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Beer Birthday: Morgan Cox

October 5, 2025 By Jay Brooks 1 Comment

Today is the 48th birthday of Morgan Cox, founder and brewmaster of Ale Industries in Concord, California. Morgan started homebrewing at an early age, and washed kegs for Dave Heist at HopTown, before brewing at E.J. Phair. After eight years there, he left to open his own brewery, Ale Industries, where he had been making inventive, tasty beers. Unfortunately, more recently, in late 2023, he closed the brewery. Join me in wishing Morgan a very happy birthday.

Morgan at the rainy Boonville Beer Festival in 2009.
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Morgan with Annie, of Annie N Crew, at the opening gala for SF Beer Week several years ago.
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Morgan pouring at the Breastfest in 2012.

Note: the last two photos purloined from Facebook.

Filed Under: Birthdays, Just For Fun Tagged With: Bay Area, California

Historic Beer Birthday: Karl Strauss

October 5, 2025 By Jay Brooks 1 Comment

Today is the birthday of Karl Strauss (October 5, 1912-December 21, 2006). He “was a German-American brewer. He fled Nazi Germany in 1939, and went on to become a brewer, executive, and consultant in the American brewing industry. He received numerous awards during his career, which spanned both the large national brewery and the microbrew segments of the industry. Karl Strauss Brewing Company, which he helped found in 1989, continues to bear his name.”

I only met Karl one time (I think) in the latter half of the 1990s during my BevMo days. In 2006, my Karl Strauss rep. from that time sent me an e-mail letting me know that Karl has passed, and I wrote the following in the blog ten years ago. “Yesterday, Karl Strauss passed away in Milwaukee at age 94. Born in Germany, and a graduate of Weihenstephan, Strauss worked for Pabst for decades before retiring as a vice-president. In 1989, along with cousin Chris Cramer and Matt Rattner, Strauss founded the San Diego microbrewery that bears his name. It was San Diego’s first one and today the company operates a brewery and six brewpubs.”

Here’s the more thorough story from the brewery website:

Karl Strauss was destined to brew beer. Born in 1912 on the premises of his father’s brewery in Minden, Germany, he spent his childhood playing amid beer barrels and sacks of fresh hops and barley. At age 19, he left home for Bavaria, the brewing capital of Germany, to attend the Technical University of Munich-Weihenstephan. There he earned a degree in the science and practice of malting and brewing, as well as a Master Brewer certification. Given the political situation in 1930s Germany, Karl had to look abroad for work. In February of 1939, he boarded the SS Manhatten and set sail for America, in pursuit of opportunity. His job search led him to Milwaukee, Wisconsin, home to one of the most famous breweries in the United States.

Karl began his career at Pabst Brewing Company on the bottling line in May, 1939. But with his strong work ethic and educational background, he quickly worked his way up the brewing ranks. In the 1950s, he was part of the team that reformulated the recipe for Pabst’s Blue Ribbon beer. The improved version catapulted sales for the company, and PBR remains an American brewing icon to this day. In 1960, Karl became Vice President of Production, overseeing all brewing operations across the country. He held the position until he retired in 1983, after 44 years with the company.

Not content to rest after his retirement, Karl launched a new career as a brewery consultant, providing expert advice to breweries all over the world. In 1986, he was approached by his cousin Chris in San Diego about starting a microbrewery. Karl thought it was a great idea. He helped design the brewery, train the brewers, and create recipes for the first beers. He was so passionate about the project that he even lent his name, face and voice to the enterprise. Karl served as Master Brewer from 1989 to 2006, remaining involved in brewery operations until his passing.

Karl was very active in the brewing community throughout his life. He was president of the Master Brewers Association of the Americas (1961-1963) and founder and director of the Museum of Beer and Brewing in Milwaukee. He is the only person to have received the MBAA Award of Merit (1981), Award of Honor (1992), and the Distinguished Life Service Award (2003). Karl also believed it was important to pass on the techniques and traditions of his craft to young brewers. We created the Karl M. Strauss Brewers Education Fund in honor of his work.

Karl had a contagious enthusiasm that inspired everyone around him. He was driven by a belief that everyone should enjoy life, preferably with good friends and good beer. Over the course of his 70 plus years as a brewer, he brewed more than seven billion servings of beer, enough for everyone on the planet to have a Karl Strauss Beer.

