Tuesday’s ad ran in Life magazine in 1957. It’s odd to see them mention a hop variety by name in an ad in the 1950s, though they don’t actually identify it as such. The slogan, “Only Ballantine Ale brews Brewer’s Gold into Genuine Golden Ale Flavor,” further suggests they were the only American brewer using it.

Monday’s ad is for Ballantine Ale from 1947. It features a woman in a white dress with white roses in her hair. Is that really who drank ale in the late 1940s? Ah, well. If I’d just come back from the war, I suppose I’d have a beer with her, too.