks


Sunday’s ad is for Schlitz, from 1942. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, the disembodied head of a woman is puckering up to kiss a few cones of hops, although it looks just as likely that she’s about to blow on them for good luck.

Schlitz-1942-kiss-blonde

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg
  • Paul Finch on Beer Birthday: Dann Paquette

Recent Posts

  • Beer Birthday: George Wendt October 17, 2025
  • Beer In Ads #5103: Sprenger Bock Beer October 17, 2025
  • Historic Beer Birthday: Adeline Erisman Sprenger October 16, 2025
  • Historic Beer Birthday: Santiago Graf October 16, 2025
  • Beer In Ads #5102: Bock Beer — The Nutritious Tonic For The Sick, Infirm, The Convalescent And Feeble October 15, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.