Tuesday’s ad is for Schaefer Beer, from 1961, and features actor Basil Rathbone, perhaps most famous for his portrayal of Sherlock Holmes in numerous films. Apparently, according to Rathbone, Schaefer was “the Finest beer I ever tasted!”

Monday’s ad is another one for Rheingold Beer, this one from 1961, and features Miss Rheingold from that year, Janet Mick. In this ad, she’s taking a break from bowling, and enjoying a Club sandwich with her mug of Rheingold beer. I love this tagline, used in a few of these ads, “Friendly, fresh’ning, happily dry — that’s fine cold Rheingold.”

Sunday’s ad is another one for Rheingold Beer, this one from 1962, and features Miss Rheingold from that year, Kathy Kersh. In this ad, she’s steering a small cart of Rheingold’s Golden Bock beer, which is being pulled by a small ram. The ad seems to suggest it’s the second year they made this seasonal beer, which is interesting. I don’t think of the sixties as a time for seasonal beers, but who knows? Maybe more breweries did actually dabble in seasonal beers.

Saturday’s ad is another one for Rheingold Beer, this one from 1954, and features Miss Rheingold from that year, Adrienne Garrett. In this ad, she’s gardening in her matching apron (or is that a skirt?) and gloves.

Thursday’s ad is for Rheingold Beer, from 1961, when beer, and other things, were still “friendly.” In this case, not just friendly, but also “fresh’ning” and “happily dry,” too. Interesting to see pizza and beer, I remember pizza still be fairly exotic at least until the 1970s.

Wednesday’s ad is yet another one for Rheingold Beer, this one also from 1959, and features Miss Rheingold from that year, Robbin Bain. In this ad, she’s “aiming for refreshment,” but the guy behind her is carrying the gun, while she’s got a portable chair in her two gloved hands. And how about that nifty green hat?

Tuesday’s ad is another one for Rheingold Beer, this one also from 1959, and features Miss Rheingold from that year, Robbin Bain. In this ad, she’s holding a Dalmatian puppy in front of a scene of an old-fashioned fire truck. Even the fireman is wearing a retro firefighter’s uniform, and I wonder if that’s the puppy’s Mom on the truck with him?

Monday’s ad for Rheingold Beer, this one from 1959, and features Miss Rheingold from that year, Robbin Bain. In this ad, she’s out for a night of bowling, then a far more popular pastime. “Between frames or games — nothing scores like a refreshing glass of beer!”

Sunday’s ad is for Oland’s Schooner Beer. The Oland Brewery is from Nova Scotia, Canada, though today it’s owned by Labatt Brewing, and ultimately ABI. They still make this beer today, though it’s now known as Schooner Lager. This ad, I think, looks like it’s from the 1950s.