Wednesday’s New Year’s ad is for Guinness, from 1935. A glass of Guinness every day, that’s all they ask. I suppose there’s worse ways to spend a year.
Beer In Ads #1057: Party With Mathäser-Bräu
Tuesday’s ad is for Mathäser-Bräu, from 1928, a Berlin brewery and the operator of the city’s largest beer hall in their heyday. They were bought by Löwenbräu in 1907. It looks like it must have one decadent New Year’s Eve party.
Beer In Ads #1056: The Ballantine Snowman
Monday’s ad is another one for Ballantine Ale, from 1947. This one also uses their standard layout from that time period, and features an awesome snowman holding a beer. I have an original of this ad framed in my office; it’s a favorite.
Beer In Ads #1055: The Ballantine Sleigh
Sunday’s ad is for Ballantine Ale, from 1949. One of their standard layouts from this time period, this one shows a winter time sleigh being loaded into it. I bet their not going to grandmother’s house.
Beer In Ads #1054: Budweiser Frost
Saturday’s ad is also for Budweiser, from 1956. Showing a couple through a frosted window, it’s as though someone had used a towel to clear the middle so we could see the scene. As the man pours a beer for his lady, she’s looking so intently at the glass it’s as if her life somehow depended on a perfect pour.
Beer In Ads #1053: Good Living
Friday’s ad is for Budweiser, from 1947. Showing a tasty looking spread of meats and cheeses, the only thing missing is some more flavorful beers to pair with them. Still, it’s interesting to see a beer company before 1950 suggesting cheese to eat with beer.
Beer In Ads #1052: Good Things Go With Beer
Thursday’s holiday ad is for Schaefer, from 1946. It’s a colorful ad with a bright red background covering half the page with the foreground containing beer, nuts and a pipe.
Beer In Ads #1051: The Beer That Brings Cheer Throughout All The Year
Wednesday’s Christmas ad is for Schmidt’s, from the 1940s. Schmidt’s created a great slogan for the holidays. “The Beer That Brings Cheer Throughout All the Year.” Hard to argue with that. Hoppy Christmas.
Beer In Ads #1050: Under The Mistletoe
Tuesday’s Christmas Eve ad is for Schlitz, from 1952. It’s a beautiful illustration of an attractive woman carrying a tray with two beers on it caught beneath some mistletoe just as a dashing young man leans in, presumably to exact the kiss demanded of being under the mistletoe. Hoppy Holidays. You can see the artwork alone on my Beer in Art Tumblr.
Beer In Ads #1049: I Wonder If George Will Mind Getting A 5-Pak
Monday’s holiday ad is for Schlitz, from 1966. I guess it’s a humorous ad, but not to George. While wrapping George’s gift of a six-pack of Schlitz — George is not this guy’s best friend, presumably — he decides to drink one of the cans of beer, thinking to himself. “I wonder if George will mind getting a 5-Pak.” Yes, I think he will. But I think what George will mind most of all is getting such a shitty present to begin with. Sheesh.