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Here’s much more, from Wikipedia:

Early Life

He was born October 5, 1912, on the second floor of the administration building of the Feldschlösschen Bräu, a brewery in Minden, Germany, of which his father was president. The second born of two boys and a girl to Albrecht and Mathilde Strauss, he attended the Oberrealschule in Minden where he received his Abitur. During his young life he assisted his father as a brewer and intern while living in the family quarters at the brewery. At age 19, he went to the Technical University of Munich at Weihenstephan, where he received a degree in the science and practice of malting and brewing. In addition, he received Master Brewer certification, allowing him to teach apprentice brewers. With his diploma in hand, he began working at breweries including the Falkenkreuz Brauerei Lippert in Detmold, Westphalia; the Bauer Brauerei in Lübeck, Holstein; and the Altstädter Malzfabrik in Altstadt, Thuringia.

With the rise of the Nazis, Germany was not a safe place for the Jewish Strauss family, and work became scarce. “I graduated from college while Hitler was in power and as a Jew could not find employment in the brewing industry,” he wrote in 1943. Thanks to family living in the United States, he was able to secure sponsorship to emigrate. But other members of his family were not so lucky. The last time he saw his mother was the night he left Germany. She later was killed in a concentration camp. His brother was killed in a Nazi raid on the Polish underground.

Career in America

In 1939, Strauss left Germany for the United States, followed soon by his first wife, Irene Vollweiler. He had planned to join family members in San Francisco, California, but stopped in Milwaukee, Wisconsin, at the urging of an uncle to visit family friends. While there he applied for a job with the Pabst Brewing Company, which he intended to be temporary. “I arrived in Milwaukee on St. Patrick’s Day, 1939,” he later recalled. “I started to work at Pabst on May 11, 1939, and I worked for Pabst for 44 years.”

He began his work at Pabst feeding bottles to the bottle soaker. However, “once Pabst realized that it had a Bavarian brew master in its employ, Strauss quickly advanced.” Within a few months he was promoted to foreman of filtration. He continued to quickly move up the corporate ladder, becoming an assistant superintendent and later malt house superintendent. In 1942, he was transferred to Pabst’s brewery in Peoria, Illinois, as the plant production manager. Within a few years he was made head maltster in Milwaukee and was assistant superintendent of the malt house and brewhouse. In 1948, he was promoted to superintendent of Pabst’s newly purchased plant in Los Angeles, and remained there until 1956. He was named technical director of Pabst in 1958, and promoted to vice-president of production in 1960. He helped Pabst reformulate its beer, as well as create a new Pabst Blue Ribbon. He continued as vice-president until retiring from Pabst in 1983.

His first wife died in 1978. He married his second wife, Marjean Schaefer, in 1980.

Post-retirement

In the 1980s, Strauss began a new career as a brewery consultant, providing services for both large breweries and microbreweries throughout the world. He had clients in Europe, Asia, and North America, including Molson, Tsingtao, The Boston Beer Company, and Goose Island Beer Company. He helped design more than 50 brewpubs and microbreweries.

In 1987, a cousin, Chris Cramer, and Cramer’s college roommate, Matt Rattner, asked Strauss to help them develop a brewpub in San Diego, California. Strauss not only designed the brewery and trained the brewers; he also formulated the original beer recipes and lent his name to the endeavor. Opening on February 2, 1989, Karl Strauss Brewing Company became the first brewery in San Diego in more than fifty years and is credited with having launched the craft brewing industry in San Diego. Strauss served as the brewmaster and corporate image of Karl Strauss Brewing Company. As corporate spokesman he made radio commercials in his thick German accent, always concluding “…or my name isn’t Karrrrl Strrrrrauss!”; on the technical side he was heavily involved in the design of the company’s new properties and brewing of new beers. He remained actively involved with the company until his death in Milwaukee on December 21, 2006, at the age of 94. He is buried at Mount Sinai Memorial Park in Los Angeles.

Strauss co-authored a book, The Practical Brewer, published by the Master Brewers Association of the Americas.

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Legacy

Strauss was president of the Master Brewers Association of the Americas from 1961–63. He is the only person to receive all three of the highest awards given by the association: the Award of Merit (1981), given to an individual or individuals who made an outstanding contribution to the brewing industry; the Award of Honor (1992), given to a member who has rendered outstanding service to the association; and the Distinguished Life Service Award (2003), which recognizes MBAA members who have given exceptional service to the association.

Karl was a founder and director of the Museum of Beer and Brewing in Milwaukee. The museum now presents an annual Karl Strauss Award to individuals for lifetime contributions to the industry.

