Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #2296: Cary Middlecoff, I’ve Found Out

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Saturday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American professional golfer” Cary Middlecoff holding a beer and giving his testimonial about why he loves Red Cap Ale. “His 40 Tour wins place him tenth all-time, and he won three major championships. Middlecoff graduated as a dentist, (and his nickname was “Doc”) but gave up his practice at age 26 to become a full-time Tour golfer.”

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Beer In Ads #2295: Randolph Scott, I’ve Found Out

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Friday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American film actor” Randolph Scott holding a beer and giving his testimonial about why he loves Red Cap Ale. Is it me, or does that glass in his hand look really tiny, as if it was photoshopped in (or whatever they did before Photoshop)?

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Beer In Ads #2294: Grantland Rice, I’ve Found Out

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Thursday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “early 20th-century American sportswriter” Grantland Rice holding a beer and giving his testimonial about why he loves Red Cap Ale.

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In some of the ads, the inset box is not blank, but included another person, presumably a regular non-famous person and probably localized for where the ad ran, if not in a national publication.

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Beer In Ads #2291: Three Rings, Another Christmas Wreath

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Monday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, another man at Christmastime hangs a wreath on his door, but it doesn’t seem like it’s quite right. So he adds a second one, but he’s still dissatisfied. But the third wreath, forming the Ballantine logo, is, again, just right.

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Beer In Ads #2290: Three Rings, Christmas Wreaths

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Sunday’s ad is for Ballantine, from 1939. In this ad, part of a series progressing from one, to two, to three rings, a man at Christmastime hangs a wreath on his door, but it doesn’t seem like it’s quite right. So he adds a second one, but he’s still dissatisfied. But the third wreath, forming the Ballantine logo, is just right.

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Beer In Ads #2288: Three Rings, Seals

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Friday’s ad is for Ballantine, from 1939. In this ad, part of a series progressing from one, to two, to three rings, a talented seal is balancing rings on its nose, first one, then another and finally the three rings of the Ballantine logo. His wings even grew a thumb so he could order a beer “the Handy way.”

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