Monday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “English actor and novelist” David Niven wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale.

Saturday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “Hungarian actor” Paul Lukas wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale.

Friday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American actress and singer” Ethel Merman wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale.

Thursday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American actor, director, producer, and writer in theater, film, and television” Burgess Meredith wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale.

Wednesday’s ad is for Carling’s Red Cap Ale, from 1949. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features American advertising executive Hall “Cap” Adams holding a beer and giving his testimonial about why he loves Red Cap Ale.

Tuesday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features American polo player Peter Perkins holding a beer and giving his testimonial about why he loves Red Cap Ale.

Monday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “long-time conductor of the Boston Pops Orchestra” Arthur Fiedler holding a beer and giving his testimonial about why he loves Red Cap Ale. “With a combination of musicianship and showmanship, he made the Boston Pops one of the best-known orchestras in the United States. Fiedler was sometimes criticized for over-popularizing music, particularly when adapting popular songs or edited portions of the classical repertoire, but he kept performances informal and sometimes self-mocking to attract a bigger audience.”