In 2006, Karl Strauss Brewing Company set up the Karl Strauss Brewers Education Fund with the Jewish Community Foundation of San Diego. The fund provides financial educational support to aspiring southern California brewers pursuing a career in the field of brewing.

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And finally, here’s a video celebrating what would have been Karl’s 100th birthday in 2012.

Filed Under: Birthdays, Just For Fun Tagged With: California, Germany, History, San Diego

Beer Birthday: Don Gortemiller

October 2, 2025 By Jay Brooks 2 Comments

Today is the 73rd birthday of Don Gortemiller, former brewmaster for Pacific Coast Brewing in Oakland, California. Don was making beer there since the very beginning, back in 1988, helping to put Oakland and the Bay Area on the beer map, but left under an odd set of circumstances, and has subsequently retired; lucky him. And more recently, the brewery he worked at for decades has closed. Join me in wishing Don a very happy birthday.

Pacific Coast founder Steve Wolfe with Don at their 2009 annual Holiday Beer Tasting.
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Don toasting with his beer.
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Bruce Joseph with Don at Anchor Brewing.
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Don rockin’ out as a young man.

Note: the last three photos purloined from Facebook.

Filed Under: Birthdays Tagged With: Bay Area, California, Oakland

Beer Birthday: Jesse Friedman

September 30, 2025 By Jay Brooks Leave a Comment

Almanac-circle
Today is the birthday of Jesse Friedman, co-founder of Almanac Beer Co. I first got to know Jesse when he was writing his beer and food blog, Beer & Nosh, but he’s since gone on to partner with Damian Fagan to create “Farm-to-Barrel” beers in 2010, and they later opened a taproom on the Island of Alameda. A few years ago, Jesse left Almanac, and moved to Los Angeles and is working on what to do next. Join me in wishing Jesse a very happy birthday.

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Jesse with Tim Clifford at the SF Beer Week Opening Gala earlier this year.

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Jesse, with Fraggle and Ron Silberstein, from Thirsty Bear, at the Anchor Holiday Party in 2012.

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Helping Sean Paxton with the Toronado Belgian Beer Lunch in 2009.

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Steve Altamari, Zak Davis, Jesse and Pete Slosberg at Jesse’s Pre-Wedding BBQ in 2010.
[Note: Pictures 1, 2, and 4 purloined from Facebook]

Filed Under: Birthdays Tagged With: Bay Area, California, Los Angeles, San Francisco

Beer In Ads #5091: Buffalo Bock Beer Is Out

September 29, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Buffalo Bock Beer, which was published on September 29, 1915. This one was for the Buffalo Brewing Co. of Sacramento, California, which was originally founded in 1890. This ad ran in The Plumas Independent, which served Plumas County, California, located in the northeast part of the state, in the Sierra Nevada mountains. I love how they claim you can “Get ‘It’ Anywhere.”

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, California, History, Sacramento

Beer In Ads #5087: It’s Like Old Times Again

September 25, 2025 By Jay Brooks Leave a Comment

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Rainier Bock Beer, which was published on September 25, 1933. This one was for the Rainier Brewing Co. of Seattle, Washington, which was originally founded in 1878, though it was mostly advertising Long John’s Tavern, which located in downtown Nevada City, California. The tagline was “It’s Like Old Times Again Down at Long John’s.” This ad ran in The Nevada County Nugget, from Nevada City, California.

Filed Under: Art & Beer, Beers, Breweries, Food & Beer Tagged With: Advertising, Bock, California, History, Pubs

Beer Birthday: Bill Owens

September 25, 2025 By Jay Brooks 7 Comments

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Today is the 87th birthday of Bill Owens, who founded one of California (and America’s) earliest brewpubs, Buffalo Bill’s, in Hayward, California. The brewpub opened in 1983, but in 1994 he sold it to his then-brewer, Geoff Harries, who still owns and operates it today. Bill also founded American Brewer magazine, which today is owned by Jamie Magee. Bill’s also an accomplished photographer, and has published several volumes of his photos, the most famous of which is Suburbia. More recently, he’s been involved in micro-distilling, in 2003 founding the American Distilling Institute. Please join me in wishing Bill a very happy birthday.

Bill and me at the Anchor Xmas Party in 2009.
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Bill and Fritz Maytag at an event for Maureen Ogle’s book “Ambitious Brew” in 2006.
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Bill at Buffalo Bill’s in 1985.
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A press shot from the 1980s.
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Manning the mash paddle around 1985, the year he made his first batch of Pumpkin Ale, probably the first pumpkin beer in modern times.
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Bill Owens’ early book — more of a pamphlet really — on How to Build a Small Brewery.

