Saturday’s ad is another postcard for Pilsner Urquell, from what looks to be the 1950s based on the style of illustration on this postcard. SInce it shows a satellite taking Pilsner Urquell to a Moon family or aliens out for a joyride, it’s probably after Sputnik, which was 1957. I love this style of illustration and the idea that they’d been observing earth for some time, but only once we sent up a satellite they would “finally going to drink.” I mean, couldn’t they get take out? Did they have to wait until delivery service began?

Friday’s ad is for Val. Blatz Brewing and it’s from an old postcard apparently showing a reproduction of a painting that was apparently in a place in Milwaukee, Wisconsin, operated by the Blatz Brewery. Here’s what it said on the back of the card. “This card was mailed from Old Heidelberg Inn, which is maintained for the benefit of visitors to Milwaukee by the Val. Blatz Brewing Co. — brewers of the famous Old Heidelberg, Ester-aged.” I wonder what “Ester-aged” is?

Tuesday’s ad is for Heilman’s Old Style, though it looks old it could easily be newer but designed to look that way. I love the ginormous beer can towering over the hills in the foreground, with even taller mountains in the distance. A beautiful picture, it’s too bad the beer wasn’t better.

Sunday’s ad is for Feigenspan P.O.N. Ale, from sometime before 1943, which was when the Christian Feigenspan Brewing Co. was bought by Ballantine. P.O.N. stands for “Pride of Newark,” which is the in New Jersey city where the brewery was founded in 1875. I especially like the ad copy toward the bottom. “Don’t say a word … say P.O.N.”