Tuesday’s ad is another one for Schlitz, from 1936. Between the recipe for “Famous Schlitz Rarebit” and the man pouring a little Schlitz into whatever that dish is — soup, dip, etc. — it’s clear that Schlitz is cooking with beer. Based on the look on his face, I’d say he’s had a few beers before the guests are even due to arrive. And his wife in the shiny blue dress looks like she’s been keeping up, and is bringing in the next round. It’s going to be a great dinner party!

Monday’s ad is another one for Schlitz, from 1936. “Schlitz, the beer with Sunshine Vitamin-D,” which is where the “Health with Enjoyment” line comes from. Apparently, “Sunshine Vitamin-D” gave people “that feeling of radiant health,” along with “that sense of bracing invigoration and fresh vitality.” That sounds impressive, doesn’t it. But it gets better. The ad continues. “It gives you the cooling tang that soothes heat-frayed nerves and awakens jaded spirits.” But the conclusion is certainly one that would never fly today. “Beer is good for you — but Schlitz, the beer with Sunshine Vitamin D, extra good for you. Drink it daily — for health with enjoyment.”

Sunday’s ad is also for Schlitz, from 1942. So when, exactly, is it that “The world looks brighter?” Why, it’s when you discover “that famous flavor found only in Schlitz.” The other big news in the ad, buried at the bottom is the fact that they just debuted a new quart-size bottle, which they call a “guest bottle.” I wonder why they’d call the larger package a “guest bottle.”

Saturday’s ad is another one for Schlitz, from 1952. It’s an interesting ad, focusing on “the little ‘extras’ that make Schlitz the best-liked beer in history.” They mention three “extra’s,” the “purity born of choice ingredients,” “delicacy of flavor,” and “that extra smoothness.” The artwork was done by Thomas Vroman, who’s more well-known for children’s books. I especially love the woman lying on the beach, with part of her visible through the glass of beer. That’s a cool effect, the way it’s drawn.