Filed Under: Birthdays Tagged With: Bay Area, California

Beer Birthday: Yuseff Cherney

September 23, 2025 By Jay Brooks 2 Comments

ballast-point cutwater
Today is the 56th birthday of Yuseff Cherney, co-founder, former COO and head brewer of Ballast Point Brewing in San Diego. Although not too long after selling Ballast Point in later 2015 to Constellation Brands, Yuseff left the brewery, in July of 2016. For a time, he was focusing his energy on their rebranded spirits division, called Cutwater Spirits, although more recently that was sold, as well. I used to run into Yusseff in the Bay Area or at GABF, but I’m not sure we’ll see him as much in the beer world. He’s a great person and a terrific brewer. Join me in wishing Yusseff a very happy birthday.

Sierra Nevada’s Steve Dressler with Yuseff and his wife at the Chico leg of Beer Camps Across America a few years ago.
Claudia Pamparana, co-founder of Faction Brewing, Yuseff, Jeff Bagby, and his then-assistant brewer, Noah Regney, now with Hollister Brewing at the Boonville Beer Festival in 2007.
Yussef with Fal Allen (from Anderson Valley) at Prost Brewing during CBC a few years ago in Denver.
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Matt Matthew Brynildson, Earl Kight, and Yuseff at the European Beer Star Awards in Germany a few years ago.
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Yuseff with 2013’s Hop Queen. (Note: last two photos purloined from Facebook.)

Filed Under: Birthdays Tagged With: California, San Diego, Southern California

Beer Birthday: Carlos Sanchez

September 22, 2025 By Jay Brooks Leave a Comment

six-rivers
Today is the 67th birthday of Carlos Sanchez, who was the brewmaster at Six Rivers Brewery in McKinleyville, behind the Redwood Curtain. Carlos is a veteran brewer of over 20 years, having originally interned at Humboldt Brewing Co., becoming assistant brewer there in 1990. He’s also worked at Mad River Brewing and attended Chicago’s Siebel Institute of Brewing Technology. In 1996, the opportunity to start brewing at a local start-up tempted Sanchez to become Six Rivers’ first, and only, brewmaster. He’s been there a long time, brewing an impressive stable of beers, including many sound interpretations of classic styles and a few others that are utterly unique. Earlier this year, he announced his retirement. Join me in wishing Carlos a very happy birthday.

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Carlos in his brewhouse.
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Carlos between Six Rivers’ owners Meredith Maier Ripley and Talia Nachshon at their 11th anniversary party several years ago.
Carlos’ retirement photo.

Filed Under: Birthdays Tagged With: California, Northern California

Beer Birthday: Dave McLean

September 22, 2025 By Jay Brooks 3 Comments

admiral-maltings

Today is Dave McLean’s 56th birthday. Dave was the founder of Magnolia Pub & Brewery, the gastropub on Haight Street in San Francisco, along with the production brewery known as the Smokestack in the Dogpatch neighborhood of the city. He is a tireless champion of craft beer in the Bay Area, having worked on Slow Food Nation, The Eat Real Festival and SF Beer Week, among much else. He more recently co-founded Admiral Maltings along with Ron Silberstein and Curtis Davenport. More recently he’s opened a new brewery, Hidden Splendor, in Richmond. Join me in wishing Dave a very happy birthday.

Craig Cauwels (from Schooner’s) and Sam Calagione (from Dogfish Head) stopping by to see Dave at the Double IPA Festival at the Bistro a couple of years ago.
A sextet from San Francisco at GABF 2008. From left: Adrienne McMullem, with 21st Amendment, Ben Spencer, from Magnolia, Sean Paxton, the homebrew chef, Ben’s wife, Shaun O’Sullivan, from 21st Amendment, and Dave.
Dave and me at the end of a very long, but satisfying, day at the first Slow Food Nation event several years ago in San Francisco.
Me, Dave, and Shaun O’Sullivan saying goodbye to Anchor Brewing at their tap room shortly before they closed.
Walking the floor at GABF in 2002.
Food and beer mixed happily and deliciously at the Slow Beer Festival 2008, as evidenced here by Ian Marks (from Hog Island Oyster Co.), Taylor Boetticher (from the Fatted Calf), Dave, John Tucci (from Gordon Biersch San Francisco) and Shaun O’Sullivan (from 21st Amendment).

Filed Under: Birthdays Tagged With: California, Northern California, San Francisco

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