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Jay R. Brooks on Beer

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Beer In Ads #4955: Years To Your Life vs. Life To Your Years

April 30, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Decatur Bock Beer and was published April 30, 1905. The brewery was the Decatur Brewing Co. of Decatur, Illinois, which was originally founded in 1855. This ad ran in The Herald and Review, also of Decatur, Illinois. I love the balance that bock beer brings with the equation: “Years to Your Life” vs. “Life to Your Years.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Illinois

Beer In Ads #4954: The Goat Is Here

April 29, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Valley Brew Bock and was published April 29, 1912. The brewery was the El Dorado Brewing Co. of Stockton, California, which was originally founded in 1855. This ad ran in The Evening Mail of Stockton, California.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

Beer In Ads #4953: ‘Tis Spring And … Hamm’s Bock Beer Is Here

April 27, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Pabst Bock Beer and was published April 27, 1938. The brewery was the Theo. Hamm Brewing Co. of St. Paul, Minnesota, which was originally founded in 1865. This ad ran in The Minneapolis Journal of Minneapolis, Minnesota.

Filed Under: Art & Beer, Beers, Breweries Tagged With: Advertising, Bock, History, Minnesota

Beer In Ads #4952: Pabst Bock Beer

April 26, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Pabst Bock Beer and was published April 26, 1894. The brewery was the Pabst Brewing Co. of Milwaukee, Wisconsin, which was founded in 1884. This ad ran in The Billings Times of Montana.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, History, Milwaukee, Montana, Wisconsin

Beer In Ads #4951: You’ve Never Really Tasted Bock Beer Until You Try Sterling Bock!

April 25, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Sterling Bock Beer and was published April 25, 1934. The brewery was the Sterling Brewery of Evansville, Indiana, which was founded in 1880. This ad ran in The Herald and Review, of Decatur, Illinois. The headline is pretty funny, “You’ve Never Really Tasted Bock Beer Until You Try Sterling Bock!,” but I’m more amused by the motto in the black bat at he bottom, which states: “Sterling The Costly Made Beer.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Indiana

Beer In Ads #4950: What Is Bock Beer, Otto?

April 24, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Poth’s Bock Beer and was published April 24, 1908. The brewery was the F.A. Poth & Sons Brewery of Philadelphia. This ad ran in The Philadelphia Inquirer, of Philadelphia, Pennsylvania. This bock explainer ad starts with a phrase worthy of “What’s the Frequency, Kenneth?” with “What is Bock Beer, Otto?”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer In Ads #4949: Poth’s Bock Ready April 16th

April 23, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Poth’s Bock Beer and was published April 23, 1908. The brewery was the F.A. Poth & Sons Brewery of Philadelphia. This ad ran in The Courier Post, which serve South Jersey and the Delaware Valley. The ad announced that “Poth’s Bock [will be] ready April 16th,” which is interesting since it ran a week after its release date.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania, Philadelphia

Beer In Ads #4948: Drink A Toast To Spring

April 22, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Metz Bock Beer and was published April 22, 1939. The brewery was Metz Brothers Brewing Company, of Omaha, Nebraska, which was originally founded in 1859. This ad ran in The Telegraph Bulletin, of North Platte, Nebraska. The text reads: “Drink A Toast to Spring with The Season’s Favorite! Metz Bock Beer.””

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

Beer In Ads #4947: Dow Bock Stocks Are Running Out!

April 21, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Dow Bock Beer and was published April 21, 1964. The brewery was Dow Breweries of Quebec, Canada, which was originally founded in 1790. This ad ran in The Gazette, of Montreal, Quebec. I do love the pleading tone of the ad: “Stocks Are Running Out! Hurry! The Bock season is coming to a close!”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History

Beer In Ads #4946: Rahr’s Bock Beer

April 20, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Rahr’s Bock Beer and was published April 20, 1935. The brewery was Rahr’s Brewing Co. of Green Bay, Wisconsin, which was originally founded in 1853. This ad ran in The Green Bay Press Gazette, also of Green Bay, Wisconsin.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Wisconsin

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